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CONFERENCE

JOIN US FOR the 10th ANNUAL AOC!

We’re back! Coming this October 9th and 10th, we’ll be hosting our 10th annual Agents of Change Digital Marketing Conference right here in Portland, Maine! 🦞

Register Now!

Our signature in-person event is filled with amazing speakers, incredibly networking opportunities, and everything you need to grow your business and your career!

But don’t take our word for it! Here are just a few responses from our post-event survey of last year’s event:

  • “The conference inspired and uplifted me! A truly remarkable and insightful conference in the heart of downtown Portland.” – Kelsey Munksgaard
  • “The speakers were terrific and the variety of content was really diverse.” – Sara Pinto
  • “The conference was great – I learned so much! I really liked how the schedule was built this year with various topics on one day and then the deep dive the next.” – Anonymous
  • “This conference was my first event post-Covid and it was such a nice (inspiring!) reminder that going to an in-person event can fast track about 1-2 years of articles/webinars/tweets etc.” – Adam Barker

WHY ATTEND IN 2024

THE LOCATION

Abromson Center at USM in Portland, Maine (Directions)

We’re going back to our roots and back to breakout sessions for more focused learning!

2023 AGENDA

OCTOBER 9, 2024

7:30Registration, Networking & Breakfast
8:30Opening Remarks
9:00Rich Brooks – The Remarkability Formula
10:00Greg Gifford – Local SEO
10:10Break
10:25Amanda Robinson – FB Ads
11:10Nancy Harhut – Neuromarketing Secrets
11:50Lunch Break
1:05Jen Watson – Social Media Strategy
1:50Atiba de Souza – Video SEO
2:30Break
2:45Brooke Osmundson – Paid Search
3:30Rebecca Emery – AI and Marketing
4:15Chris Mercer – GA4 and Measurement
5:00Networking & Cocktails

Check Out The Full Agenda

SPEAKERS

Andy Crestodina Co-founder / CMO
10 AI Methods for B2B Content and Lead Generation

There are infinite use cases for AI, some trivial, some powerful. Many are famous for boosting speed and efficiency, but for boosting quality? Insights? Not so much.

Join us in a full-day workshop and walkthrough of a comprehensive AI framework for B2B marketing, based on hundreds of hours of research, experimentation and iteration.

  • Full-funnel AI framework for lead generation, from the top to the bottom
  • Full-cycle AI framework for content marketing, from creation to promotion to measurement

Yes, we’ve entered a new era where AI has changed everything …or maybe not. Our audience hasn’t changed. Their needs haven’t changed. Their perception of quality hasn’t changed. In fact, the most important things haven’t changed at all.

This presentation will show you how AI can make you better at the basics and go farther into the tactics you love most about marketing.

No need for subscriptions to fancy AI tools, but a ChatGPT Plus account is highly recommended.

Lou Bortone Founder, Lou Bortone Video Marketing
Cutting Edge Content Creation: Leveraging AI to Transform Your Video Marketing

In this session, you’ll discover how AI tools like Descript and Pictory.ai are reshaping video marketing, offering unprecedented efficiency and creativity. Learn how Descript enhances your editing process with features like auto-transcription and overdubbing, while Pictory.ai quickly converts written content into concise, engaging videos. You’ll leave with practical skills to improve your production workflow and extend your content’s reach.

Jessika Phillips Founder
Relationship ROI – Driving Business Growth through CARE

In an age of AI and content saturation, how can one ensure their message is being seen, but more importantly, heard, using digital media without the constant pay-to-play model? We are finding ourselves pushing to move our brands to the top of a sea of samesies. What we do is not unique, but how we do and share it can be. The key is to capture attention, amplify our message, and keep our audience coming back for more. Ultimately, we are becoming a destination that attracts the right leads to your message without the constant need to spend more money on ads.

In this fast-paced, example-filled session we’ll learn:

  • How earned media allows you to accomplish what used to be only possible with paid.
  • Best practices to turn your followers into true fans, your clients into advocates and your community into collaborators without an ads budget.
  • The art of capturing attention organically for today’s consumer and the flywheel formula and tools it takes to keep it.
  • How to take your message and become the “stand out” take-notice brand amongst the sea of “samesies”.
Marty Greif Conversion Rate Optimization Expert
True Connections: Relationship Marketing in the Digital World

Learn how to align visitor intent, visitor experience, and your goals on your website to dramatically increase your conversion rate. This will lead to more leads, subscriptions, and sales…increasing your profit while lowering your cost per acquisition.

Chris Carr CEO , Founder, Futurist, AI Trainer
TBA
John Jantsch Founder
TBA
Katie Brinkley CEO, Social Media Strategist
TBA
Rich Brooks President
TBA

TBA

Learn More

Keenya Kelly Video & Social Media Strategist
TBA
Nancy Marshall The PR Maven®. Go-getter. Social Media Powerhouse.
TBA

DEEP DIVE WORKSHOPS

The excitement, discovery, and networking didn’t stop at the end of the conference, either. Those looking to really take their marketing skills to the next level and grow their businesses took advantage of our Deep Dive Workshops the following day.

