The 6th annual Agents of Change Digital Marketing Conference is in the books! We covered everything from Facebook Ads to custom service; Instagram Stories to Twitter Chats; podcasting to Pinterest and everything in between.
If you purchased a Virtual Pass or Physical Ticket, keep your eyes peeled for an email from us with access to all the on-demand videos.
In the meantime, be sure to check out our latest episodes of the Agents of Change Podcast!
9.14.17 Pre-Conference Agenda
|8:00||Registration, Coffee, Light Refreshments
|8:30||Google Analytics Workshop & Masterclass Andy Crestodina||How to Strategically and Creatively use Instagram Stories to Drive Traffic to Your Business Sue B. Zimmerman
|10:00||Break: Coffee & Light Refreshments
|10:30||LinkedIn “meh” to LinkedIn “YEAH!”: 5 Proven Strategies to Build Leads and Convert Clients on LinkedIn Viveka von Rosen
||How to Create Winning Visual Content for Your Blog and Social Media Peg Fitzpatrick
|Time||Breakout 1||Breakout 2||Breakout 3|
|7:30||Registration, Breakfast & Exhibitor Booths|
|8:45||Hug Your Haters: How to Embrace Complaints and Keep Your Customers
|9:40||How to Use Instagram Stories for Your Business Sue B. Zimmerman||The Dirty Secrets of Podcasting Nobody Tells You Jodi Flynn||Advanced Content Marketing and SEO Andy Crestodina|
|10:25||Morning Break: Coffee & Exhibitor Booths|
|10:45||How to Use Pinterest as a Marketing Tool to Promote Your Business Peg Fitzpatrick||Killing it with FB Ads is 73% in the Set Up Amanda O’Brien||How to Use Digital Marketing to Build Relationship & Trust Jillian Vorce|
|11:30||Lunch & Exhibitor Booths
|12:30||Bare Essentials Rich Brooks|
Building Your Influence with Twitter Chats Madalyn Sklar
Spies Like Us – Using Your Competitor’s Info To Beat Them In Google Jason McGovern
Email Marketing is Not the Message (it’s an ad for the message) Matthew Montoya
|2:10||Afternoon Break: Coffee & Exhibitor Booths|
|2:30||Rewire your PPC Brain Adam Barker
||Driving Visibility, Credibility and Business ROI with LinkedIn Publisher Viveka von Rosen||15 Habits of Successful Small Business Marketers Lou Zambello|
|3:25||How to Shapeshift into Your Ideal Life Gini Dietrich|
Join us at Old Port Tavern’s Billiard Room starting at 5:30 for the AOC After Party!
** Tentative schedule. Subject to change.**
Digital marketing and online customer service are broken, and Jay Baer brings the repair kit.
Jay has created five multi-million dollar companies, and is the most retweeted person in the world among digital marketers.
He is the President of Convince & Convert, a consulting firm that helps the world’s most iconic brands like The United Nations, Nike, 3M, and Oracle use technology to win new customers, and keep the customers they’ve already earned.
A New York Times best-selling author of five books, Jay is the host of the Social Pros podcast, part of his Convince & Convert podcasting network.
He’s also an avid tequila collector, and a certified barbecue judge
Topic: Hug Your Haters: How to Embrace Complaints and Keep Your Customers
Description: If it feels like there are more complaints than ever, and that you’re spending more time and money dealing with negativity and backlash, you’re right. But the rise of customer complaints is actually an enormous opportunity.
In this eye-opening presentation, Jay reveals brand-new, proprietary research into the Science of Complaints – why and where your customers complain, and how to turn customer service into a marketing advantage.
Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co- author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.
Topic: How to Shapeshift into Your Ideal Life
Description: In a world that’s constantly changing, we are all trying to figure out how to best manage the nature of the unexpected, but what if the unexpected were not the problem? What if we could manage change outside of our control and be comfortable with it? Thrive on it? Focus on where our lives could be, instead of where they are or have been? Join entrepreneur and author, Gini Dietrich, as she helps you imagine your future and learn to enjoy the constant change life throws at us.
In this session, you’ll learn:
How to imagine your future—and create a plan to achieve it.
How to create an options-based routine.
How to be agile.
How to embrace your change.
He is a nationally recognized speaker on entrepreneurship, internet marketing and social media. He is the “tech guru” on WCSH Channel 6’s evening news show, 207, and teaches web marketing and social media courses for entrepreneurs at the University of Southern Maine’s Center for Continuing Education.
Topic: The BARE Essentials of Digital Marketing
Description: Coming Soon!
