You’ve just created a website, or maybe your latest blogpost, and you need some visuals to go with it to help grab your audience. But where do you look? Sure, there are billions of photos and graphics online, but how do you choose the best one, and what are the legal ramifications of using those visuals?
There are many things to consider when choosing visuals for your projects. For example, are you legally allowed to use a particular image? Once you choose an image and pay for it, are you allowed to use it forever or is there a time limit on it? What resolution works best for your particular project? Where can you find “families” of similar photos to use in the same project to keep the same look and feel throughout? What are some reputable and recommended places to search for and purchase photos from, and is it possible to negotiate the price?
Sarah Fix is an expert in stock photography and the rules surrounding usage of online images, in a career spanning over 20 years in the field. She is the current President of the Digital Media Licensing Association and has lectured extensively on the topics of commercial content creation and stock library production.
With so many social media platforms at our fingertips, LinkedIn is an often neglected choice by business owners when considering marketing options. It could be that once you stop thinking of it as just a social media site but rather a bulked up CRM tool, then you can take advantage of the options it offers.
It’s clear that more business owners and marketers would utilize LinkedIn more if they were aware of all the aspects it has to offer in regards to lead generation, engagement and relationship building, not to mention LinkedIn’s features, tools and applications to assist with publishing and advertising potential.
Viveka von Rosen is the expert when it comes to LinkedIn. Her seminars, webinars and workshops have taught and trained well over 100,000 people on how to best use LinkedIn.
Whether or not your particular business depends on ratings to get customers, it’s still unsettling to see even one bad review, and even harder not to take it personally. But once that bad review is posted, how do you move on from that, and is it really as bad for our business as we think it is?
In the business world, reputation means a great deal. What better way to build that reputation than by encouraging your happy customers to write a review, share their experience and recommend you to others on one of the many online review sites, such as Yelp or TripAdvisor. How you deal with negative reviews is also important, especially if you are skilled in knowing how to turn a bad review into a positive spin for your business – and it is possible!
Daniel Lemin was a pioneer in realizing the importance and power of online ratings and reviews, and understands the struggles business owners have with maintaining their online reputations. In this episode he shares his experiences, ideas and strategies for building and maintaining business reputations online, and how to put a spin on the negative ratings that can still make your business look good.