Do you know your customer’s “jobs to be done”? If not, you’re probably not optimizing your copy for maximum ROI. Carolyn Beaudoin from Boxcar Agency explains how we can still reach multiple audiences at once, by using a Hybrid One Reader approach.

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Conversion rate optimization (CRO) are the strategies and tactics that create an experience that allows you to convert visitors into customers on your website. To do this effectively you need to differentiate yourself from the rest of the pack, and you can do that with things like building brand affinity and creating offers that differ […]

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You’ve built up an email list and generated a good chunk of leads, but now what do you do with them? So many small businesses are putting all of their focus on generating more traffic through search, social media and digital ads, but they’re putting very little effort into actually converting these visitors into customers. […]

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