The first stop on the AOC Whistle Stop Tour 2020 will be in Burlington, VT! This full day event will feature local speakers, networking opportunities, amazing content, and everything you need to grow your business online and off.
Date: Wednesday, January 15, 2020
Time: 8am – 5pm
Where: Vermont Comedy Club – 101 Main Street Burlington, VT 05401
8:00 – 9:00
Registration & Networking
9:00 – 9:45
Rich Brooks – The BARE Essentials of Digital Marketing
10:00 – 10: 45
Dorien Morin-van Dam – How to Market Your Local Business on FB w/out an Ad Budget
10:45 – 11:15
Break & Networking
11:15 – 12:00
Sara Munro – Instagram Worthy: Strategies for Business
12:00 – 1:00
Lunch & Networking
1:00 – 1:45
John Paglio – Becoming the Champion on Page 1
2:00 – 2:45
Kate Paine – Make Your Mark: How Your Personal Brand Sets You Apart Online and Off
3:00 – 4:00
Q & A Panel (Moderator: Michelle McGlade)
4:00 – 5:00
After Party & Networking
Rich Brooks is founder and president of flyte new media, a digital agency in Portland, Maine, that’s been around for over 20 years. He is a nationally recognized speaker on entrepreneurship, digital marketing, and social media.
He founded The Agents of Change, an annual conference and weekly podcast that focuses on search, social & mobile marketing.
Rich is the author of The Lead Machine: The Small Business Guide to Digital Marketing, a popular and well-received book that helps entrepreneurs and marketers reach more of their ideal customers online.
He has appeared in Inc. Magazine, The Huffington Post, FastCompany.com, CNN.com, the Social Media Examiner, and many other news sources for stories on digital marketing.
He is also the “tech guru” on the evening news show, 207, which airs on the NBC affiliates in Maine.
Topic: The BARE Essentials of Digital Marketing
Do you sometimes feel overwhelmed by all the things you’re supposed to do for your online marketing? Well, you’re not alone! While there are so many things you could be doing, discover the framework that will help you to determine the essential things you should be focusing on to grow your business. It’s a framework that’s both simple and flexible, regardless of what your business does:
- Build – How to build a website that converts traffic into leads
- Attract – How to attract your ideal customers to your website
- Retain – How to stay in touch with your visitors after they’ve left your site
- Evaluate – How to measure your effort and results to improve your ROI
Discover what it takes to start generating more quality leads from your website from a digital marketing expert who’s been doing it for over 20 years!
Kate Paine helps executives and entrepreneurs stand out online so they become a recognized authority in their marketplace or industry, and a respected asset to their company and clients.
She uses her journalism, PR and marketing background to tease out her clients’ compelling story to position them as an industry visionary or influencer both online and off. Identifying an individual’s “slice-of-life” story makes her expertise uncommon in the world of online personal promotion and social selling. She’s an expert on using LinkedIn as a powerful personal branding tool, speaks at national marketing conferences, and teaches LinkedIn for corporate sales training.
She’s also a volunteer traveling faculty member – teaching how to leverage LinkedIn – for The Honor Foundation(.org) in Virginia Beach. THF is a nonprofit, which provides an intense career development program for Navy SEALs and individuals in the Special Forces community who are transitioning from their active duty military service and into a civilian career.
Topic: Make Your Mark: How Your Personal Brand Sets You Apart Online and Off
Description: In today’s digital age, personal branding and client attraction strategies are not optional. A powerful personal brand steers your online identity and influences the perception others have about you. It helps you earn a promotion or new career, prospects and clients, or your next speaking or PR opportunity. Your personal brand IS your reputation, and there’s no better platform to showcase that than on LinkedIn. You’ll learn to identify a nugget of your personal story and how to weave it into your profile, plus we’ll examine the SEO benefits, so you’ll leave with a unique yet robust way to position yourself online and off.
A New England native, Sara Munro has a broad range of communications and public relations experience in the public and private sectors. She has worked through the rise of digital tools (web, email, social media) and knows the challenges of determining what is worth exploring and how to best leverage new media within the broader context of marketing, corporate communications, and strategic planning.
