Category: A.I.
Stand out from the crowd! As AI becomes increasingly prevalent among marketers and copywriters, it’s essential to capture attention in a sea of sameness. The key? Combining the prowess of AI with something just as vital – emotional intelligence (EI). Learn from expert copywriter Nick Usborne as he shares his valuable strategy for future-proofing your copy.
READ ARTICLENow that we’re becoming more experienced at using AI tools, how do we make sure all of the content out there isn’t just AI generated? Madelaine Lambert of Originality.ai teaches us how to become “AI sleuths” to differentiate how certain content was created….and possibly even how to outsmart the AI detection software.
READ ARTICLEAI is reshaping the landscape of idea generation and strategy development, providing an unparalleled blend of creativity and strategic advantage. How many of your current tasks could be streamlined – saving you time, money, and frustration – that you’re not utilizing AI for? Mike Kaput from Marketing AI Institute shared valuable insights on how to leverage AI effectively within your business.
READ ARTICLEWhat impact will AI and generative tools have on the future of SEO? Alexander de Ridder of SmythOS dives deep into how the supply and demand for these tools can dilute website traffic, and just how to come out a winner in the long game.
READ ARTICLEIt’s critical to create copy that connects with your customer, but is AI a tool that will help you accomplish that goal, or will it lead to generic copy that doesn’t serve you or your audience? Discover how employing AI tools can rescue your time, budget, and supercharge productivity but also the pitfalls you need to avoid. Join Abby Wood from The Content Lab as she shares her dos, don’ts, and must-know warnings about AI and content creation.
READ ARTICLELooking to improve performance, productivity, and profit? Go beyond just generative AI to understand how artificial intelligence can give you a competitive advantage. Chris Carr, from Farotech, is here to tell us how AI is reshaping the marketing landscape, and how you can stay ahead of the curve.
READ ARTICLEIn the ever-evolving marketing landscape, understanding your customers has never been more critical. Marketing Strategist Ardath Albee teaches us the importance of knowing our buyer personas, and how this powerful tool can transform your marketing campaigns, allowing you to connect with your audience on a more personal level and achieve remarkable results.
READ ARTICLEDiscover how AI is revolutionizing industries, enhancing decision-making processes, and shaping the future of business strategies with AI business strategist, Rebecca Emery. She shares her valuable insights and tips for when (and when not) to use AI, as well as her predictions for the future of AI in the corporate landscape.
READ ARTICLE“Four marketing professionals walk into an AI conference…” That’s not the start of a bad joke, I promise! But I was recently joined by three colleagues, who all traveled to Ohio for the recent Marketing AI Conference (MAICON), and we sat down to chat after about what we learned, how we plan to implement AI in our businesses and for our clients, and our predictions for the future of AI. Shout out to Andy Crestodina, Brooke Sellas, and Ron Callis for taking the adventure with me.
READ ARTICLEWith the explosion of ChatGPT onto the scene, generative AI has become the focus of most people’s—and most marketers’—attention. But what other roles can AI fill in our marketing and business workflows, and how do we get started? Katie Robbert of Trust Insights gives a look into the data side of generative AI, but also what other tools are out there that we can put into use today.
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