Speakers & Agenda: 9.20.19

Agenda

Time Building Blocks
Content Marketing
What’s Next
7:30 Registration, Breakfast & Exhibitor Booths
8:30 Opening Remarks
8:45 The Most Human Company Wins
Mark Schaefer
9:40 Guiding the Customer Journey in an OmniChannel World John Jantsch Winning Tactics for E-Commerce SEO Dale Bertrand How to Generate Leads and Sales with Chatbots Carrie Gottschalk
10:25 Morning Break: Coffee, Exhibitor Booths + Book Signing w/ Mark Schaefer (at Machias Booth)
10:45 How the Instagram Algorithm Works and How to Make it Work for You Jenn Herman The Anatomy of a Perfect Podcast Launch Michael O’Neal Education is the Best Marketing: How to Get Started with Online Courses Janelle Allen
11:30 Lunch & Exhibitor Booths 10 Stunning Social Media Myths Busted with SCIENCE!  Scott Ayres
12:30 Kill Your Website: The Art of The Relaunch! Rich Brooks
1:25

Reverse Engineering Google’s Local SEO Algorithm Andrew Shotland

What Works on Pinterest in 2019 – Content, SEO, and Advertising Tips to Use Today Alisa Meredith

Ghost in the Machine Brooke Sellas

2:10 Afternoon Break: Coffee, Exhibitor Booths + Book Signing w/John Jantsch (at Machias Booth)
2:30 The Art of Using Persuasion, Psychology and Nuance Into Your Email Copy Mike Kim
Make Every Video Memorable Using the Power of Storytelling! Yury Nabokov & Cody Chiasson
Alexa Flash Briefings Jen Lehner
3:25 The Future of Online Communities
Dana Malstaff
4:10 Networking Event

** Tentative schedule. Subject to change.**

 

Speakers

 

Mark Schaefer

Mark Schaefer is a globally-recognized keynote speaker, educator, business consultant, and author. His blog {grow} is hailed as one of the top marketing blogs in the world.

Mark has worked in global sales, PR, and marketing positions for more than 30 years and provides consulting services as Executive Director of Schaefer Marketing Solutions.

He has advanced degrees in marketing and organizational development; holds seven patents; and is a faculty member of the graduate studies program at Rutgers University. For three years, Mark studied under the late Peter Drucker (a world-renowned consultant and author, hailed as the founder of modern management).

Customized for every audience, Mark’s programs specialize in marketing strategies for content marketing, digital marketing, social media, and personal branding. His clients range from successful start-ups to global brands such as Adidas, Johnson & Johnson, Dell, Pfizer, The U.S. Air Force, and the UK Government.

Mark is the author of six best-selling marketing books: KNOWN, Social Media Explained, Return on Influence, Born to Blog, The Content Code, and The Tao of Twitter – named the best-selling book on Twitter in the world. Return on Influence was named to the elite list of top academic titles of the year by the American Library Association, which declared it an “essential” and “pathfinding” book. The Content Code was named one of the top five marketing books of 2015 by INC. Magazine. Mark’s books are used as textbooks at more than 50 universities, have been translated into 12 languages, and can be found in more than 750 libraries worldwide.

He is the co-host of The Marketing Companion, one of the top 10 marketing podcasts on iTunes.

Mark is also a popular and entertaining commentator and has appeared on many national television shows and periodicals including the Wall Street Journal, Wired, The New York Times, CNN, National Public Radio, CNBC, the BBC and the CBS NEWS. He is a regular contributing columnist to The Harvard Business Review.

Topic: The Most Human Company Wins

Description: This program will change the way companies and organizations look at marketing, sales, advertising, and overall customer experience.

Based on his brilliant new book, Marketing Rebellion: The Most Human Company Wins, Mark Schaefer takes each audience on a discovery of surprising consumer realities.  Weaving research with entertaining stories, Mark shows how an entirely new mindset is needed to meaningfully connect with customers in a rebellion against marketing, advertising, and PR.

Attendees will leave with new inspiration and new information on how they can incorporate strategies such as live experiences, people and culture, and story into their marketing, sales, and customer service processes.

