Do you know who the influencers in your business, industry or niche are? Do you know where to find them? These are the thought leaders that have built trust and credibility among their audiences through their products or services by creating great value.
When you connect and engage with these influencers, you can begin to increase awareness of your own brand and increase your own reputation in the process. But learning how to properly connect in a way that’s mutually beneficial to you both is the key to creating and nurturing a lasting relationship.
Fabienne Raphael is dedicated to helping entrepreneurs build their businesses. Her knowledge and expertise at creating and nurturing influencer relationships – as well as her mantra, “Connect, Build, Automate” – has helped her to successfully land big name guests for her podcast, “Marketing To Crush Your Competitors.”
Almost any business can benefit from using Reddit as a marketing tool. Afterall, it calls itself the “Front Page of the Internet”, which is more than appropriate with it’s fascinating mix of interesting links, conversations, news and social commentary. It’s a community for sharing content and ideas and pieces of information that you find useful.
If you’re new to Reddit it can seem overwhelming at first. With the sheer volume of subReddits alone, Reddit is a neverending information buffet. The key is to just get in there and watch what’s going on. Search the topic of your business audience’s interest and see what people are saying. Reddit is a fantastic tool to gather ideas for things like content creation, blogs, podcasts, email newsletters and more. It will take your broad topic and niche it down into different related avenues – or subReddits – that your ideal audience is also interested in.
Jon Quinton loves talking SEO and coffee. He has also achieved success both for his own agency as well as that of his client’s by using Reddit as an effective and creative marketing tool.
Thanks to all of the digital marketing and social media platforms available to us today, businesses have the availability to reach their customers on a global scale. But what if you’re looking to concentrate on a more local level? Learning to expand your local footprint using these same platforms can be very important, too.
Once you figure out the best digital market action plan that works for your particular business, you can begin to use the abundance of tools that these various platforms offer to niche down and target exactly the people you need to reach for your business’s success. By following the four main elements of a successful marketing framework – attraction, engagement, conversion and measurement – you can then pull in the different tools or channels that make the most sense for you based on your business and your audience, and you will find success.
Rich Brooks is the founder and president of flyte new media, a web design and marketing firm in Portland, Maine. A thought leader in his industry, he has helped countless small businesses on the topics of search, social and mobile marketing as well as how to reach your ideal audience. His Agents of Change Digital Marketing Conference has brought together top notch experts in the industry giving you their valuable tips on leveraging the digital marketing channels available to businesses today.