Are you struggling to attract new customers using Facebook Ads? While most businesses are seeing customer acquisition costs go up on Facebook, there is another approach that can help you really connect with your ideal customers. Facebook Ads expert Jennifer Spivak shares her four bucket approach to messaging in ads that has attracted new business… Read more »
Facebook is changing their algorithm again. This time you’ll be seeing less public content from businesses, brands, and the media, and more content that promotes meaningful interactions between people (get ready to see more pictures of your great aunt’s cat showing up in your newsfeed). This means businesses are going to have to work harder… Read more »
More than 2 billion people use Facebook daily, which makes is a no brainer as far as an advertising platform is concerned. Not only that, they collect so much data for its users that they share with advertisers to help them target their audience in even the most granular ways. But you can’t just throw… Read more »
