Improve Your Conversion Rates with Radical Redesign – @chrisdayley

AOCP-Pinterest-Chris-DayleySo maybe your website isn’t quite performing as well as you’d like. Maybe you’re just not seeing much conversion, or at least the conversion rates you’re hoping to reach. How do you go about figuring out where you may need to start tweaking things to improve on that?

A/B split testing is a great way to test a few different variations and see what jives better with your audience. But where do you start? For a website with a large number of pages, that can be a pretty daunting task if you start testing variations of every page. Your best bet is to first see what individual pages – and aspects of each page – are performing and converting well as is, and then start working on those that need help.

Chris Dayley is the founder of Dayley Conversion, where he uses his expertise and knowledge of using scientific, data-driven testing to help businesses improve their customer’s user experiences.



How to Get Outrageous Engagement with Text Messaging – @betwext

AOCP-Pinterest-Brian-MikesFor business owners, it’s been pounded into our heads that we need to build our email lists. Build your list and email your audience with content, information and special offers. Sure, email is great, but do you realize the average person that owns a smartphone has it in their hand almost every 7 minutes? So doesn’t it make sense to hit them up where they’re hanging out? Texting isn’t just a convenient way to chat with our family and friends, it’s also a powerful mobile marketing tool.

If you’re doing it in a purely opt in way, and offering some form of attractive incentive, texting can offer you benefits over other forms of marketing. Texting is quick, interactive and pretty inexpensive. It’s also a great way to send out time sensitive information, whereas if you were to send an email, that may not be opened by the intended recipient until the next time they log into their laptop or PC.

Brian Mikes completely immersed himself in the world marketing, learning online marketing, email marketing, SEO and online advertising. Now he teaches the benefits and profitability of text message marketing.


How to Tell Better Stories with Experience Marketing – @robert_rose

AOCP-Pinterest-Robert-RoseThe world of marketing is ever changing and you need to keep evolving with the changing times in order to not only just keep up, but to also succeed. What worked 10 or even 5 years ago is almost obsolete now. What can you do to entice your audience to make you stand out from your competitors?

Some people will tell you that you need to be everywhere that your audience is, and although that’s a fairly industrious undertaking, it just may not be possible depending on the size of your business and the manpower you have to dedicate to that. Remember that movie Field Of Dreams, “If you build it, they will come”? Well, the same is true for digital marketing. If you create something great, they will come to your channel, regardless of what that may be for you. It really does boil down to the content you create and send out. And that doesn’t necessarily equate to quantity. Try quality over quantity to differentiate yourself from the masses.

For over 20 years, Robert Rose has been helping businesses tell their stories more effectively through digital media. His expert strategic marketing advice has boosted both small and global brands and assisted them in creating experiences that their consumers fall in love with.



How to Optimize Old Blog Posts for Search & Conversions – @pamelump

AOCP-Pinterest-Pamela-VaughanSo you’ve got yourself a blog, and like everyone else with a blog, you’re looking for ways to use it to increase traffic and generate leads for your business. Naturally, you keep pumping out new content and sending it out to your email list and other social channels. But is that really enough?

It’s true, new content is important. But what happens to the older posts you’ve written, do you just let them collect dust and keep moving forward? The answer is “no”! By revisiting and carefully optimizing your older posts, you’re taking advantage of the content that might still be generating traffic by invigorating new life into it, while at the same time providing great search results by updating information that very possibly has changed since it was originally written.

Pamela Vaughan is HubSpot’s blog optimization expert. Over the last year she has helped HubSpot double their conversion rates by optimizing their historical (older) posts. Her creative and innovative ideas on the topic can help your business’s blog do the same thing.



E-commerce Marketing and Advertising Tips for 2016 – @mywifequit

AOCP-Pinterest-Steve-ChouMaybe you’re an entrepreneur looking to start selling your products or services online, or maybe you already have a brick and mortar store but are looking to expand your business online. Ecommerce offers many advantages, especially if you follow a few smart tips.

Ecommerce is more than just slapping some pictures of your products online. Smart and precise advertising is key, you need to know who to target and how to drive that traffic to your products. So is gaining your potential customer’s trust, prove to them that you’re the one they want to buy from. And what do you do if they take their shopping cart to the checkout but never follow through? There are ways to save that sale!

