Tag: retargeting

Businesses are always looking to find creative ways to target their audience, and geo-fencing fits that role perfectly. By setting up a geo-fence - or a virtual boundary - a business can trigger push notifications, text messages, alerts, and even targeted advertisements, to deliver location-based marketing data.

There is a whole lot more to Facebook ads than just "boosting" a post. Just throwing money at Facebook isn't the answer. Your business should have an end goal, and then a strategy in place for how to reach that goal, including where within that process to use Facebook ads. Otherwise, you're just wasting money.