You’ve heard it a million times from everyone you come in contact with that you have to build your list, you’re nothing without your email list.
But what good is a huge list if at least half of the names on it have no communication with you or your business at all?
If only there was a way to figure out which of those people were solid leads with a deep, vested interest in your products or services.
This is where building a tribe comes into play. When you build your tribe, you’re cultivating and connecting with like minded people that are more likely to purchase your products and services. Think of it as having your own, loyal following of Deadheads, if you will. When you learn how to attract and communicate with the right names on your list, you build a valuable following of quality over quantity.
Keith Perhac helps businesses increase revenue from their existing traffic by building authority and trust through their audience and customers. He also helps create online courses that add value to businesses and brands.
A large percentage of the profiles that are currently on LinkedIn are incorrectly utilizing the platform as nothing more than a place to post their resume. First impressions are crucial, and with so many social media platforms out there, these first impressions are becoming more and more digital versus in person. What does your LinkedIn profile say about you?
By just spending a little bit of time on your profile, you can be that person that continuously shows up in searches and generates a lot of buzz and attention. Personalizing your profile with things like a professional photo, non-generic headers and a vanity URL will not only get you noticed but it can also strengthen your SEO game.
Amanda Healy is a social media rockstar who knows a thing or two about how to stand out from the pack. She runs the corporate media accounts for her employer, TIBCO, as well as leading a team whose job is to devise and execute multidimensional campaigns for lead generation.
Every business, regardless of the size of both the company or the community it is in, faces a certain amount of struggles and adversity. The key in overcoming them is to concentrate on what your strengths and advantages are and use those to leverage success. You need to stand out from your competition, whether you are one of 300 or only 3 of a particular business in your community.
A common assumption is that big businesses and corporations have the upper hand over small businesses, and certainly those in very small, rural communities. How could the little guys possibly compete with the big guys, right? Wrong. In the world of technology – and certainly social media – no one is limited solely by their geographical area.
Becky McCray doesn’t just talk about small business and rural living, she actually lives it. As the owner of two businesses in a community of only 30 residents, her experience and practical perspective make her an authority on how small, rural businesses can grow while shaping and greatly impacting their communities