523 episodes | 520K+ downloads


The 13 Lenses of Compelling Content Creation
Is your content creation falling flat? Maybe you’re trying to close the sale at every stage, when instead you should be “selling the next step.” Konrad Sanders, the creative copywriter, is here to share his 13 Lenses approach to help optimize your words and sharpen your focus.    Rich: My guest today runs a charming team of strategic word slingers, known as The Creative Copywriter. They’re a fast-growing content strategy and copywriting agency that blend art with science to help bold brands sell more stuff. Brands like Adidas, Hyundai, TikTok, Thompson Reuters, Panasonic, aecom, Mercedes-Benz, and plenty of tech startups…