Tag: ai
With the explosion of ChatGPT onto the scene, generative AI has become the focus of most people’s—and most marketers’—attention. But what other roles can AI fill in our marketing and business workflows, and how do we get started? Katie Robbert of Trust Insights gives a look into the data side of generative AI, but also what other tools are out there that we can put into use today.
READ ARTICLEAs AI technology—such as ChatGPT and Google’s Bard–continues to advance, it presents both opportunities and challenges for businesses looking to create compelling content that resonates with their target audience. Joining us today is branding expert Mike Kim, who shares his insights on how to harness the power of AI to elevate your content marketing strategy.
READ ARTICLEFeeling like your sales funnel is missing something? Want to make it more engaging and personal for customers, but don’t know where to start? Make it more personable and captivating with Anne Popolizio’s techniques for providing customers the service they need rather than just pushing them toward a sale.
READ ARTICLEIn today’s fast-paced digital landscape, businesses are looking for ways to stay ahead of the competition and improve their marketing efforts. One of the most promising technologies in this field is AI, and one of the most advanced AI language models available is ChatGPT. Developed by OpenAI, ChatGPT has been trained on a vast amount […]
READ ARTICLECan a bot market better than you can? Probably not, at least not today, but AI can help you become a better, more effective marketer now. “AI Nerd” Thomas Helfrich gives us a closer look at what AI can do, the tools that are available, and how to put it into your workflow and content […]
READ ARTICLECan you outsource all of your content marketing to AI? Can Artificial Intelligence research, write, and optimize your blog posts and articles? Content Marketing Agency VP James Scherer is on the cutting edge of AI and shares what it’s capable of, and where it falls short. If you’ve been looking for ways to automate your […]
READ ARTICLEWorried that AI—Artificial Intelligence—is going to make your digital marketing job obsolete? Instead of looking at the future of AI in the digital marketing space as something that’s eventually going to replace us with robots, think of it instead as a business partner that will enhance your job and supplement your output. Artificial Intelligence can […]
READ ARTICLEHave you heard about “RankBrain”? That’s the name of Google’s AI technology, making user intent a critical piece in search results. RankBrain is constantly trying to improve the Google’s Search Engine Results Page by attempting to understand what people are actually looking for when they search and delivering on that need. Better search results pages […]
READ ARTICLEReally, AI has been around as long as computers have. But over time, AI and machine learning have been able to take over certain functions in more concise, error-proof, and productive ways than humans can. We have benefitted from this in ways that encompass Netflix being able to recommend the kind of shows we like […]
READ ARTICLE