In this session, attendees will learn:

  • How marketing, advertising, sales, customer engagement, and customer loyalty have changed forever
  • Two thirds of your marketing is occurring without you
  • Why this rebellion is re-defining the business landscape
  • A more human-centered approach to marketing
  • How to build a brilliant business when your customers are in charge

 

Dana Malstaff

Dana Malstaff is the CEO and Founder of Boss Mom. She is a mother, author, business strategist, podcaster, blind spot reducer, and movement maker. She is the author of Boss Mom: The Ultimate Guide to Raising a Business & Nurturing Your Family Like a Pro. With over 20k students in various courses and a 30k+ strong community. With over 10 years of experience in content creation, marketing, sales, community building, and business strategy, Dana grew the Boss Mom brand into a six-figure business in less than a year. Her Boss Mom Movement is all about losing the guilt when it comes to raising babies and businesses at the same time, and believes that pursuing our passions and building our dreams while including our children in the process, is the best way to build thriving businesses and families.

Topic: The Future of Online Communities: How to Create Sustainable Engagement That Builds Loyalty and Sales

Description: Coming Soon!

 

Rich Brooks

Rich Brooks is founder and president of flyte new media, a digital agency in Portland, Maine, that’s been around for over 20 years. He is a nationally recognized speaker on entrepreneurship, digital marketing, and social media.

He founded The Agents of Change, an annual conference and weekly podcast that focuses on search, social & mobile marketing.

Rich is the author of The Lead Machine: The Small Business Guide to Digital Marketing, a popular and well-received book that helps entrepreneurs and marketers reach more of their ideal customers online.

He has appeared in Inc. Magazine, The Huffington Post, FastCompany.com, CNN.com, the Social Media Examiner, and many other news sources for stories on digital marketing.
He is also the “tech guru” on the evening news show, 207, which airs on the NBC affiliates in Maine.

Topic: Kill Your Website: The Art of The Relaunch!

Description: Coming Soon!

 

Jenn Herman

Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. She is the forefront blogger on Instagram marketing and her blog, Jenn’s Trends, has won the title of a Top 10 Social Media Blog in 2014, 2015, and 2016. Through her blog, consulting, and speaking Jenn provides tips, resources, and training for small to medium sized businesses that need to structure their social media strategies. Her business background includes Administration, Sales, Human Resources, and Marketing and she enjoys bringing all these skills together to help you grow your business. Jenn has been featured in Inc., Fox News, Yahoo Finance, CBS Radio LA, and numerous other podcasts and publications. She is the author of “Instagram for Business for Dummies”, “The Ultimate Beginner’s Guide to Instagram” and “Stop Guessing: Your Step-by-Step Guide to Creating a Social Media Strategy”. Website: www.jennstrends.com

Topic: How the Instagram Algorithm Works and How to Make it Work for You

Description: In this fast-paced session, presented by Jenn Herman, the world’s forefront blogger on Instagram marketing, you’ll learn the realities behind the Instagram algorithms – yes, there are more than one! You’ll learn how the algorithms prioritize content and Jenn will share with you the content strategies you can use to take advantage of these algorithmic criteria. From creating better photos, to writing better captions, using hashtags, and more, you’ll leave this training with actionable tools to make your Instagram account drive more results for your company.

 

John Jantsch

John Jantsch is a marketing consultant, speaker and best selling author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine The Referral Engine, and SEO for Growth. He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world.​

Topic: Guiding the Customer Journey in an OmniChannel World

Description: Let’s face it buyer’s want to buy the way they choose. It’s no longer enough to be everywhere, now you must understand a customer’s behavior and integrate your marketing channels based on guiding that behavior. OmniChannel is just a fancy way of saying you can’t just market at people you have to walk with them.

In this session, John Jantsch, best-selling author Duct Tape Marketing and The Referral Engine will introduce The Marketing Hourglass and demonstrate how any business can create marketing that meets the buyer at every stage of their journey.

