The Lead Machine: The Small Business Guide to Digital Marketing

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So, it’s finally here. The Lead Machine.

The reason I wrote this book is because after twenty years, I’ve worked with an incredibly wide range of businesses. Marinas, psychologists, bed & breakfasts, authors, jewelry makers, insurance companies, septic specialists, ticket sellers, universities and english as a second language schools!

So many of them came into our offices at flyte and told me that their business was unique. That they were not like other companies in their town, region, or industry. That how they did business, reached their customers, or delivered their product or service was unlike any others.

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Pre-Influencer Marketing: Making Authentic Connections with @kateymarie

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It’s not an easy thing to ask for help, but it can be particularly important when you’re just starting out in business. It’s been said that the key to success – both in life and in business – is all about who you know. But how do you make the right connections with the right people that can benefit everyone mutually? Making these vital connections is not just about who’s popular now, but also seeking out those on the fast track with the potential to become influential over time. 

Katey Dietz is a social strategist with a knack for making connections through conversations and stories, and massaging those into lasting business relationships that serve long-term.

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Making a Personal Connection with Video – @schmittastic

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There is no doubt that video has proven itself an effective marketing tool. When you’re on camera, you’re allowing your audience to make a personal connection with you. In doing so, they’re earning your trust and feel a connection to you and your products or services. And with so many options out there today, there is zero excuse not to create video, whether it’s your face out there or not.

Amy Schmittauer’s passion for video turned a hobby into marketing success. She knows how businesses can leverage the use of videos to help them grow their organic reach.

 

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