Why You’re Not Ranking Higher At Google – @ThomCraver

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AOCP-Thom-Craver-PinterestYou’ve just created a shiny, new website for your business, now you just need to “SEO it,” right? Wrong. Search engine optimization isn’t something you just sprinkle on at the end, it’s an important ingredient that should be used throughout the website building process.

Like an onion, SEO has many layers that make up the whole. It is so much more than just picking some clever keywords and calling it good. No longer is it brushed off as an IT issue, but rather part of the ongoing branding and marketing process. By implementing elements such as optimized title tags, link profiles and metadata into your website, you’ll be well on your way to making friends with Google and ranking through the roof in online search.

Thom Craver is a SEO ninja. He has been teaching the finer points and nuances of effective SEO and related digital marketing strategies to business owners, college students and conference attendees.

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How and When to Use Facebook Ads – @AmyPorterfield

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AOCP-Amy-Porterfield-PinterestMore than 1.4 billion people use Facebook, and more than 900 million visit every day. That alone is reason enough to consider using Facebook ads as a valuable means to connect with your audience – they’re already there!

But how do you connect with them efficiently and promote your products and services without looking like you’re just trying to push sales onto them? There are a few golden rules to follow that will allow you to earn your audience’s trust, promote your products and services and build your ubiquitous email list.

Amy Porterfield knows a thing or two about growing businesses. Her vast knowledge and experience as both a content developer and marketer for some of the country’s top corporations has given her the wisdom to know what works and what doesn’t when trying to grow your audience and build your brand.

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8 Steps to Better Audience Engagement – @Gregarious

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AOCP-Gregarious-Narain-PinterestThere are many ways to go about marketing your brand, and with the endless amount of social media platforms out there right now, visual marketing is topping the charts.

But how do you connect with your audience through visual marketing in a way that influences and shapes the way they perceive your brand?

Most important is to always be true to your audience. Find out where they hang out and be there. Maybe even consider finding ways to include your audience in the marketing with campaigns that include customer’s media such as photos. Steer clear of the trendy route and pave your own road that allows your brand’s voice to resonate with your audience and makes them want to share it with the world.

Gregarious Narain is co-founder of Chute, where he helps enable businesses to create visually rich media that influences and shapes the way people perceive their brand.

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