Posts Tagged: agents of change

The New Rules of SEO – @kcseopros

Like many things in the business world, Search Engine Optimization (SEO) has changed dramatically since the early days, and continues to do so. Thanks to things like Google constantly tweaking their algorithms, marketers and content creators need to be crafty and smart with their SEO strategies.  Gone are the days of just using your keyword… Read more »

The New Rules of Public Relations for Small Business – @nikkilambtudico

If you took a poll and asked people to explain what exactly Public Relations is, you’d most likely hear “press releases” repeated time and again. But obviously there’s a lot more to it than that. PR is the business of persuasion where it is their job to convince an audience – both inside and outside… Read more »

How to Improve Your Company’s Customer Experience – @jaybaer

For smaller businesses that don’t have the power of supply chains and distribution chains to always compete for the lowest prices, the next best way to compete in the online marketing realm is to concentrate on customer experience and customer service.  And yes, there is a difference. Knowing how to utilize your customer’s reviews of… Read more »