Tag: strategic marketing

Improvisation on stage can be a scary, intimidating thing. Sure, you have some rough guidelines and an end goal, but you're never quite sure of the twists and turns you'll take in the middle. Well, isn't business a lot like that, too? And just like the way an improv performer can reel in an audience with good storytelling, the same is true in business.

Today I talk to my business consultant, Lou Zambello, on the problems that small business marketers face, and how to overcome them. Listen now and grow!

Strategic marketing expert, Robert Rose, drops in to tell us how to beef up our content marketing on this episode of the Agents of Change!