Tag: ga4

Most marketers don’t need more data – they need better ways to make sense of it. In this episode, Dana DiTomaso shares how to cut through the confusion of GA4 and build tracking and reporting systems that actually help you make smarter decisions. Whether you’re a numbers nerd or analytics-averse, this conversation will make your data work harder (without making your head hurt).

You want to simplify your marketing strategy with data-driven insights! You need to eliminate the guesswork by measuring, analyzing, and taking action on analytics data. But first, you need to know what data to measure and how to set that up in your new GA4, but you’re only comfortable using Universal Analytics. Not to worry! JJ Reynolds stops by to tell us how he’s done it, and shares how to transition and find the reports that will make the difference in GA4.