Sue B is an insightful social media educator, energetic speaker, and in-demand business coach. Her blog is ranked as one of the top 10 social media blogs in 2017 by Social Media Examiner. She’s also one of the most popular CreativeLive instructors and has been named by Huffington Post – Top 50 Must-Follow Women Entrepreneurs in 2017.
Whether she’s taking the stage at an industry conference, like Social Media Marketing World, or working one-on-one with her clients, Sue B. is driven to help business owners leverage the power of Instagram to meet (and exceed) their business goals. As a life-long entrepreneur, Sue B. has over 30 years of business experience. With her extensive knowledge of social media, it’s Sue B.’s mission to teach, mentor, and empower others.
Topic: How to use Instagram Stories for Your Business
Description: Instagram’s biggest update in the last year, Instagram Stories, can be a wildly powerful tool for marketing however doesn’t match the platform’s reputation for being intuitive. Learn how to get started with one of the hottest new social media features, Instagram Stories, with Sue B. Zimmerman.
Madalyn Sklar is the host of the #TwitterSmarter Twitter chat and podcast, and a weekly #SocialROI chat. She blogs, creates, speaks, and teaches courses at madalynsklar.com. A business coach, consultant, and Twitter marketing expert, Madalyn is a real force to be reckoned with. She’s known for being the #1 social media influencer in Houston, a city of more than 2 million. She’s been founding communities since 1996.
Topic: Building Your Influence with Twitter Chats
Description: With 328 million active users on Twitter, you have the opportunity to connect and engage with like-minded people in your industry or niche through Twitter chats. In this presentation you’ll learn how chats are a great way to get seen as an influencer and boost your brand awareness. You can share your expertise, grow your visibility and build your audience. You’ll learn helpful do’s and don’ts, tips on gaining visibility, which platforms and apps to use, and how you can start your own chat.
Jodi Flynn is the Founder of Women Taking the Lead, a podcast and community of ambitious entrepreneurial women who want to go BIG. She works with women who are already successful but have not yet achieved the level of success they want to achieve. Jodi helps her clients set priorities, get organized, in action and overcoming obstacles so they can achieve their biggest goals with ease. She became an Amazon bestselling author with the release of her book, Accomplished: How to Go from Dreaming to doing.
Topic: The Dirty Secrets of Podcasting Nobody Tells You
Description: What prevents most podcasters from achieving success with their podcast can be summed up with two expressions no one likes to talk about: failure to launch and podfading. In your day-to-day life you’ve probably met more people wanting to launch a podcast than those who already have one up and running. And how many podcasts are you subscribed to on your phone that no longer release episodes?
Podcasting is not for the faint of heart and it takes courage, strategy and resilience to launch and then stay in the game over the long haul. However, the rewards of providing consistent content to a growing audience are countless and go far beyond revenue streams, notoriety, and credibility within your community or industry.
In this session you will get the strategies and mindset to find more ease in the production of your podcast and build resilience against any forces that get in your way so you are having fun and feeling fulfilled on your way to podcast glory.
Andy Crestodina is a co-founder and the Strategic Director of Orbit Media, an award-winning 38-person web design company in Chicago.
Over the past 16 years, Andy has provided web strategy and advice to more than a thousand businesses. As a top-rated speaker at national conferences and as a writer for many of the biggest blogs, Andy has dedicated himself to teaching marketing.
Andy has written hundreds of articles, many of which have been published on the top marketing blogs and media websites. Favorite topics include content strategy, search engine optimization, social media and Analytics.
- Top 10 Online Marketing Experts to Watch in 2015, Forbes
- Top 50 Marketing Influencer in 2016, Entrepreneur Magazine
- Top 10 Social Media Influencers to Watch, Social Media Explorer 2017
- Top 50 Content Marketing Influencers to Follow, Outbrain 2017
- Top 50 Social Media Influencers, Top Rank Blog 2017
He is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.
Topic: Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less Time through Delegation and Repurposing
Description: You’ve been at this content thing for a while and you’re busier than ever. But your traffic is stuck at the same levels. You’re working more for the same results you got last year.
It’s time to adapt. To go beyond the basics. To take a more advanced approach to your content. We’re going to teach you to get more traffic in less time.
- Turn your day-to-day email communication into high ranking articles
- Delegate using tools, outsourcing and virtual assistants
- Collaborate with your sales prospects and referral partners
- Get your older content to rank like champions
- Find the pages on your site that are already ready to rank
This presentation is really for marketers with 5+ years of content marketing experience. But beginners will get value too. If you know where you’re going, you’ll get there faster.
