In an increasingly crowded digital landscape, harnessing the principles of behavioral science offers a strategic advantage, allowing businesses to decode consumer behavior and tailor their online presence to resonate with target audiences. From subtle nudges to persuasive messaging, marketing expert Richard Shotton explains how integrating behavioral science into online marketing efforts can lead to enhanced […]

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In the world of e-commerce, forming genuine connections with customers can feel like a challenge. By harnessing the power of personalization to delve into consumer behavior and preferences, businesses can uncover the triggers and influences that shape their buying habits. Doctor of Digital Strategy, Kyle Allison, is here to help us brainstorm ways we can […]

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Struggling to make your mark in today’s competitive and cluttered marketplace? Joe Zappa of Sharp Pen Media helps us explore innovative strategies and practical tips for businesses to differentiate themselves and carve out their unique identity so they can stand out both online and offline. Key Takeaways from Joe Zappa’s Interview Differentiation in Content: The […]

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What goes into designing a great website? Uncover the secrets behind crafting visually stunning websites that seamlessly blend aesthetics with functionality. Arsh Sanwarwala, from ThrillX, spills their strategy on creating user-friendly, results-driven online experiences.

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Learn the secrets of understanding customer behavior and effective marketing from Debbie Levitt, founder of Delta CX! Discover how to navigate buyer’s minds and avoid stereotypes in a customer-centric approach.

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Neuroscience and neuromarketing can unlock the secrets of your customers’ decision making, but they can also shed light into how you can perform better at your own marketing job! Lauren Alexander, of Neurohacker Collective, helps us take our marketing game to the next level by understanding how our brains work and the mental energy every decision takes.

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Whether you’re a small business owner or a marketer, we’re always looking for the secrets to transforming your online business into a conversion powerhouse. Anatoliy Labinskiy is here to dive into his strategies, tips, and best practices that will help supercharge your website’s performance and revolutionize your e-commerce journey!

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Personalizing your website can be a game-changer for small businesses. It allows you to create a customized experience for every visitor, boosting engagement and conversions. With personalized content, recommendations, and offers based on your visitors’ interests, you’ll be able to stand out from your competitors and build a strong brand reputation. Eric Melchor of OptiMonk helps us level-up our customer experience and loyalty! 

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Feeling like your sales funnel is missing something? Want to make it more engaging and personal for customers, but don’t know where to start? Make it more personable and captivating with Anne Popolizio’s techniques for providing customers the service they need rather than just pushing them toward a sale. 

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Copywriting isn’t just about tips and tricks. It’s understanding what drives people to decide, purchase, or act. Knowing the psychology behind behavior can be a powerful tool in helping to remove barriers and get your target audience to take action. Daniel Daines-Hutt shares his psychology tactics to improve your content. 

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