How do you engage a diverse consumer market, in an increasingly distracted world? The concept of engagement has taken center stage, as marketers struggle to stay center stage with consumers who are searching multiple platforms on various different screens at any given time. Greg Cangialosi shares his ideas on how marketers can better engage their… Read more »
Email marketing can be a tricky beast. It’s more than just making sure you have an email list that you’re spewing out x number of emails to a week. You need to finesse your audience, make sure the content is informative, compelling and eye catching, and allows you to stay front of mind without bombarding… Read more »
By now everyone knows that your email list is gold, as far as your business is concerned. Unlike social media sites such as Facebook, where you’re basically just “renting space”, your email list is your very own property, as well as an invaluable business commodity. But in this ever changing and evolving world of mobile… Read more »
