For smaller businesses that don’t have the power of supply chains and distribution chains to always compete for the lowest prices, the next best way to compete in the online marketing realm is to concentrate on customer experience and customer service. And yes, there is a difference. Knowing how to utilize your customer’s reviews of… Read more »
Marketers have long sought to increase the value of their products and services to tip the scale in their favor, with innovation often being the way. That’s now what consumers expect. And, the truth is, in most industries customers cannot distinguish between the offerings of different businesses or brands, so they naturally fall back on price… Read more »
