Tag: artificial intelligence

How best to use AI in your digital marketing? We go straight to the horse’s mouth with this interview with ChatGPT.

Can a bot market better than you? Probably not, but discover how AI tools can make you a more effective marketer.

How much of your content marketing can you outsource to AI (artificial intelligence)? We dive into the pros and cons of AI in digital marketing.

So I think it’s crucial that we start seeing AI as a partner, and we as marketers focus more on what matters most to the business instead of seeing it like the apocalypse or something that is going to come here to take the jobs.

RankBrain is Google's AI technology, created to provide better search results. Discover how to optimize for RankBrain and drive more traffic to your site.

Really, AI has been around as long as computers have. But over time, AI and machine learning have been able to take over certain functions in more concise, error-proof, and productive ways than humans can. We have benefitted from this in ways that encompass Netflix being able to recommend the kind of shows we like based on our viewing history, all the way to bidding on PPC ads on our behalf based on certain data it's picked up from the various platforms.