Bring new customers to your business with YouTube advertising! With just a few clicks, you can create eye-catching ads that reach potential customers on the world’s biggest video platform. Benjamin Jones unveils why this form of marketing is so powerful and how entrepreneurs and marketers can use it effectively. If you’ve been afraid of testing out YouTube Ads, you’ll discover the four-step process to creating the perfect YouTube Ad in this week’s episode.

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Uncover the secrets of driving success with your Facebook ads! Learn from Jon Loomer, a renowned Facebook expert. He provides simple yet effective tips to target and engage an audience that you know will be interested in what you have to offer – all while crafting content that is sure to capture their attention. Take […]

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Twitter is in the news, but maybe not for the best of reasons. As a marketer, should you stick it out or jump ship? And whether on Twitter or an alternative, how do you build and engage your audience? Brandon Cockrell of Linchpin Sales Interactive shares that tactics that have worked for him and his […]

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Many businesses have scaled back or abandoned Facebook Ads, which means it’s a prime time for you to jump in or double down. But if you don’t understand the new restrictions or what first party vs. third party data is, you’re likely to lose money. To avoid that fate, we’ve got Facebook Ads expert, the […]

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LinkedIn is one of the most powerful social media platforms for business owners and marketers. But, like all social media networks, LinkedIn has algorithms that determine how much reach your posts have. Don’t let those algorithms discourage you! There are a few “hacks” you can use to maximize your LinkedIn reach. Check out these tips […]

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As a business owner, it’s tempting to promote your brand on every social media platform, but it’s not always possible – and it might not be the best strategy, either. Brand strategist Phil Pallen shares his expertise to help you decide which platforms your businesses should focus on for maximum results.  

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If you’re looking to stand out and build an audience on LinkedIn, you’ll want to take advantage of one of the B2B platform’s most powerful tools: the newsletter. Whether repurposing content you’ve already created or creating something new, LinkedIn gives you more reach and a new audience. LinkedIn expert Judi Fox gives us the rundown […]

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No doubt about it, social media is an essential element when it comes to your business marketing strategy. So why aren’t more people treating it like that, instead of just a trend? Jennifer Watson shares her top marketing strategies that move the needle, and explains why “winging it” should not be your long-term plan.  

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Are you looking to build your authority, your audience, or generate more business online? LinkedIn’s Creator Mode is the latest offering from the platform that you can leverage to accomplish these objectives and more.  LinkedIn expert Kate Paine shares all the details of this tool to help us decide whether Creator Mode is right for […]

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Consumers, especially Millennials and Gen Z, want to work with and buy from companies that hold similar values to their own. They expect you to take a stand on social media and back that position up with action. So how does this impact your marketing, your communication, and your social media? Brooke Sellas, author of […]

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