It is possible to build a business around your passion, people are doing it everyday. But aside from passion and commitment, what separates the successes from the failures?
Making sure you are not a carbon copy of other businesses in your niche is a great first step. Think about how you can differentiate yourself, even if that is just by taking a different angle or “spin” on the same topics as your competitors. Other tips such as maintaining an editorial calendar and making sure that you are doing your research will go far in helping you reach your goals.
By taking what he was truly passionate about, Scott Niswander was able to earn an income, and amass a large following with his YouTube videos, all originating from his love of the comic book genre.
Do you know who the influencers in your business, industry or niche are? Do you know where to find them? These are the thought leaders that have built trust and credibility among their audiences through their products or services by creating great value.
When you connect and engage with these influencers, you can begin to increase awareness of your own brand and increase your own reputation in the process. But learning how to properly connect in a way that’s mutually beneficial to you both is the key to creating and nurturing a lasting relationship.
Fabienne Raphael is dedicated to helping entrepreneurs build their businesses. Her knowledge and expertise at creating and nurturing influencer relationships – as well as her mantra, “Connect, Build, Automate” – has helped her to successfully land big name guests for her podcast, “Marketing To Crush Your Competitors.”
Almost any business can benefit from using Reddit as a marketing tool. Afterall, it calls itself the “Front Page of the Internet”, which is more than appropriate with it’s fascinating mix of interesting links, conversations, news and social commentary. It’s a community for sharing content and ideas and pieces of information that you find useful.
If you’re new to Reddit it can seem overwhelming at first. With the sheer volume of subReddits alone, Reddit is a neverending information buffet. The key is to just get in there and watch what’s going on. Search the topic of your business audience’s interest and see what people are saying. Reddit is a fantastic tool to gather ideas for things like content creation, blogs, podcasts, email newsletters and more. It will take your broad topic and niche it down into different related avenues – or subReddits – that your ideal audience is also interested in.
Jon Quinton loves talking SEO and coffee. He has also achieved success both for his own agency as well as that of his client’s by using Reddit as an effective and creative marketing tool.