Most businesses come up with all of their products and services first, and then go out and try to market them. But what about developing those things with your audience, in a collaborative fashion? Sort of like taking a “find them first and see what they need” approach.
The key to any good marketing strategy is to market to the key audience that wants what you have, but what’s the most effective way? And if you find one platform or channel that works, should you just stick with that or add others to your repertoire? Try concentrating on your strengths and what is already working and then simply building upon that. A strong foundation is a great starting point, then slowly try casting your net deeper versus wider.
John Jantsch is the marketing guy to look to if you’re a small business trying to grow. His simple and effective approach to marketing can turn even the hardest cynics into believers once they start seeing real results from his effective marketing strategies.
You’ve got yourself a website and a blog, but how do you get people to notice you? You can’t just post a few blog entries, sit back, and wait for the traffic to come. So how do you get noticed, find an audience and keep them?
There’s more to content creation than just writing a few articles. Learning how to write effectively to reach the people searching for your topics will be your key to success. And there are a lot of tools out there to help you, you just need to invest the time and take advantage them. Things like guest blogging, backlinks, utilizing and reading your Google Analytics reports and learning how to find the most effective keywords, not only in your posts but in the titles, can mean all the difference when it comes to beating your competition in the search rankings.
Rich Brooks – SEO consultant and owner of flyte new media – answers your questions on how to do all of this and more in this latest “Mailbag” episode of The Agents of Change Podcast.
You cannot truly learn anything until you have to teach it to somebody else. And with so many platforms out there – blogs, podcasts, Twitter, Snapchat, Facebook, etc – how do you find the most effective way to reach and advertise to your audience?
But more important than knowing where your audience hangs out, you need to find out how your personal voice can lend a different perspective and spin on some of the same information that is and has already been presented and published on the same topic.
Mitch Joel is a content marketing gangster and the guy that Google turns to when they want to explain innovation and marketing to some of the top brands in the world.