From the inception of the Agents of Change, Social’s role on the team was inevitable. Social was already a powerful new force in digital marketing, with both professionals and brands rushing to the popular platforms of the day.

It was also the wild west, with more social platforms in play, and less certainty about how people and companies should behave on social media. Both the platforms and their users were making up the rules as they went along.

Although social media has settled in some ways, there are still new players emerging and new ways in which marketers can grow and engage an audience. More—if not most—of the conversation around social media marketing these days is around paid social: how to better target our prospects, what type of ad creatives are more effective, and whether video ads perform best.

Whether you’re B2B, B2C, or a non-profit, Social can help you with brand recognition, thought leadership, prospecting, recruitment, and even driving traffic. 

Check out interviews with social media marketing experts on topics such Facebook, LinkedIn, developing a social media strategy, and running effective social ads.