Tag: Google Analytics 4

Learn how to set up GA4 properly, approach analytics directionally rather than focusing on perfect accuracy, and capture AI traffic to your site.

Universal Analytics is dead! Long live GA4! Assuming you know how to find the right reports. Discover the tactics to crush GA4 and your analytics!

Are you ready for the end of Universal Analytics? If you’re still struggling with GA4, here’s what you need to know. 

On today’s episode, our friend Chris Mercer returns to the show to tell us what every marketer needs to know about the new GA4, how it differs from Google Universal, and how it will change the way you’re measuring your marketing efforts.