Tom Webster is Vice President, Strategy and Marketing of Edison Research with nearly 20 years of experience in media research, marketing strategy and product development.
Webster’s duties at Edison also include strategic development and leading Edison’s new media research efforts.
An expert in qualitative and quantitative research techniques, Webster has directed hundreds of studies in nearly every major U.S. market and worldwide.
In 2000, Webster served as partner and CIO for Puremix, an online music service backed by UK-based Chrysalis Group. While at Puremix, he designed and directed the largest study of music preference and lifestyle in UK history, which became the basis of 35 distinct music channels.
He’s also the co-host of The Marketing Companion Podcast with Mark Schaefer, and he does an incredible impersonation of Plankton from Spongebob.
Topic: The Mobile Commerce Revolution