Tag: digital marketing
Sales and marketing teams often disagree on what is a qualified lead, especially in B2B settings. However, when they do manage to work together instead of butting heads, the benefits to the bottom line are obvious. So how can marketers eliminate the struggle to communicate with their sales teams and nurture a more collaborative effort? […]
READ ARTICLECan you outsource all of your content marketing to AI? Can Artificial Intelligence research, write, and optimize your blog posts and articles? Content Marketing Agency VP James Scherer is on the cutting edge of AI and shares what it’s capable of, and where it falls short. If you’ve been looking for ways to automate your […]
READ ARTICLEHow often do you accept a connection request on LinkedIn, only to be immediately spammed with a sales pitch before you’ve even had a chance to look at their profile? Or received a connection request with no explanation or context? Or been told you should connect because “I see we have connections in common”? According […]
READ ARTICLEInfluencer marketing can help you reach new audiences, but it has limited impact if all of your influencers look and sound like you. Discover the benefits and challenges of diversifying your influencer marketing. With the help of LaToya Shambo of Black Girl Digital, Inc, we’ll look at insightful ways marketers and businesses can audit themselves […]
READ ARTICLEYou can find anything on the internet. You can watch videos that teach you to code, listen to podcasts that keep you up-to-date on politics, and shop for almost anything, from a home to a vacation to a course on Facebook Ads. But that’s not true for everyone. For many people with a disability or […]
READ ARTICLERemember when one of the first things a business would do after setting up their website was to create a Facebook page? Well, according to marketing consultant Jenny Karn, this may be a thing of the past. This includes businesses currently using Facebook who have noticed their posts generating lower levels of engagement, leaving them […]
READ ARTICLEThere are lots of reasons to include videos as part of your brand’s online presence, but have you considered explainer videos? These videos can specifically help to increase conversion rates, better clarify the objective of your product or service, generate increased interest in your brand, and increase web traffic, just to name a few. Derek […]
READ ARTICLEComing up with a week’s worth of social media posts can seem overwhelming, never mind an entire month’s worth! But what if I told you that you could actually sit down and map out 30 days’s worth of social posts at once – with a “set it & forget it” approach? That’s exactly what visibility […]
READ ARTICLEDigital marketing for B2B (business to business) is different than that for B2C (business to consumer. There are more decision makers involved, sales cycles take longer, and the size of each sale is bigger. Because of this, you’ll need a B2B-specific approach to search, social, and mobile marketing. Ken Marshall of RevenueZen, has helped countless B2B companies […]
READ ARTICLEDo you have a “controversial” product like CBD, cannabis, or crossbows that you’re looking to market online? If so, you’ve probably already ran up against plenty of roadblocks from companies like Facebook and Google. Today’s guest, Shayda Torabi, has learned first-hand that in order to market her cannabis business, she needed to get creative with her marketing strategy. This means learning which […]
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