Sara is currently Chief Collaboration Officer and Owner of Bay Haven Consulting. She has worked in public relations, fundraising, event planning, and digital marketing both in-house and as a consultant for: Vermont Women’s Fund, Young Inventors’ Program at the Academy of Applied Science, Community Health Centers of Burlington, Green Mountain Habitat for Humanity, Vermont Design Works, and many others. She regularly presents social media and content planning workshops at the Center for Women and Enterprise. When she isn’t traveling between Vermont, New Hampshire, and Maine, Sara is an active community volunteer and often validates the laws of gravity in her athletic attempts.
Topic: Instagram Worthy: Strategies for Business
Description: Is your business worthy of attention on Instagram? Is Instagram worthy of your time?
Sara will present winning strategies to achieve your marketing goals by leveraging one of the fastest growing and most engaging social media platforms. She will cover:
- Why Instagram is worth your attention
- What works including latest algorithm updates and new features
- Welcoming authentic engagement and beating post paralysis
Dorien Morin-van Dam
Dorien Morin-van Dam is a social media consultant, trainer, community manager, and keynote speaker who recently moved from South Carolina to Pittsfield, Vermont.
Content creation is her jam when she’s in front of her computer; running is her favorite when she’s not!
You’ll recognize Dorien online and on-stage by her signature orange glasses, a nod to her Dutch heritage.
Topic: How to Market Your Local Business on Facebook Without an Ad Budget
Description: It’s a busy and noisy world out on the internet! Businesses feel they have to constantly compete for every customer, not just with each other but also with the online giants who ship-door-to-door.
How can a local business stand out online in 2020?
In this session, I’ll take you on a deep dive into Facebook.Facebook isn’t dead and no, you do not have to pay to play on Facebook!
This session will
have you reflect on your brand in a new light
get you fired up once again about Facebook
give you a clear path to follow for continued Facebook marketing success
encourage you to try new ways to market your business
provide actionable ideas to put into practice immediately
John Paglio is flyte new media’s Digital Marketing Specialist. He specializes in Local SEO & SEO but a strong knowledge of digital advertising (Facebook Ads, Google Ads, Instagram Ads). He helps local businesses obtain their goals and get them excited about their own marketing. Digital Marketing can often be left on the backburner when you’re trying to run a business and wear many different hats.
Topic: Becoming the Champion on Page 1
Description: Google has transformed immensely in the last three years. With more ways that one to show up on the Search Engine Result Page (SERP), many business owners don’t know where to put their time and effort. During this presentation, I’ll provide a path of understanding for how to succeed in SEO, Local SEO, Image/Video SEO, and a few other surprises!
Emcee & Panel Moderator
Award-winning three time business owner and best selling author, Michelle McGlade began podcasting in 2015 for the love of uncovering the story behind the story.
The Modern Leader’s Maven, Michelle believes success is an inside out game and leadership of self is the key to building teams and unlocking the next level growth in business and life.
She is the Founder & CEO of Evolutionize Media, a tight knit community of podcasters committed to sharing their authentic voice and inspiring you to do the same.
With over 200 interviews under her belt from her first podcast Making the Maven, Michelle’s next podcast, She’s Talking Back, launches in February and will feature conversations with women leaders on leveraging intuition, holding yourself back, and what it really takes to create the success you desire.
Michelle’s work has been featured by Microsoft, Thrive Global, Minneapolis St. Paul Magazine and beyond and she’s slayed the stage at organizations such as Autodesk, eWomen Network and Deluxe Financial Services.
Get in touch with Michelle:
- Vermont Comedy Club – 101 Main Street – $12/day
- St. Paul South Parking Garage – 194 St Paul St – $1/hr
- Street Parking … if you can find it!
A courtesy room block has been setup at the Hilton Garden Inn Burlington-Downtown at 101 Main Street for attendees on the night of Wednesday, January 15th, 2020! To reserve your room under the block at $139, please reach out to the hotel directly at 802-951-0099 and mention the Agents of Change Digital Marketing Conference!