In an increasingly crowded digital landscape, harnessing the principles of behavioral science offers a strategic advantage, allowing businesses to decode consumer behavior and tailor their online presence to resonate with target audiences. From subtle nudges to persuasive messaging, marketing expert Richard Shotton explains how integrating behavioral science into online marketing efforts can lead to enhanced […]

READ ARTICLE

In the world of e-commerce, forming genuine connections with customers can feel like a challenge. By harnessing the power of personalization to delve into consumer behavior and preferences, businesses can uncover the triggers and influences that shape their buying habits. Doctor of Digital Strategy, Kyle Allison, is here to help us brainstorm ways we can […]

READ ARTICLE

Struggling to make your mark in today’s competitive and cluttered marketplace? Joe Zappa of Sharp Pen Media helps us explore innovative strategies and practical tips for businesses to differentiate themselves and carve out their unique identity so they can stand out both online and offline. Key Takeaways from Joe Zappa’s Interview Differentiation in Content: The […]

READ ARTICLE

There is still truth to the old saying, “Keep it simple” when it comes to your call to action. If you expect your customers to follow through on their end, you need to streamline the process for minimal customer effort that translates to smoother experiences, customer success, and satisfaction. Roman Burič of Mindworx, reminds us that simple, seamless, and satisfying is the key to winning your audience.

READ ARTICLE

What goes into designing a great website? Uncover the secrets behind crafting visually stunning websites that seamlessly blend aesthetics with functionality. Arsh Sanwarwala, from ThrillX, spills their strategy on creating user-friendly, results-driven online experiences.

READ ARTICLE

Learn the secrets of understanding customer behavior and effective marketing from Debbie Levitt, founder of Delta CX! Discover how to navigate buyer’s minds and avoid stereotypes in a customer-centric approach.

READ ARTICLE

Neuroscience and neuromarketing can unlock the secrets of your customers’ decision making, but they can also shed light into how you can perform better at your own marketing job! Lauren Alexander, of Neurohacker Collective, helps us take our marketing game to the next level by understanding how our brains work and the mental energy every decision takes.

READ ARTICLE

Did you know that where you position yourself in the frame during virtual meetings can impact how others perceive your level of authority? Even things like facial expression and hand movements – or lack of – can all affect the impression you make on your audience. Rachel Cossar is an expert in nonverbal communication and leadership presence facilitation, and she’s here to help us show up the right way to our next virtual meeting or webinar.

READ ARTICLE

Whether you’re a small business owner or a marketer, we’re always looking for the secrets to transforming your online business into a conversion powerhouse. Anatoliy Labinskiy is here to dive into his strategies, tips, and best practices that will help supercharge your website’s performance and revolutionize your e-commerce journey!

READ ARTICLE

Is your content creation falling flat? Maybe you’re trying to close the sale at every stage, when instead you should be “selling the next step.” Konrad Sanders, the creative copywriter, is here to share his 13 Lenses approach to help optimize your words and sharpen your focus.

READ ARTICLE