Influencer marketing could arguably be traced all the way back to the 1800’s when the Conklin pen company wisely and creatively asked Mark Twain to say some nice things about their products. Influencer marketing has come a long way since then, especially if you’re a Kardashian. But just going for the big name is not necessarily the best strategy, says Agorapulse’s Mike Allton. Sure, you want a big name with recognition, but if their followers are in your product’s demographic or the audience most likely to use your product or service, then it’s just a waste of time and money.
And speaking of money, another cool thing about influencer marketing is the multiple tiers it allows you to work with in terms of the relationship and compensation plan you have with influencers. If you do it right, it can prove to be a lucrative arrangement for both parties.