Peg Fitzpatrick is the co-author of best-selling book The Art of Social Media: Power Tips for Power Users which she co-authored with Guy Kawasaki. Peg is best known for her brand management, social media marketing strategy, and visual marketing.
She has spearheaded successful social-media campaigns for Motorola, Audi, Google, and Virgin as well as having been a brand ambassador for Kimpton Hotels, McDonald’s, and Adobe Spark.
She’s spoken at SXSW, INBOUND, Social Media Marketing World, BlogHer, and many other industry conferences. Her blog was selected as a top social media blog by Social Media Examiner in 2016 and 2017. Peg was listed as the most influential Instagram Influencer by Onalytica and a Top Marketer of 2017 by Brand24.
Topic: How to Use Pinterest as a Marketing Tool to Promote Your Business
Description: A practical session to help you market your business with Pinterest. Filled with actionable tips, this session will help you create a social media strategy focused on reaching your current and future customers.
Join powerhouse social media strategist and co-author of the best-selling book “The Art of Social Media: Power Tips for Powers Users” Peg Fitzpatrick, as she teaches:
• Why you should use Pinterest and how it’s different than social media
• How to create a Pinterest marketing strategy
• Why you should have Pinterest for Business
• Retarget existing customers
• Use the Pinterest Tag
• How to schedule your pins and repins
• Analytics for measuring your success
Come learn to build your brand awareness and get more traffic to your website from Pinterest!
Amanda has been working in marketing for over 12 years. She caught the digital marketing bug in 2006 and has been helping businesses use the internet to market themselves since then. She has been the host and organizer of Social Media Breakfast Maine since 2009. She is also one of the co-founders of eighteen twenty wines.
Topic: Killing it with Facebook Ads is 73% in the Set Up
Description: In this session, learn how setting up your Facebook Ads is the most important part of making sure they are successful. Instead of looking back and trying to make sense of how your ads or boosted posts went, let’s walk through together your plan, metrics, funnels, and how to specifically measure their success for your business. You will leave with a better understanding of what you are going to measure, how to get buy-in from your team, how to determine a budget, and templates for you to bring back to your business to work off when building your next Facebook Ad campaign. effectiveness.
Viveka von Rosen founded one of the first LinkedIn training companies, Linked into Business in 2006 and in 2017 cofounded Vengreso, the largest full spectrum digital social selling provider in the world.
Known internationally as the “LinkedIn Expert”, she is author of the best-selling “LinkedIn Marketing: An Hour a Day” and “LinkedIn: 101 Ways to Rock Your Personal Brand!”
As a contributing “expert” to LinkedIn’s official Sales and Marketing blogs and their “Sophisticated Marketer’s” Guides, she is often called on to contribute to publications like Fast Company, Forbes, Money, Entrepreneur, The Social Media Examiner, etc.
Viveka takes the LinkedIn experience she has perfected over the past 10+ years and transforms it into engaging and informational training (having provided over 100K+ people) with the tools and strategies they need to succeed on LinkedIn.
Topic: Driving Visibility, Credibility and Business ROI with LinkedIn Publisher
Description: Content marketing can create immediate impact, interest and excitement on LinkedIn that drives short-term reach and engagement; it can also establish enduring authority and influence that will keep drawing relevant people you’re your business and content over a longer period of time. My session gives you the blueprint you need for Content Marketing success with LinkedIn. By the end of my session you will walk away with:
- A better understanding of the relationship between your current marketing and LinkedIn Publisher
- Strategies to create more and better content without creating more work for yourself
- A blueprint to amplify your content marketing presence with Publisher
- The ability to drive more traffic and business to your own media platforms: blog, podcast, website and video channels
For almost two decades, Jillian Vorce has been helping professionals make connections to attain their business goals. An expert at networking and relationship development she has the ability to open doors and create opportunity. Jillian’s trustworthiness and highly positive energy has inspired senior level executives and business owners across the nation. Her previous work includes her first book, 20/20 Mind Sight: Refocus, Reignite and Reinvent Your LIfe From The Inside Out, The TEDx Talk: The Lens Of Connectivity, and the ebook: 9 Steps To Increase Your Professional Network.
Topic: How to Use Digital Marketing to Build Relationships & Trust
Description: Tactics matter, but relationships built on trust can transcend. In this workshop we will identify specific opportunities to use digital marketing strategies to directly build trust with business prospects, clients and referral sources. As relationships grow stronger contracts can expand, compliance can improve and referrals are generated.