Participants will learn:

  • Why no one wants what we sell
  • The biggest driver of marketing today
  • How to design the perfect customer journey
  • The role of content in each journey stage
  • Where John plans to visit while in Maine

 

Brooke Sellas

Brooke B. Sellas is the CEO & Founder of B Squared Media, an award-winning done-for-you social media management and advertising agency. In 2018, she was named a Top 25 Brand Builder & Woman Entrepreneur in New Jersey. She’s also a blossoming blogger and a purveyor of psychographics. Brooke’s marketing mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on Twitter!

Connect with Brooke on Twitter: @BrookeSellas

Topic: How To Keep The Human Element Front & Center In Your Intelligent Tools Loop

Description: Brands and businesses have become immersed in using intelligent tools – artificial intelligence, marketing automation, machine learning — to successfully scale their growth efforts.

And on the flipside, connected customers expect brands to use intelligent tools because they want the convenience and accessibility of online self-service. But … they also want access to a human agent when problems get confusing or complex.

With intelligent tool use on the rise, how do brands stay human?

Join Brooke B. Sellas, Founder & CEO of B Squared Media, for a conversation on customer experience and how your company can go above and beyond to create a highly effective customer experiences that elevate your brand and encourage customer loyalty.

Brooke will show you real-world examples of how to be high-tech while still being high-touch, and together, we’ll discover how to create ideal, personalized experiences at every touchpoint.

 

Mike Kim

Mike Kim believes marketing is about opening a relationship, not just closing a sale. This customer-centric approach approach has helped him get incredible results for influential clients like John Maxwell, StoryBrand, Suzanne Evans, Desert Financial and Catalyst Leadership. For more real-world copywriting and marketing tips, visit mikekim.com/aoc for some exclusive small business marketing resources.

Twitter: twitter.com/MikeKimTV
Instagram: instagram.com/MikeKimTV
LinkedIn: https://www.linkedin.com/in/mikekimtv/
Facebook: facebook.com/MikeKimTV

Topic: Magic Words: The Art of Using Persuasion, Psychology, and Nuance Into Your Copy

Description: At the core, the purpose of marketing is to persuade. Whether we want someone to make a purchase, join an email list, or double-tap an Instagram post, we’re all trying to persuade people to take a particular action. But how do we do this in a way that’s tasteful, compelling, and effective, especially when so much copy seems like it’s regurgitated from one ad to the next?

Mike Kim is a marketing consultant and copywriter who has marketed some of the biggest names in thought leadership including John Maxwell, Donald Miller, and Suzanne Evans. In this workshop, he’ll dive into a few principles from marketing personality-based businesses that you can use to infuse your marketing with personality, nuance, and a bit of psychology so that you can persuade in a natural yet effective way.

Alisa Meredith

Pinterest enthusiast from way back, Alisa is the Content Marketing Manager and Promoted Pins specialist at Tailwind – a Pinterest and Instagram scheduling tool. She’s also founder of Alisammeredith.com where she indulges her love of Pinterest advertising on her blog and for her clients.

Topic: What Works on Pinterest in 2019 – Content, SEO, and Advertising Tips to Use Today

Description: Pinterest – the misunderstood, under appreciated powerhouse. If falling social reach and rising ads have you looking for an alternative, you’ve come to the right place.

We’ll be jumping right in to Pinterest’s super power – traffic generation – and how you can get MORE than your share.

Pinterest marketing can be easy and fast (no monitoring comments or community building!!). In fact, together we’ll shorten those outdated Pinterest to-do lists AND set you up for business-changing results.

NOTE: While we’ll cover just a few basics, this is NOT an introduction to Pinterest. If you’re brand new to Pinterest marketing, you’ll want to read this first. But please do and join us!!!
https://blog.tailwindapp.com/how-does-pinterest-work-pinterest-101/

 

Michael-ONealMichael O’Neal

Michael O’Neal is the host of The Solopreneur Hour Podcast, which has garnered 10 million+ downloads, with it’s unique “deep dive” long-form interviews of entrepreneurs, actors and performers, athletes, comedians, and other top achievers. His coaching programs consist of helping people learn to make a business out of their hobbies and skillsets, and helping others with world-class podcast launches.  Michael travels the world as a speaker and emcee, speaking on branding, podcasting, and personal development.  A former touring professional drummer, he still plays locally in San Diego and Southern California a few times a month, has has a pretty mean racquetball backhand to boot.  

