Tag: jason falls

Jason Falls, digital strategist, and author of Winfluence, cautions us to ask ourselves, do you just want people posting about you, or do you want them to influence an audience? There is a difference, and today we’re going to learn all about influencer marketing versus influence marketing.

Vespa wanted to acquire new customers. Learn how they used social listening to increase website traffic, sales leads, and conversation volume for the brand on social channels.