Tag: Google Analytics 4

Most marketers don’t need more data – they need better ways to make sense of it. In this episode, Dana DiTomaso shares how to cut through the confusion of GA4 and build tracking and reporting systems that actually help you make smarter decisions. Whether you’re a numbers nerd or analytics-averse, this conversation will make your data work harder (without making your head hurt).

You want to simplify your marketing strategy with data-driven insights! You need to eliminate the guesswork by measuring, analyzing, and taking action on analytics data. But first, you need to know what data to measure and how to set that up in your new GA4, but you’re only comfortable using Universal Analytics. Not to worry! JJ Reynolds stops by to tell us how he’s done it, and shares how to transition and find the reports that will make the difference in GA4.

Confused by GA4? Feeling overwhelmed by the loss of Universal Analytics? You’re not alone! But GA4 offers powerful new tools for mapping and improving your customer’s journey through your website! Josh Cuttill of (un)Common Logic is here to help us gain a better understanding of how GA4 works, and how it can work for you. 

Like an aging car, as it gets older, you start adding things to it to keep it fresh. The same can be said for Google Analytics. Google has rolled out Google Analytics 4 as the future gold standard when it comes to measuring your brand, including clicks, views, etc. On today’s episode, our friend Chris […]