Founder of Spectacle Marketing, Adam is an SEM expert with a focus on helping B2B companies. He’s sat client-side as an in-house marketer nearly his entire career for a variety companies in the Boston area, including some of the fastest growing: SmartBear, Continuum Managed Services, Tracelink and WorldStrides. He fully understands what it feels like to be that marketer on an SMB’s small team with a number on their head. He helps clients big and small, managing budgets of $500/mo all the way up to $50,000/mo.
Having a passion for PPC has dovetailed nicely into the launching of his own agency, Spectacle Marketing, where he considers himself the “anti-agency.” He helps clients set up PPC the way he would if he worked there; learning their product, aligning to their business KPIs, communicating to management, and setting up closed loop reporting in their CRM.
His 12+ years in digital marketing also includes SEO management, content strategy, marketing automation and CRM management.
Adam has trained dozens of in-house marketing teams to run their own PPC campaigns. He looks forward to spreading his holistic view of PPC management and helping more and more marketers harness the power of SEM.
Topic: Rewire Your PPC Brain: Core Principles to Building PPC Campaigns Which Drive Sales Pipeline
Is SEM underperforming for your company, or have you been too timid to launch? Attend this session….
My best practices have been curated from years of hearing agencies drone on and on about “vanity metrics” when I had bigger fish to fry, driving actual sales pipeline.
I’ll take you through, soup-to-nuts, the core principles I follow to build predictable PPC campaigns. (I’ll be sure to include my best facepalm moments so you can glide past them with grace, as well.)
I have you “Advanced PPCers,” covered as well. There’s a boatload of useful data in your AdWords account of great value to your company (and not just for the marketing team), just waiting to be used. We’ll discuss where it lives, how to pull it and how to use it. You’ll walk away knowing how to use your account to create a “breeding ground” for message testing on an ongoing basis.
Soon you’ll be rising through the ranks of PPC like Jon Snow ascending from Night’s Watch to King of the North, as Winter is coming.
Want to register for the Agents of Change 2017 Conference? Click Here