Full Agenda Coming Soon!
AOC Conference | Thursday, 9.20.2018
7:30am: Doors Open
8:30am: Conference Starts
4:00pm: Closing Networking party
Joel Comm is New York Times bestselling author, blockchain enthusiast, professional keynote speaker, social media marketing strategist, live video expert, technologist, brand influencer, futurist and eternal 12-year old. With over two decades of experience harnessing the power of the web, publishing, social media and mobile applications to expand reach and engage in active relationship marketing, Joel is a sought-after public speaker who leaves his audiences inspired, entertained, and armed with strategic tools to create highly effective new media campaigns. His latest project is as co-host of The Bad Crypto Podcast, a top cryptocurrency show making the future of digital payments easy to understand.
Topic: The Live Video Revolution
Description: New York Times Best-selling author Joel Comm believes live video is the most significant leap in social media since the invention of the smart phone. In this talk you’ll discover why smart businesses and brands are adopting live video to create massive engagement and generate sales.
Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. She is the forefront blogger on Instagram marketing and her blog, Jenn’s Trends, has won the title of a Top 10 Social Media Blog in 2014, 2015, and 2016. Through her blog, consulting, and speaking Jenn provides tips, resources, and training for small to medium sized businesses that need to structure their social media strategies. Her business background includes Administration, Sales, Human Resources, and Marketing and she enjoys bringing all these skills together to help you grow your business. Jenn has been featured in Inc., Fox News, Yahoo Finance, CBS Radio LA, and numerous other podcasts and publications. She is the author of “Instagram for Business for Dummies”, “The Ultimate Beginner’s Guide to Instagram” and “Stop Guessing: Your Step-by-Step Guide to Creating a Social Media Strategy”. Website: www.jennstrends.com
Topic: Instagram Marketing Foundations for Growth, Leads, and Conversions
Description: In this session with Jenn Herman, you’ll learn all the core foundations of Instagram marketing to ensure your account is best aligned for tangible results. You’ll walk away from this session, led by the world’s forefront blogger on Instagram marketing, with actionable tips and tactics that you can implement right away:
- Setting up a business profile that drives leads
- Creating quality content that appeals to your audience
- Writing effective captions and calls-to-action that produce measurable results
- Exploring hashtag strategies to build your brand on Instagram
Jennifer Priest is a social media strategist, speaker, influencer, and Crafts & DIY expert. With over 15 years of experience in social media marketing, email marketing, and content marketing, Jennifer has been named a 2016 Top Latina Blogger to Watch by NBCNews and is a top featured content creator for the largest influencer marketing firm in the US. Her work has been featured in major publications and online by the likes of Apartment Therapy and MSNBC. Jennifer’s digital marketing consulting firm, Smart Creative Social, has a prestigious client list across multiple creative industries, connecting influencers with brands, offering online and in-person training, and guiding clients in developing a solid social media strategy for their businesses. Jennifer brings a deep real-world understanding of how social media works as well as an appreciation for the challenges of solopreneurship, making her a sought-after speaker in both the handmade and blogging communities. Jennifer lives in Southern California with a multi-cultural family plus a clan of cats and two dogs.
Topic: Pinterest Mindset for the Future
Description: Discover new ways to think about your content and strategy on Pinterest to help your business more easily adapt to platform changes, algorithm updates, and more. You’ll walk away with actionable tips to move forward with a new Pinterest strategy today.
He is a nationally recognized speaker on entrepreneurship, internet marketing and social media. He is the “tech guru” on WCSH Channel 6’s evening news show, 207, and teaches web marketing and social media courses for entrepreneurs at the University of Southern Maine’s Center for Continuing Education.
Topic: Coming Soon!
Description: Coming Soon!
Kate Paine helps executives and entrepreneurs stand out online so they become a recognized authority in their marketplace or industry, and a respected asset to their company and clients.
She uses her journalism, PR and marketing background to tease out her clients’ compelling story to position them as an industry visionary or influencer both online and off. Identifying an individual’s “slice-of-life” story makes her expertise uncommon in the world of online personal promotion and social selling. She’s an expert on using LinkedIn as a powerful personal branding tool, speaks at national marketing conferences, and teaches LinkedIn for corporate sales training.
She’s also a volunteer traveling faculty member – teaching how to leverage LinkedIn – for The Honor Foundation(.org) in Virginia Beach. THF is a nonprofit, which provides an intense career development program for Navy SEALs and individuals in the Special Forces community who are transitioning from their active duty military service and into a civilian career.
