587 episodes | 572K+ downloads

Discover how psychology can transform your marketing approach. Learn to build authentic customer relationships and generate demand without manipulative tactics or aggressive advertising.

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Is your marketing copy falling flat? Discover these psychological triggers that will get people to take action, reach out, and buy from you.

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Today’s guest, Wes McDowell, helps small businesses do exactly that by incorporating psychology into their websites. Find out how using certain wording can encourage a sale to go one way versus another, and how honing in on a few areas can really make all the difference.

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