You’ve got yourself a website and a blog, but how do you get people to notice you? You can’t just post a few blog entries, sit back, and wait for the traffic to come. So how do you get noticed, find an audience and keep them?
There’s more to content creation than just writing a few articles. Learning how to write effectively to reach the people searching for your topics will be your key to success. And there are a lot of tools out there to help you, you just need to invest the time and take advantage them. Things like guest blogging, backlinks, utilizing and reading your Google Analytics reports and learning how to find the most effective keywords, not only in your posts but in the titles, can mean all the difference when it comes to beating your competition in the search rankings.
Rich Brooks – SEO consultant and owner of flyte new media – answers your questions on how to do all of this and more in this latest “Mailbag” episode of The Agents of Change Podcast.
You cannot truly learn anything until you have to teach it to somebody else. And with so many platforms out there – blogs, podcasts, Twitter, Snapchat, Facebook, etc – how do you find the most effective way to reach and advertise to your audience?
But more important than knowing where your audience hangs out, you need to find out how your personal voice can lend a different perspective and spin on some of the same information that is and has already been presented and published on the same topic.
Mitch Joel is a content marketing gangster and the guy that Google turns to when they want to explain innovation and marketing to some of the top brands in the world.
When Snapchat first came on the scene, it was widely known as the “sexting platform”, where teens and millennials ruled the demographic. But like many social media platforms, marketers began to see it’s potential for businesses as a powerful marketing tool, making it the fastest growing social network to date.
One of the aspects that sets Snapchat apart from its competing platforms, is that these posts – or “snaps” – either videos or pictures, don’t just sit around and get lost in a user’s timeline, once they are opened. They are only around for 1-10 seconds before they disappear, allowing you to have your audience’s undivided attention once they open your snap. So make sure you get creative and offer extremely valuable content. You are giving your audience a unique opportunity to really engage with your brand in real time, so get savvy and create stories they can relate to.
Nick Cicero knows social media platforms inside and out, and is a leading authority on how to get the most out of your marketing initiatives.