Steve Chou followed his dream of entrepreneurship and started his own successful ecommerce business. Through trial and error, as well as some pretty cool tricks, he has built a successful ecommerce business that has grown steadily since he started it in 2007.


How To Put on Webinars That Attract and Engage Your Audience – @hillyprods

AOCP-Pinterest-James-HilliardDoes the thought of putting on a live webinar scare you? Or maybe you’ve been hosting some live webinars but just aren’t getting the attendance or conversion rates that you’re hoping for. Don’t give up, maybe your structure just needs a little tweaking.

By just following a few key tips and utilizing some handy tools – from platform selection, to creating valuable content, to follow up after the event – it can help you to better navigate the ever evolving world of webcasting. Your goal should be to create valuable and interesting conversations that convert to sales, all while respecting your audience’s valuable time.

James Hilliard counts Fortune 500 companies as just some of the clients that he has helped in all aspects of webcasting, assisting them in delivering compelling presentations that audiences appreciate.


How to Write Delicious Copy for Social Media – @bethdunn

AOCP-Pinterest-Beth-DunnWhen it comes to writing web copy, you probably thank your lucky stars you can hire a copywriter to do it for you. But if you can’t afford that luxury, or are just determined to do it yourself, you may have sorely underestimated how difficult it can be.

The first thing you need to remember is that you’re speaking as your brand, product or service, not yourself. And although there may be some overlap there, don’t fall victim to the rookie mistake of forgetting how to talk to your audience in the voice of your product, while still sounding human. And then once you get your words on paper, you need to be able to edit that sucker within an inch of its life without getting attached to your own writing. It’s not as easy as you may think.

Beth Dunn is passionate about good writing and offers her tips and tricks to writing and editing persuasive copy that speaks to your audience in a language they trust, understand and respect.



What’s the Difference Between Branding and Marketing – @adrionporter

Adrion Porter on Personal BrandingIf you asked yourself to name one thing that all successful companies have in common, you might answer, “marketing”. But even before that, they spent a great deal of time on their branding. Branding – in essence – is developing an image, with the results to back it up. And this certainly doesn’t just apply to businesses, there are plenty of personal brands making their mark in the world as well.

Unfortunately, all too often not enough time is spent on branding before the marketing starts. But to truly have a successful marketing strategy, you need to have a solid foundation in place with your branding, and that’s more than just a cool logo. By following five key elements to build and define your brand platform, you will have a strong foundation to work with.

Adrion Porter is a leading authority on brand building and personal brand development. His popular podcast, Gen X Amplified, empowers and inspires people to be leaders both in business and in life.


A Beginner’s Guide to Google AdWords – @paidinsights

AOCP-Pinterest-Ross-Kaplan-WinnA common misconception surrounding Google AdWords is that people think no one ever really clicks those ads that show up on the right hand side of the search page. But whether you personally do or not, someone sure is, as those ads account for 90% of Google’s revenue from advertising as a direct result of people clicking those exact ads.

In order to get in on the action, your business needs to navigate the many choices and options offered by Adwords to best work with your specific business campaign’s goal. Quality is going to go a long way here, so making sure you are on point with your target audience will translate huge. Knowing where your audience is, attracting them with concise and helpful ad copy – think strong and concise keywords – as well as refining your targeting strategy (beware the automatic default settings), will all help you win big in the end.

Ross Kaplan-Winn loves helping businesses learn, test and implement online strategies, and has been managing PPC accounts since 2008. His knowledge and expertise is continually evolving as he stays up to date in the ever changing world of paid advertising.


How to Turn Your Passion into a Viable Business – @scottniswander

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AOCP-Pinterest-Scott-NiswanderIt is possible to build a business around your passion, people are doing it everyday. But aside from passion and commitment, what separates the successes from the failures?

Making sure you are not a carbon copy of other businesses in your niche is a great first step. Think about how you can differentiate yourself, even if that is just by taking a different angle or “spin” on the same topics as your competitors. Other tips such as maintaining an editorial calendar and making sure that you are doing your research will go far in helping you reach your goals.

By taking what he was truly passionate about, Scott Niswander was able to earn an income, and amass a large following with his YouTube videos, all originating from his love of the comic book genre.