Speakers & Agenda

Agenda

Time Breakout 1 Breakout 2 Breakout 3
7:30 Registration, Breakfast & Exhibitor Booths
8:30 Opening Remarks
8:45 Hug Your Haters: How to Embrace Complaints and Keep Your Customers
Jay Baer
9:40 How to Use Instagram Stories for Your Business Sue B. Zimmerman The Dirty Secrets of Podcasting Nobody Tells You Jodi Flynn Advanced Content Marketing and SEO Andy Crestodina
10:20 Morning Break: Coffee & Exhibitor Booths
10:40 How to Use Pinterest as a Marketing Tool to Promote Your Business Peg Fitzpatrick FB Ads Amanda O’Brien How to Use Digital Media to Build Relationship & Trust Jillian Vorce
11:20 Lunch & Exhibitor Booths
12:20 Title Coming Soon Roderick Russell
12:50 Bare Essentials Rich Brooks
1:40

Building Your Influence with Twitter Chats Madalyn Sklar

SEO & Competitive Analysis Jason McGovern Email Marketing Coming Soon
2:20 Afternoon Break: Coffee & Exhibitor Booths
2:40 PPC Adam Barker
Driving Visibility, Credibility and Business ROI with LinkedIn Publisher Viveka von Rosen TBD Coming Soon
3:30 Topic: Coming Soon! Gini Dietrich
4:10 Networking Event

Join us at Old Port Tavern’s Billiard Room starting at 5:30 for the AOC After Party!

** Tentative schedule. Subject to change.**

Speakers

Jay Baer

Digital marketing and online customer service are broken, and Jay Baer brings the repair kit.

Jay has created five multi-million dollar companies, and is the most retweeted person in the world among digital marketers.

He is the President of  Convince & Convert, a consulting firm that helps the world’s most iconic brands like The United Nations, Nike, 3M, and Oracle use technology to win new customers, and keep the customers they’ve already earned.

A New York Times best-selling author of five books, Jay is the host of the Social Pros podcast, part of his Convince & Convert podcasting network.

He’s also an avid tequila collector, and a certified barbecue judge

Topic: Hug Your Haters: How to Embrace Complaints and Keep Your Customers

Description: 
If it feels like there are more complaints than ever, and that you’re spending more time and money dealing with negativity and backlash, you’re right. But the rise of customer complaints is actually an enormous opportunity.

In this eye-opening presentation, Jay reveals brand-new, proprietary research into the Science of Complaints – why and where your customers complain, and how to turn customer service into a marketing advantage.

Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co- author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

Topic: Coming Soon!

Description: Coming Soon!

 

Rich Brooks

Rich Brooks is founder and president of flyte new media, a web design and Internet marketing firm in Portland, Maine. His monthly flyte log email newsletter and web marketing blog cover topics such as search engine optimization, blogging, social media, email marketing, and building websites that sell. He is currently an Expert Blogger at FastCompany.com and a regular contributor at SocialMediaExaminer.com.

He is a nationally recognized speaker on entrepreneurship, internet marketing and social media. He is the “tech guru” on WCSH Channel 6’s evening news show, 207, and teaches web marketing and social media courses for entrepreneurs at the University of Southern Maine’s Center for Continuing Education.

Topic: Coming Soon!

Description: Coming Soon!

 

Roderick Russell

Roderick Russell is a professional sword swallower, stage hypnotist, speaker and adventurer, renowned for his exploration of what he calls “the fringe of human experience.” Dedicated to uncovering what makes us all extraordinary, he provides unique entertainment and unusual insights into human potential. He is the author and host of Remarkably Human Radio: The Art & Science of Being Remarkable. His exploits have been featured on the Discovery Channel, the Travel Channel, Ripley’s Believe It Or Not and the Guinness Book of World Records.

Topic: Coming Soon!

Description: Coming Soon!

 

Sue B. Zimmerman

Sue B is an insightful social media educator, energetic speaker, and in-demand business coach. Her blog is ranked as one of the top 10 social media blogs in 2017 by Social Media Examiner. She’s also one of the most popular CreativeLive instructors and has been named by Huffington Post – Top 50 Must-Follow  Women Entrepreneurs in 2017. 

Whether she’s taking the stage at an industry conference, like Social Media Marketing World, or working one-on-one with her clients, Sue B. is driven to help business owners leverage the power of Instagram to meet (and exceed) their business goals. As a life-long entrepreneur, Sue B. has over 30 years of business experience. With her extensive knowledge of social media, it’s Sue B.’s mission to teach, mentor, and empower others. 

 

Topic: How to use Instagram Stories for Your Business

Description: Instagram’s biggest update in the last year, Instagram Stories, can be a wildly powerful tool for marketing however doesn’t match the platform’s reputation for being intuitive. Learn how to get started with one of the hottest new social media features, Instagram Stories, with Sue B. Zimmerman. 

 

Madalyn Sklar

Madalyn Sklar is the host of the #TwitterSmarter Twitter chat and podcast, and a weekly #SocialROI chat. She blogs, creates, speaks, and teaches courses at madalynsklar.com. A business coach, consultant, and Twitter marketing expert, Madalyn is a real force to be reckoned with. She’s known for being the #1 social media influencer in Houston, a city of more than 2 million. She’s been founding communities since 1996.

Topic: Building Your Influence with Twitter Chats

Description: With 328 million active users on Twitter, you have the opportunity to connect and engage with like-minded people in your industry or niche through Twitter chats. In this presentation you’ll learn how chats are a great way to get seen as an influencer and boost your brand awareness. You can share your expertise, grow your visibility and build your audience. You’ll learn helpful do’s and don’ts, tips on gaining visibility, which platforms and apps to use, and how you can start your own chat.

