Join Kate Paine, LIVE, September 19th in Portland, Maine!
Kate Paine uses her journalism, PR and marketing background to tease out her clients’ compelling story to position them as an industry visionary or influencer both online and off. Identifying an individual’s “slice-of-life” story makes her expertise uncommon in the world of online personal promotion and social selling. She’s an expert on using LinkedIn as a powerful personal branding tool, speaks at national marketing conferences, and teaches LinkedIn for corporate sales training.
She’s also a volunteer traveling faculty member – teaching how to leverage LinkedIn – for The Honor Foundation(.org) in Virginia Beach. THF is a nonprofit, which provides an intense career development program for Navy SEALs and individuals in the Special Forces community who are transitioning from their active duty military service and into a civilian career.
Topic: Leverage LinkedIn for Personal & Brand Success
Description: Join LinkedIn and public relations expert, Kate Paine, founder, and president of Standing Out Online, for an in-depth, interactive workshop on how to strategically define your personal brand and position yourself online so you can attract new clients and earn more business. You’ll learn how to identify your personal story so you can highlight a nugget of that story to build a robust personal brand, which will give you the foundation to position yourself using LinkedIn. We’ll focus on leveraging LinkedIn in ways you probably haven’t considered before and take your presence to an entirely new level.
At the end of the workshop, you’ll have the tools to:
create a stellar LinkedIn headline and summary to stand out from your competition
build a complete profile, which helps potential customers, journalists, industry influencers, recruiters, and headhunters find someone “like” you, even when they don’t know your name
showcase existing digital assets and media on your LinkedIn profile to raise your ranking
conduct simple keyword research to make sure you’re using search terms in Google, which will help you get discovered online
enhance your personal brand, which is your elevator speech “on steroids”
We would like to thank Konvey Email Marketing for sponsoring The 8th Annual Agents of Change Conference!
Konvey has been an Agent of Change since 2018 and proud to say they are 100% made in Portland, Maine. Their team is made of up technologists and industry veterans who share a common vision of continuous improvement and a dedication to impactful messaging. “Clients often come to us with a defined set of needs that cannot be serviced well by other email automation platforms. That’s our niche. We’re small enough to actually answer the phone and guide our clients on how to take full advantage of our sophisticated platform,” says CEO David Addison.
Konvey’s drag-and-drop Email Builder was designed to reduce the pain of coding a responsive email without dumbing things down. The Builder will save you time and help to generate beautiful responsive emails effortlessly. With a little bit of HTML understanding, seasoned marketers can achieve even the most challenging designs using our Builder. Konvey is responsive by design (mobile first) on all of the most-popular email clients (including Outlook).
“Konvey was built for a more sophisticated email marketing user and not SMB. But this is our home turf, so we aim to become the option of choice here in Maine and New Hampshire for all types of email marketing. The local option we’re hoping will turn out to be a good option. To be successful we’re going to need help from agencies and freelancers. We think that this cohort it going to like our offerings.”
Join John Jantsch of Duct Tape Marketing, LIVE, September 20thth in Portland, Maine!
John Jantsch is a marketing consultant, speaker and best-selling author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine The Referral Engine, and SEO for Growth. He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world.
Topic: Guiding the Customer Journey in an OmniChannel World
Let’s face it buyer’s want to buy the way they choose. It’s no longer enough to be everywhere, now you must understand a customer’s behavior and integrate your marketing channels based on guiding that behavior. OmniChannel is just a fancy way of saying you can’t just market at people you have to walk with them.
In this session, John Jantsch, best-selling author Duct Tape Marketing and The Referral Engine will introduce The Marketing Hourglass and demonstrate how any business can create marketing that meets the buyer at every stage of their journey.