One of the first priorities of any business – especially brick and mortar businesses – is to find and implement a marketing automation system. And with so many out there to choose from, you can just pick one at random and go from there, right? Wrong.
One of the biggest mistakes businesses make is trying to implement a marketing automation system without first mapping out their processes. What they should be doing is putting the needs of the business first, and then finding the software that will actually achieve that result.
Wes Schaeffer is The Sales Whisperer, with over 20 years experience in sales training, marketing and consulting with a special concentration on CRM and email marketing sales, support and optimization.
Social media is not only a benefit, but an absolute must for any business. Sure, you can send a few tweets, shoot out a couple Facebook posts and blog like your life depended on it, but it’s actually a bit more nuanced than that.
Just because you’re sending content to the people on your lists doesn’t mean you’re connecting with everyone you could – or should – be reaching. Sometimes you need to give people a little tap on the shoulder before they’ll knock on your door. Knowing the right techniques to reach out to your desired audience – and get them to check out your profile in return – can translate to more names on your email list and hopefully future business opportunities.
Jen Lehner is a digital marketing strategist who uses her skills and passion to help entrepreneurs utilize all of their marketing tools to grow their business.
We love to receive feedback, comments and questions from our listeners and relish the opportunity to answer any specific questions or pain points that you may have. Recently we received an email from a communications and marketing student from Canada seeking some information specifically around the area of blogging. So we decided to help her out with her school homework and answer some of her burning questions on the topic and offer a few pointers as well.