Join Dale Bertrand LIVE, September 20th in Portland, Maine!
Dale Bertrand has been an online customer acquisition consultant to Fortune 500 companies and venture-backed startups around the world for two decades. His clients include global brands such as Citizen Watch, Makerbot, Raymond Weil and Bulova. He applies his graduate school work in artificial intelligence to search engine marketing. Dale started his career building high-performance computing systems for the National Security Agency. Now, Dale is a specialist in search engine marketing, content marketing and web analytics. Dale speaks at industry conferences and leads corporate training events. He has trained marketing professionals from TripAdvisor, Microsoft, HubSpot, Digitas and Proctor & Gamble. Dale has BS and MS degrees in Engineering from Brown University.
Topic: Winning Tactics for E-commerce SEO: Strategies to Steal Rankings from Competitors
Description: Most online shoppers begin their product research with a search engine. However, e-commerce SEO is difficult because of strong competition in most product categories. This session will focus on specific tactics to improve your site’s rankings, rank for more keywords and grow organic traffic. We will cover best practices and the tools we use to rank global brands. We will dive into keyword expansion techniques for product pages, link building for e-commerce, developing content that ranks, holiday season SEO and growing search engine authority with trust signals — everything you need to master to grow organic sales.
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