Tag: website
Earned media can be a powerful way to raise brand awareness, drive traffic, and generate sales. But to get journalists to pay attention, you need to have a powerful hook. eReleases founder, Mickie Kennedy, shares his proven method for creating that hook and then leveraging digital marketing to take your message even further.
READ ARTICLENo matter how big or small your business is, if you want to reach new heights, going global is the next step. But before you start slapping translated versions of your website up all over the internet, there are a few things you need to know. Translation isn’t as simple as swapping out English for […]
READ ARTICLEIf only your website could speak, and tell you what’s working and not working. Well, according to Matt Weber, it does! And you just have to know how to listen to it. In today’s episode he’ll share how to understand what your website is trying to tell you and what actions you can take to […]
READ ARTICLECreating websites that convert is about more than just aesthetics like colors and fonts – although they certainly play an important role. You can have the slickest looking site around, but if it isn’t easy to navigate or offers too many choices for the user, it’s going to hurt your conversion rate. UX-led design specialist […]
READ ARTICLEDo you have a “controversial” product like CBD, cannabis, or crossbows that you’re looking to market online? If so, you’ve probably already ran up against plenty of roadblocks from companies like Facebook and Google. Today’s guest, Shayda Torabi, has learned first-hand that in order to market her cannabis business, she needed to get creative with her marketing strategy. This means learning which […]
READ ARTICLEBuilding a successful SEO strategy relies on 7 core elements, according to David Finberg of Peaks Digital Marketing. In today’s episode we’ll look at each one in turn, and give you specific steps you can take to improve your standing in each category.
READ ARTICLEYou’ve built up an email list and generated a good chunk of leads, but now what do you do with them? So many small businesses are putting all of their focus on generating more traffic through search, social media and digital ads, but they’re putting very little effort into actually converting these visitors into customers. […]
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