Podcasts

Trying to get your customers to take a certain action? The problem may be perceived difficulty of the task. Discover how to overcome this.

As digital marketers, we often rely on demographics to target our customers. But are we missing the mark? And what can take its place? 

When you think about it, in marketing what we’re really trying to do is influence people’s behavior. Whether we want them to try something, or buy something, or buy it again, or whether we want them to open and read, or give up some personal data, or refer us to a friend. Whatever it is we’re always trying to influence some kind of behavior, and behavioral science, social science, is ideal for that.