Podcasts

RankBrain is Google's AI technology, created to provide better search results. Discover how to optimize for RankBrain and drive more traffic to your site.

Really, AI has been around as long as computers have. But over time, AI and machine learning have been able to take over certain functions in more concise, error-proof, and productive ways than humans can. We have benefitted from this in ways that encompass Netflix being able to recommend the kind of shows we like based on our viewing history, all the way to bidding on PPC ads on our behalf based on certain data it's picked up from the various platforms.