Six half-day, hands-on, interactive sessions led by some of today’s leading digital marketers proved to be the highlight of many people’s AOC 2023 experience, raving about how valuable this Day 2 content actually was:

  • “The workshops were so valuable. It was great to have the larger presentations but expanding further in the workshop was such a bonus. I wish I had been able to do all of the ones available.” – Allie Floyd
  • “I signed up for her workshop after seeing her speak – really well done and super interesting and valuable!” – Autumn Wilson on Brooke Osmundson
  • “I was completely blown away by every aspect of this event!!  Starting right from Rich’s intro session all the way through day one and day two workshops, every moment was a completely inspiring and informative experience.” – Ken Brill

Nuts and Bolts of Video SEO 

ATIBA DE SOUZA
Youtube, TikTok, Google…YES. We will cover SEO on all the platforms AND show you how to get your videos ranked on Page 1 of Google.

How to Crush Your Instagram Strategy

JENN HERMAN
Join globally recognized Instagram expert, Jenn Herman, for this deep-dive tactical workshop on all things Instagram. In this workshop, you’ll get hands-on opportunities to build out your own brand’s hashtag strategy, learn how to create Reels that convert, re-write your Instagram profile description to optimize it for clients, and so much more. Whether you’re still figuring out how to use Instagram strategically or you’ve been doing this for years, you’ll leave this session with significant improvements made to your Instagram account and actionable tasks to implement for increased performance and results.

Ditch the Boosting Blues: Master a Solid Facebook Ad Strategy with Amanda Robinson, The Digital Gal

AMANDA ROBINSON
Boosting Facebook posts is the precursor to creating ads that tap into your full potential. Are you ready to go beyond the boost and get hands-on with a strategy that beats boosting out of the water? Join us for an interactive workshop led by Amanda Robinson, The Digital Gal, where you’ll learn the ins and outs of creating a successful Facebook ad campaign from start to finish. Discover the essentials of audience targeting, ad creation, budgeting, and analyzing results as Amanda shares her expert knowledge and industry secrets. By the end of this engaging workshop, you’ll be confidently equipped to craft compelling Facebook ad campaigns that drive results and boost your business. Don’t miss this opportunity to learn from a renowned Facebook ads expert and transform your marketing strategy!

Understanding & Using Google Analytics 4

CHRIS MERCER
Ever wonder if you’re using Google Analytics 4 correctly?  Confused as to how it works?  How do you what questions you’re supposed to ask it?  How do you know what those reports are telling you?  After this workshop you’ll know how to properly create, configure, and use your Google Analytics 4.  From understanding what events are important to collect (and why) to building reports that are designed to answer questions quickly, you’ll discover a whole new way to unlock this incredible tool.

Level up your AI Game: hands-on prompting workshop

REBECCA EMERY
In just a few short months, the methods for using generative AI and prompting tools like ChatGPT have undergone significant changes. From simple one-shot mega-prompts to more complex and contextual approaches, these changes have enabled game-changing results for business and marketing professionals. Join us for the “Leveling up your AI Game” workshop to explore the latest techniques and nuances for multimodal prompting, including generating text in your brand tone and voice, prompting image to text, text to image, video, and audio. Discover how to generate superior content through new approaches to prompt structuring then bring it all together with workflows and automation for an added boost. We’ll also cover some of the newest AI features, tools, plugins, browser extensions, plus the ability to analyze web links, PDFs and data in CSVs using AI. Through practical exercises and learning, you’ll have the opportunity to generate compelling content and level up with advanced prompting, integration and automation for AI-powered acceleration.  

Recommended:  WiFi enabled Laptop or tablet running ChatGPT Plus 4 (account required) and Chrome or Microsoft Edge Browser with Bing (account required). Other software will be downloaded prior to exercises. A printed workbook will be provided for all attendees to take notes and follow along during the hands-on workshop exercises.

PPC Auditing 101: Evaluating Your Campaign Through In-Depth Analysis

BROOKE OSMUNDSON
In this workshop, we’ve delve into the fundamental structure of a PPC audit, demystifying the process and empowering you to extract valuable insights from campaigns.

Learn to navigate the wealth of data at your disposal, identify key performance indicators (KPIs), and set clear objectives and expectations for an audit. By focusing on what truly matters, you’ll streamline your efforts and maximize the impact of your analysis. 

Learn More

Whether you were at AOC 2023 or not, you definitely don’t want to miss AOC 2024!

While we haven’t yet announced the date for 2024, you can be sure that it’s definitely happening! If you’re interested in attending or learning more, sign up for our email newsletter today and take advantage of the best prices and earliest bird discounts! 

VIDEO

Want to get a sense of the “vibe” of AOC? Or perhaps you just want to see if you made one of our sizzle reels? Check out these highlights from some of our recent conferences.

Open Video In Lightbox
Open Video In Lightbox
Open Video In Lightbox
Open Video In Lightbox

SAVE THE DATE: 10/9 + 10/10 in Portland, ME

SPONSORS

We couldn’t do it without our sponsors. These are the local and national companies that have the tools and solutions that will help your business grow.

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