If you’re looking for another way to increase traffic to your website, boost sales, and engage with your audience – and really, who isn’t – then Google Posts may be the best new thing you’re not currently using. They’re free, easy to use, and drive traffic to your website or landing page. Greg Gifford from […]

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Like an aging car, as it gets older, you start adding things to it to keep it fresh. The same can be said for Google Analytics. Google has rolled out Google Analytics 4 as the future gold standard when it comes to measuring your brand, including clicks, views, etc. On today’s episode, our friend Chris […]

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If your goal is to get more customers – and really, who isn’t trying to do that – then you need to be discoverable. Search is digital, even if you run a brick and mortar shop. Your customers are first going to go online to look for you, so the pressure is on you to […]

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Every digital marketer could lecture you for days on the importance of SEO and why your business absolutely needs it in order to succeed in the online search game. But what they also should be stressing, is how to prove the ROI of SEO.  Because after all, how can you improve on something – or […]

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How do you know if you have a content gap on your website? How can you find and fix what isn’t actually there? In this week’s episode, Alex Valencia shares with us how you can do a competitive analysis to uncover what content is missing from your website and keeping you from generating more leads […]

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It’s no secret that more and more people are using their mobile devices to access the web on a daily basis, outnumbering those using desktops. Google has recognized this, and  in order to ensure the very best user experience, it is taking a “mobile-first” approach to indexing websites. From an SEO perspective, what’s the difference […]

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When it comes to navigating the world of SEO, it’s an everchanging landscape. There are definitely some hard and fast rules that everybody follows, and then you have a few people making their own mark and creatively stepping outside the box.  One of those innovators is Areej Abuali, who we talked to in this episode. […]

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Every business wants to rank high with Google, that’s a no brainer. But what are the top ranking factors that really matter, that will help to get you the top spots? Aside from the obvious things like links, mobile-friendliness and page speed, what are some other factors that rank most for SEO, and pass the […]

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Successful SEO starts with keyword research. Moz’s Cyrus Shepard reminds us that you need to rank for what people are actually searching for, not what you think they’re searching for. That means truly understanding exactly what a keyword is, and prioritizing keywords by potential. Uncover more ideas by determining what keywords your competitors are ranking […]

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