Join Dale Bertrand LIVE, September 20th in Portland, Maine!
Dale Bertrand has been an online customer acquisition consultant to Fortune 500 companies and venture-backed startups around the world for two decades. His clients include global brands such as Citizen Watch, Makerbot, Raymond Weil and Bulova. He applies his graduate school work in artificial intelligence to search engine marketing. Dale started his career building high-performance computing systems for the National Security Agency. Now, Dale is a specialist in search engine marketing, content marketing and web analytics. Dale speaks at industry conferences and leads corporate training events. He has trained marketing professionals from TripAdvisor, Microsoft, HubSpot, Digitas and Proctor & Gamble. Dale has BS and MS degrees in Engineering from Brown University.
Topic: Winning Tactics for E-commerce SEO: Strategies to Steal Rankings from Competitors
Description: Most online shoppers begin their product research with a search engine. However, e-commerce SEO is difficult because of strong competition in most product categories. This session will focus on specific tactics to improve your site’s rankings, rank for more keywords and grow organic traffic. We will cover best practices and the tools we use to rank global brands. We will dive into keyword expansion techniques for product pages, link building for e-commerce, developing content that ranks, holiday season SEO and growing search engine authority with trust signals — everything you need to master to grow organic sales.
Join Kate Paine, LIVE, September 19th in Portland, Maine!
Kate Paine uses her journalism, PR and marketing background to tease out her clients’ compelling story to position them as an industry visionary or influencer both online and off. Identifying an individual’s “slice-of-life” story makes her expertise uncommon in the world of online personal promotion and social selling. She’s an expert on using LinkedIn as a powerful personal branding tool, speaks at national marketing conferences, and teaches LinkedIn for corporate sales training.
She’s also a volunteer traveling faculty member – teaching how to leverage LinkedIn – for The Honor Foundation(.org) in Virginia Beach. THF is a nonprofit, which provides an intense career development program for Navy SEALs and individuals in the Special Forces community who are transitioning from their active duty military service and into a civilian career.
Topic: Leverage LinkedIn for Personal & Brand Success
Description: Join LinkedIn and public relations expert, Kate Paine, founder, and president of Standing Out Online, for an in-depth, interactive workshop on how to strategically define your personal brand and position yourself online so you can attract new clients and earn more business. You’ll learn how to identify your personal story so you can highlight a nugget of that story to build a robust personal brand, which will give you the foundation to position yourself using LinkedIn. We’ll focus on leveraging LinkedIn in ways you probably haven’t considered before and take your presence to an entirely new level.
At the end of the workshop, you’ll have the tools to:
create a stellar LinkedIn headline and summary to stand out from your competition
build a complete profile, which helps potential customers, journalists, industry influencers, recruiters, and headhunters find someone “like” you, even when they don’t know your name
showcase existing digital assets and media on your LinkedIn profile to raise your ranking
conduct simple keyword research to make sure you’re using search terms in Google, which will help you get discovered online
enhance your personal brand, which is your elevator speech “on steroids”
We would like to thank Konvey Email Marketing for sponsoring The 8th Annual Agents of Change Conference!
Konvey has been an Agent of Change since 2018 and proud to say they are 100% made in Portland, Maine. Their team is made of up technologists and industry veterans who share a common vision of continuous improvement and a dedication to impactful messaging. “Clients often come to us with a defined set of needs that cannot be serviced well by other email automation platforms. That’s our niche. We’re small enough to actually answer the phone and guide our clients on how to take full advantage of our sophisticated platform,” says CEO David Addison.
Konvey’s drag-and-drop Email Builder was designed to reduce the pain of coding a responsive email without dumbing things down. The Builder will save you time and help to generate beautiful responsive emails effortlessly. With a little bit of HTML understanding, seasoned marketers can achieve even the most challenging designs using our Builder. Konvey is responsive by design (mobile first) on all of the most-popular email clients (including Outlook).
“Konvey was built for a more sophisticated email marketing user and not SMB. But this is our home turf, so we aim to become the option of choice here in Maine and New Hampshire for all types of email marketing. The local option we’re hoping will turn out to be a good option. To be successful we’re going to need help from agencies and freelancers. We think that this cohort it going to like our offerings.”