If you took a poll and asked people to explain what exactly Public Relations is, you’d most likely hear “press releases” repeated time and again. But obviously there’s a lot more to it than that. PR is the business of persuasion where it is their job to convince an audience – both inside and outside […]READ ARTICLE
When defining goals and success for your PR campaigns, which metrics do you track? How do you measure your effectiveness?
Every company and campaign is different, and not every metric will make sense for every single campaign you run for yourself or your clients. Rather, it’s about choosing the right PR metrics to accurately measure success that ultimately lead to sales.READ ARTICLE