Tag: conversions
In today’s competitive digital landscape, mastering Conversion Rate Optimization (CRO) is essential for driving online sales and ensuring your website performs at its best. Recently, I spoke with Ayat Shukairy, a recognized expert in marketing optimization. Ayat shared her invaluable insights and the SHIP methodology—a comprehensive framework for understanding and enhancing user behavior to boost conversions.
READ ARTICLEDo you know your customer’s “jobs to be done”? If not, you’re probably not optimizing your copy for maximum ROI. Carolyn Beaudoin from Boxcar Agency explains how we can still reach multiple audiences at once, by using a Hybrid One Reader approach.
READ ARTICLEConversion rate optimization (CRO) are the strategies and tactics that create an experience that allows you to convert visitors into customers on your website. To do this effectively you need to differentiate yourself from the rest of the pack, and you can do that with things like building brand affinity and creating offers that differ […]
READ ARTICLEYou’ve built up an email list and generated a good chunk of leads, but now what do you do with them? So many small businesses are putting all of their focus on generating more traffic through search, social media and digital ads, but they’re putting very little effort into actually converting these visitors into customers. […]
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