For smaller businesses that don’t have the power of supply chains and distribution chains to always compete for the lowest prices, the next best way to compete in the online marketing realm is to concentrate on customer experience and customer service.  And yes, there is a difference. Knowing how to utilize your customer’s reviews of […]

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Whether or not your particular business depends on ratings to get customers, it’s still unsettling to see even one bad review, and even harder not to take it personally. But once that bad review is posted, how do you move on from that, and is it really as bad for our business as we think […]

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