Topic: The Anatomy of a Perfect Podcast Launch

Description: Michael will share with you how a niche-based podcast can earn a six figure income if launched correctly.

 

Andrew Shotland

Andrew is CEO of LocalSEOGuide.com a leading SEO consultancy with a specialty in Multi-Location & Enterprise SEO for 10+ years. 

Andrew is editor of the Local SEO Guide blog which includes their definitive Local SEO Ranking Factors study. He has been a regular contributor to SearchEngineLand and co-founder of BayAreaSearch.org, the association of Bay Area search marketing professionals. 

Andrew has over 20 years of experience in the Internet.  He was a founding member of NBC’s Internet group and former GM of NBC.com. He helped start Insider Pages, a pioneering local-social search engine, which was acquired by CitySearch in 2006. 

Topic: Reverse Engineering Google’s Local SEO Algorithm

Description: Andrew will go through how Google’s Local SERPs are evolving, his experience with solving Local SEO problems for big and small companies, the results of Local SEO Guide’s latest Local SEO Ranking Factors study and will provide actionable tips for getting more Google traffic.

 

Carrie Gottschalk

Carrie is a highly recognized influencer within the social media industry and has been at the forefront of the social media revolution for 10 years, paid social media for 5 years, and has managed over 12 million dollars in ad-spend — working with large clients Shari’s Berries, Wyndham Hotels, and TEDxMileHigh. With her extensive experience in domestic and international markets she’s known as a skilled social media strategist, advertiser and has also gained a strong understanding of digital performance metrics with a good portion of her experience in eCommerce, Direct Response, and Performance Marketing.

Topic: How to Generate Leads and Sales with Chatbots

Description:  Messenger Marketing and Chatbots are changing the way we converse and interact with users online. Conversions metrics are smashing traditional email with open rates in the 85%+ click-through rates in the 30%+ and cost per subscriber (and email lead) below a dollar! Learn how to use messenger marketing for events, for your business, or in any use case with this easy contest setup. We’ll go over some of the bot basics, terminology and best practices, and Carrie will give you her exact flow that has generated over 20,000 leads for multiple business types. 

 

Dale Bertrand

Dale Bertrand has been an online customer acquisition consultant to Fortune 500 companies and venture-backed startups around the world for two decades. His clients include global brands such as Citizen Watch, Makerbot, Raymond Weil and Bulova. He applies his graduate school work in artificial intelligence to search engine marketing. Dale started his career building high-performance computing systems for the National Security Agency. Now, Dale is a specialist in search engine marketing, content marketing and web analytics. Dale speaks at industry conferences and leads corporate training events. He has trained marketing professionals from TripAdvisor, Microsoft, HubSpot, Digitas and Proctor & Gamble. Dale has BS and MS degrees in Engineering from Brown University.

Topic: Winning Tactics for E-commerce SEO: Strategies to Steal Rankings from Competitors

Description: Most online shoppers begin their product research with a search engine. However, e-commerce SEO is difficult because of strong competition in most product categories. This session will focus on specific tactics to improve your site’s rankings, rank for more keywords and grow organic traffic. We will cover best practices and the tools we use to rank global brands. We will dive into keyword expansion techniques for product pages, link building for e-commerce, developing content that ranks, holiday season SEO and growing search engine authority with trust signals — everything you need to master to grow organic sales.

 

Jen Lehner

Jen is a digital marketing strategist, podcaster, online course creator and founder of the Front Row mastermind, which was recently featured in Fast Company as “One of the top 12 Facebook Groups to Join Before Quitting Your Day Job.” Jen is also adjunct professor of digital marketing at Cleveland State University, and author of the new book, “How to Create and Alexa Flash Briefing”.

Topic: How to Grow a Huge, Targeted Audience with Amazon Alexa Flash Briefings

Description: Coming Soon!