Topic: Make Your Mark on LinkedIn: How Your Personal Story Sets You Apart from the Competition
Description: Your personal brand IS your reputation, and there’s no better online platform to showcase your brand than on LinkedIn. You want to be recognized for who you are and not just what you do. (We are way more than our job titles, after all.) Becoming known and trusted on LinkedIn as the influencer and expert you are raises your profile; both literally and figuratively. You’ll learn to identify a nugget of your personal story and how to weave it together with your professional story, which will completely set you apart from your competition. We’ll look at the SEO benefits to this strategy as well. You’ll leave this strategic work session with a much more creative and solid way to position yourself on LinkedIn than most people ever consider.
Shannon Jones studied business in Connecticut and moved to Massachusetts in 2003. Having experience with both Fortune 500 Companies as well as smaller organizations, she he is recognized as an influential leader with strong strategic vision and a 360 perspective. Her entrepreneurial spirit paired with retail and e-commerce experience helps brands come to life in the digital marketplace.
Topic: Become an Amazon Merchant
Description: How to become an Amazon Merchant, understand seller options and navigate seller central.
Josh Stanton is the co-founder of Screw The Nine To Five—him and his wife, Jill’s slice of the internet where they help entrepreneurs build more attention to their brands, make more money in their business and get more out of their life through simple strategies, how to’s and behind-the-scenes glimpses into the realities of building a business online.
He’s got a serious love for travel, an unhealthy obsession with pugs and has been known to indulge in a rugby binge-watching session or two.
Topic: How To Use The Power Of Facebook Groups To Impact More People & Grow Your Business
Description: I’ll be breaking down 4 necessary components every Facebook Group needs to be a success:
Setup: How to start your Facebook Group the right way
- What type of group you should be starting
- How to make sure you don’t attract spammers
- How to make it clear to members that this group is for building YOUR business
Grow: How to get more group members without paying for ads
- How to use your website to grow your group
- How to use existing social media presence to get more members
- How to use other people’s platforms to grow your group
- How to effectively engage your members in as little as 30 minutes a day
- How to create a month’s worth of group content in less than a day
- How to find out if people are clicking links in your Facebook Group
- How to move people from a free group member to a long term client without them even knowing that you’re selling them anything
Nancy Harhut is passionate about the impact of behavioral science on marketing. An Online Marketing Institute Top 40 Digital Strategist, Social Top 50 email marketing leader, and the winner of numerous International ECHO awards for marketing effectiveness, she has creative directed integrated campaigns for clients such as AT&T, IBM, GM Card, Dell, Nationwide, Bank of America, Sheraton, UnitedHealthcare, American Express, and more.
The Chief Creative Officer of HBT Marketing, Harhut is known for her interesting and actionable insights that focus on applying behavioral science to marketing. A sought-after, top-ranked speaker, she’s wowed audiences in Moscow, Stockholm, Sao Paulo and all over the US — including attendees at SXSW. Follow her on twitter at @nharhut for topical insights, or email her.
Topic: How to Increase Recall, Response and Revenue with Neuromarketing
Description: New research by neuroscientists reveals people don’t “make” decisions. Often, they just default to reflexive responses without even thinking! That means perfectly good ads, emails, mailings, etc. can still fail. Because people don’t make logical choices.
However, if marketers strategically factor in the decision defaults people rely on, we increase our success. When our creative leverages the hardwired behaviors of customers and prospects, it can automatically increase the recall of our marketing messages, the response to them, and the revenue that results from them.
Discover how to apply the latest brain science findings from here and abroad to your marketing communications. Find out how to use the surprisingly powerful Von Restorff Effect, Availability Bias, Single Choice Aversion and more to trigger the behaviors you seek. See numerous examples from a variety of verticals. And leave this session ready to make your institution’s recall, response and ROI rates soar!
Bio Coming Soon!
Topic: Coming Soon!
Description: Coming Soon!
Dorien Morin-van Dam is the owner of More In Media, located in sunny Myrtle Beach, South Carolina. She helps local small businesses with their social media strategy, planning, and execution. She is a regularly featured expert on CBS where she shares social media strategies and tips for businesses. Dorien is an international speaker and social media trainer and you’ll recognize her online and on-stage by her signature orange glasses, a nod to her Dutch heritage.
Topic: How to Market Your Local Business Without an Ad Budget
Description: ‘You have to pay to play!’ Local small business owners tend to hear this proclamation, and believe it; many shy away from social media marketing because they accept this statement to be true.
Is paying for advertising really the only way to have social media marketing success in 2018? It is not! Strategy, patience and some elbow grease are the backbones of any organic social media marketing campaign.
- which social media platforms work together for best local results
- why quality trumps quantity with regards to content
- how one tactic can boost your Facebook reach significantly without paying for ads
- which offline marketing tactics will enhance your social media efforts
- where to look for marketing collaborators