Jason is an Associate Director of SEO at Performics/SMG, one of the world’s largest media networks. For over 12 years he has helped brands win in search – including Novartis, Kraft/Heinz, MetLife, Forex, and P&G – by combining his expertise, marketing savvy, and technical skills. A hands-on team leader, Jason’s current focus is data-driven SEO, process optimization, and training. Jason lives in Scarborough Maine with his family and when not ranking websites enjoys cooking, obstacle racing, and golfing.
Topic: Spies Like Us – Using Your Competitor’s Info To Beat Them On Google
Description: Ever wish you could see inside your competitor’s SEO campaign? In this session Jason McGovern pulls back the curtain, showing the tools, tips, and tactics you can use to decode your competitors’ search strategy and use those insights to drive results. At the end of this session you’ll be able to:
- Track your competitors in Google and see why they’re ranking
- Find new keyword opportunities
- Discover top-performing content and beat it
- Save time and money getting links to your site
Matthew Montoya, Partner Enablement and Training Manager, Constant Contact, has crisscrossed the country over the last six years to 46 states, helping, in person, over 9,000 small business to better understand how email marketing can effect growth and what design means to a SMB bottom line. In his 16 years in marketing he’s worked on nearly every kind of marketing vehicle around, from print, broadcast, social, web and now email marketing, he’s seen and had a role in it all. His extensive background has helped these thousands of small businesses rethink their email marketing strategy to meet the demands of today’s subscriber’s expectations.
Topic: Email Marketing is Not the Message (it’s an ad for the message)
Description: If you’ve not thought about your email marketing strategy in a while, now is the time. An email marketing list has tremendous potential value, value that won’t likely be tapped by doing the same old thing. Due to shorter and shorter attention spans driven by digital devices, it’s imperative to rethink how that message is being delivered and consumed.
Founder of Spectacle Marketing, Adam is an SEM expert with a focus on helping B2B companies. He’s sat client-side as an in-house marketer nearly his entire career for a variety companies in the Boston area, including some of the fastest growing: SmartBear, Continuum Managed Services, Tracelink and WorldStrides. He fully understands what it feels like to be that marketer on an SMB’s small team with a number on their head. He helps clients big and small, managing budgets of $500/mo all the way up to $50,000/mo.
Having a passion for PPC has dovetailed nicely into the launching of his own agency, Spectacle Marketing, where he considers himself the “anti-agency.” He helps clients set up PPC the way he would if he worked there; learning their product, aligning to their business KPIs, communicating to management, and setting up closed loop reporting in their CRM.
His 12+ years in digital marketing also includes SEO management, content strategy, marketing automation and CRM management.
Adam has trained dozens of in-house marketing teams to run their own PPC campaigns. He looks forward to spreading his holistic view of PPC management and helping more and more marketers harness the power of SEM.
Topic: Rewire Your PPC Brain: Core Principles to Building PPC Campaigns Which Drive Sales Pipeline
Description: Is SEM underperforming for your company, or have you been too timid to launch? Attend this session….
My best practices have been curated from years of hearing agencies drone on and on about “vanity metrics” when I had bigger fish to fry, driving actual sales pipeline.
I’ll take you through, soup-to-nuts, the core principles I follow to build predictable PPC campaigns. (I’ll be sure to include my best facepalm moments so you can glide past them with grace, as well.)
I have you “Advanced PPCers,” covered as well. There’s a boatload of useful data in your AdWords account of great value to your company (and not just for the marketing team), just waiting to be used. We’ll discuss where it lives, how to pull it and how to use it. You’ll walk away knowing how to use your account to create a “breeding ground” for message testing on an ongoing basis.
Soon you’ll be rising through the ranks of PPC like Jon Snow ascending from Night’s Watch to King of the North, as Winter is coming.
See you soon!
Lou has over three decades of experience in successfully growing and transforming a range of businesses; from start-ups to billion-dollar enterprises, either as an operating executive, a board member, or a consultant. His expertise includes executive management and senior level experience in corporate restructuring, strategic planning, marketing, product development, multichannel media strategies, creative, operations, and process re-engineering. Lou is also a professional fly-fishing guide, established author and columnist. He earned a double major in Psychology and Economics from Cornell University, and holds an MBA from Harvard Business School.
Topic: 15 Habits of Successful Small Business Marketers
Description: It has never been more difficult to be a marketer for a small or medium size business. There are more digital and traditional marketing options than ever and not enough time or resources. How does one keep up with the changing technology and know how to prioritize what practices will have the largest impact. This presentation outlines the best practices of successful small-business marketers.