 

Jodi Flynn

Jodi Flynn is the Founder of Women Taking the Lead, a podcast and community of ambitious entrepreneurial women who want to go BIG. She works with women who are already successful but have not yet achieved the level of success they want to achieve. Jodi helps her clients set priorities, get organized, in action and overcoming obstacles so they can achieve their biggest goals with ease. She became an Amazon bestselling author with the release of her book, Accomplished: How to Go from Dreaming to doing.

Topic: The Dirty Secrets of Podcasting Nobody Tells You

Description: Coming Soon! 

 

Andy Crestodina

Andy Crestodina is a co-founder and the Strategic Director of Orbit Media, an award-winning 38-person web design company in Chicago.

Over the past 16 years, Andy has provided web strategy and advice to more than a thousand businesses. As a top-rated speaker at national conferences and as a writer for many of the biggest blogs, Andy has dedicated himself to teaching marketing.

Andy has written hundreds of articles, many of which have been published on the top marketing blogs and media websites. Favorite topics include content strategy, search engine optimization, social media and Analytics.

  • Top 10 Online Marketing Experts to Watch in 2015, Forbes
  • Top 50 Marketing Influencer in 2016, Entrepreneur Magazine
  • Top 10 Social Media Influencers to Watch, Social Media Explorer 2017
  • Top 50 Content Marketing Influencers to Follow, Outbrain 2017
  • Top 50 Social Media Influencers, Top Rank Blog 2017

He is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.

Topic:  Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less Time through Delegation and Repurposing

Description: You’ve been at this content thing for a while and you’re busier than ever. But your traffic is stuck at the same levels. You’re working more for the same results you got last year.

It’s time to adapt. To go beyond the basics. To take a more advanced approach to your content. We’re going to teach you to get more traffic in less time.

  • Turn your day-to-day email communication into high ranking articles
  • Delegate using tools, outsourcing and virtual assistants
  • Collaborate with your sales prospects and referral partners
  • Get your older content to rank like champions
  • Find the pages on your site that are already ready to rank

This presentation is really for marketers with 5+ years of content marketing experience. But beginners will get value too. If you know where you’re going, you’ll get there faster.

 

Peg Fitzpatrick

Peg Fitzpatrick is the co-author of best-selling book The Art of Social Media: Power Tips for Power Users which she co-authored with Guy Kawasaki. Peg is best known for her brand management, social media marketing strategy, and visual marketing.

She has spearheaded successful social-media campaigns for Motorola, Audi, Google, and Virgin as well as having been a brand ambassador for Kimpton Hotels, McDonald’s, and Adobe Spark.

She’s spoken at SXSW, INBOUND, Social Media Marketing World, BlogHer, and many other industry conferences. Her blog was selected as a top social media blog by Social Media Examiner in 2016 and 2017. Peg was listed as the most influential Instagram Influencer by Onalytica and a Top Marketer of 2017 by Brand24.

Topic:  How to Use Pinterest as a Marketing Tool to Promote Your Business

Description: Coming Soon!

 

Amanda O’Brien

Amanda O’Brien is the Director of Business Development at flyte new media. Amanda has been working in marketing for over 13 years. She caught the digital marketing bug in 2006 and has been helping businesses use the internet to market themselves since then. She has been the host and organizer of Social Media Breakfast Maine since 2009. She is passionate about helping small and medium sized businesses use internet marketing and measure their results.

Topic:  Coming Soon!

Description: Coming Soon!

 

Viveka von Rosen

Viveka von Rosen founded one of the first LinkedIn training companies, Linked into Business in 2006 and in 2017 cofounded Vengreso, the largest full spectrum digital social selling provider in the world.

Known internationally as the “LinkedIn Expert”, she is author of the best-selling “LinkedIn Marketing: An Hour a Day” and “LinkedIn: 101 Ways to Rock Your Personal Brand!”

As a contributing “expert” to LinkedIn’s official Sales and Marketing blogs and their “Sophisticated Marketer’s” Guides, she is often called on to contribute to publications like Fast Company, Forbes, Money, Entrepreneur, The Social Media Examiner, etc.

Viveka takes the LinkedIn experience she has perfected over the past 10+ years and transforms it into engaging and informational training (having provided over 100K+ people) with the tools and strategies they need to succeed on LinkedIn.

Topic:  Driving Visibility, Credibility and Business ROI with LinkedIn Publisher

Description: Content marketing can create immediate impact, interest and excitement on LinkedIn that drives short-term reach and engagement; it can also establish enduring authority and influence that will keep drawing relevant people you’re your business and content over a longer period of time. My session gives you the blueprint you need for Content Marketing success with LinkedIn. By the end of my session you will walk away with:

  • A better understanding of the relationship between your current marketing and LinkedIn Publisher
  • Strategies to create more and better content without creating more work for yourself
  • A blueprint to amplify your content marketing presence with Publisher
  • The ability to drive more traffic and business to your own media platforms: blog, podcast, website and video channels

 

Jillian Vorce

For almost two decades, Jillian Vorce has been helping professionals make connections to attain their business goals. An expert at networking and relationship development she has the ability to open doors and create opportunity. Jillian’s trustworthiness and highly positive energy has inspired senior level executives and business owners across the nation. Her previous work includes her first book, 20/20 Mind Sight: Refocus, Reignite and Reinvent Your LIfe From The Inside Out, The TEDx Talk: The Lens Of Connectivity, and the ebook: 9 Steps To Increase Your Professional Network.

Topic:  How to Use Digital Marketing to Build Relationships & Trust

Description: Coming Soon!