Podcasts

Explore CRO strategies with Marty Greif on 'The Agents of Change.' Learn key tactics for enhancing website conversions and user engagement.

On today’s episode, our friend Chris Mercer returns to the show to tell us what every marketer needs to know about the new GA4, how it differs from Google Universal, and how it will change the way you’re measuring your marketing efforts.

We’ve been told time and again that we need to be measuring our marketing efforts. But what exactly does that mean? Checking your Analytics is a good first step.