Put yourself in front of the right people by optimizing your video for search! You don’t need to worry about becoming an overnight sensation. Atiba de Souza explains how to focus on connecting with searchers who have you specifically in mind. It’s a simple way to increase your audience and get more meaningful engagement online. […]

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No matter how big or small your business is, if you want to reach new heights, going global is the next step. But before you start slapping translated versions of your website up all over the internet, there are a few things you need to know. Translation isn’t as simple as swapping out English for […]

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Building a successful SEO strategy relies on 7 core elements, according to David Finberg of Peaks Digital Marketing. In today’s episode we’ll look at each one in turn, and give you specific steps you can take to improve your standing in each category.

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Say it with me… “Pinterest is a search platform.” Yup, it’s true. Just ask Pinterest expert, Lindsay Shearer. She shared with us specific tips to help drive more organic traffic to your site and how turn that into customers. With most marketers turning to platforms like Facebook, that means there is less competition so the […]

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As marketers, it’s always in our best interest to ensure that our sales funnels and customer journey’s are dialed in when it comes to paid ads, before you start tossing money at them. Dubbed a “visionary marketer” by the American Marketing Association, Michael “Buzz” Buzinski of Buzzworthy Integrated Marketing is here to tell us how […]

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Every digital marketer could lecture you for days on the importance of SEO and why your business absolutely needs it in order to succeed in the online search game. But what they also should be stressing, is how to prove the ROI of SEO.  Because after all, how can you improve on something – or […]

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