 

Janelle Allen

Janelle Allen is a Learning Designer and serial entrepreneur who believes that every company is in the education business. For the past ten years, she’s worked with corporations such as Pearson Education, Potbelly Sandwich Works, Starbucks, Apple, and the Centers for Disease Control to create training programs using principles of adult learning and design. In 2016, she pivoted her mission to help small business owners create and sell online courses that change lives. She currently resides in the great city of Chicago, where she loves to DJ and cycle.

Topic: Education is the Best Marketing: How to Get Started with Online Courses

Description: You’re in the education business whether you know it or not. Luckily, education is the best marketing. Instead of spinning your wheels trying to do ALL of the latest marketing tactics, what if you focused on leaving a lasting impression through teaching? In this presentation, you’ll learn whether online courses are a good fit for your business, plus the steps to get started.

 

Yury Nabokov

Yury Nabokov, Omnichannel Experience Manager and Marketing Strategist, Machias Savings Bank

Yury Nabokov is a transformative leader in the business of creating emotional, personal and engaging experiences. He brings a wide range of insights extracted from his previous work in academia, healthcare, and entertainment.

Yury works full time at Machias Savings Bank as the Omnichannel Experience Manager and Marketing Strategist. He is also a member of the Maine Public Relations Council Board of Directors and a frequent contributor on topics of UX, gamification, change management and innovation.

In 2017, for his contributions to the digital initiatives of Machias Savings Bank, Yury was named “Emerging Leader” by the Bank Administration Institute. A year later he was presented with the “Rising Star” award from New England Financial Marketing Association. Yury holds two undergraduate and two graduate degrees with the recent additions of executive leadership degrees from The Wharton School and Rutgers University.

Cody Chiasson

Cody ‘Video-Guy” Chiasson is the Content Creation & Strategy Manager at Machias Savings Bank. A professionally trained videographer and skilled marketer, Cody was recognized for his content marketing efforts by the New England Financial Marketing Association for one of the best Social Media campaigns for a financial institution in 2018. He also produces content for a variety of companies including: Fast Forward Maine, Maine Children’s Cancer Program, Wicked Motor Network and other businesses throughout the state. Be sure to connect with him on Instagram or LinkedIn if you like to nerd out on all things content marketing!

Topic: Make Every Video Memorable Using the Power of Storytelling!

Description: Not every item in your social media and digital marketing toolkit can resonate with your audience as much as a well-crafted video with great story. Telling stories with video increases engagement, triggers social sharing and gives people a reason to talk about you as well as the subject of your video online and offline.

During this dynamic session you will learn about modern video production practices and tested storytelling principles. Cody and Yury will share their insights about the “nuts and bolts” of how to create videos for posting on social media and other digital platforms using your mobile devices and other affordable video equipment and editing programs.

Through case studies and content experimentations Cody and Yury will share their most valuable insights about the following:

  • Video production methods.
  • How to attract new customers and grow your audience by sharing customer success stories using video.
  • What tools and software to use if you have a shoestring budget.
  • Which social platforms and media channels to use for distributing your content
  • How to measure ROI of your video storytelling initiative

 

Scott Ayres

Scott Ayres is the current Content Scientist for the Social Media Lab powered by Agorapulse who conducts extensive tests and research to help social media managers and business owners get the most out of their posts; busting myths along the way.

Scott is the co-author of “Facebook All-in-one for Dummies” and Podcast co-host for Social Media Lab and Social Media Lab LIVE show. He has written over 2000 blog posts on social media topics and has written for 3 blogs to make Social Media Examiner’s “Top Social Media Blogs” list. 

Scott has been a valued team member of Agorapulse since 2017 but he’s been an expert in social media for 9 years. Before Agorapulse he was the head of content, support, and training at Post Planner where his influence grew their blog to landing the top 10 Social Media Blog list.

Scott loves busting myths about social media marketing, even if that means going against what he was taught in the past or is still being taught by “gurus” today. Unlike many social media “experts” Scott brings a real-world approach and perspective that business owners can relate to. 

Topic: 10 Stunning Social Media Marketing Myths Busted with SCIENCE!

Description: Learn how the Social Media Lab team at Agorapulse has tackled some of the most popular myths in social media, and busted them wide open. You’ll walk away from this session with eyes opened and actionable tactics in hand.