Pre-Conference Workshops for AOC2017

We’ve got some exciting news! We’ve heard your demand for more hands-on, in-depth learning experiences and we’re delivering! We’re adding four 90-minute workshops as a special pre-conference event on Thursday, 9/14/2017!

We’ve got four amazing workshop leaders, four highly-requested sessions, and the opportunity for you to take your learning to a whole other level. We’ve got two tracks: Left Brain and Right Brain. We’re running two sessions simultaneously so you can choose just one of the four or two non-competing sessions.

Pre-Conference Workshops


Time Track 1
Track 2
8:30 –
Registration & Networking | Coffee & Light Refreshments
9:00 –
Live Video Joel Comm Pinterest Jennifer Priest
12:00 –
Break: Coffee & Light Refreshments
1:00 –
FB Ads Amanda O’Brien
Instagram Jenn Herman


Again, these are going to be in-depth learning experience in an intimate setting. Each class is limited to just 20 attendees. Once these tickets are gone, they’re gone for good!

Date: Thursday, 9/14/2017
Time: 8:00am – 12:00pm
Location: Abromson Community Education Center on USM’s Portland Campus located at 88 Bedford Street, Portland, ME 04101


Pre-Conference Speakers

Sue B. Zimmerman

Sue B is an insightful social media educator, energetic speaker, and in-demand business coach. Her blog is ranked as one of the top 10 social media blogs in 2017 by Social Media Examiner. She’s also one of the most popular CreativeLive instructors and has been named by Huffington Post – Top 50 Must-Follow  Women Entrepreneurs in 2017. 

Whether she’s taking the stage at an industry conference, like Social Media Marketing World, or working one-on-one with her clients, Sue B. is driven to help business owners leverage the power of Instagram to meet (and exceed) their business goals. As a life-long entrepreneur, Sue B. has over 30 years of business experience. With her extensive knowledge of social media, it’s Sue B.’s mission to teach, mentor, and empower others. 

Topic: How to strategically and creatively use Instagram Stories to drive traffic to your business


Andy Crestodina

Andy Crestodina is a co-founder and the Strategic Director of Orbit Media, an award-winning 38-person web design company in Chicago.

Over the past 16 years, Andy has provided web strategy and advice to more than a thousand businesses. As a top-rated speaker at national conferences and as a writer for many of the biggest blogs, Andy has dedicated himself to teaching marketing.

Andy has written hundreds of articles, many of which have been published on the top marketing blogs and media websites. Favorite topics include content strategy, search engine optimization, social media and Analytics.

Topic: Google Analytics Workshop & Masterclass

Description: Are you getting the most from your Analytics? Is Analytics even set up properly? And which of your marketing activities have the most impact?

In this two hour masterclass, Andy will show you how to maximize the value of your Analytics. You’ll go beyond the basic reports, into the deeper analysis with the real value is hiding. We’ll take you step-by-step through setup, finding insights and taking action.

  • Proper setup of Google Analytics: The 5-point checklist
  • A practical introduction to Google Tag Manager
  • Quick insights in the main reports
  • Using segments, filters and secondary dimensions
  • How to collaborate in Analytics: share insights and take action!

Your a few hours away from finding the nuggets that will make you a better marketer. Be prepared to level-up your digital marketing expertise. The truth waiting to be discovered in your Analytics.


Peg Fitzpatrick

Peg Fitzpatrick is the co-author of best-selling book The Art of Social Media: Power Tips for Power Users which she co-authored with Guy Kawasaki. Peg is best known for her brand management, social media marketing strategy, and visual marketing.

She has spearheaded successful social-media campaigns for Motorola, Audi, Google, and Virgin as well as having been a brand ambassador for Kimpton Hotels, McDonald’s, and Adobe Spark.

She’s spoken at SXSW, INBOUND, Social Media Marketing World, BlogHer, and many other industry conferences. Her blog was selected as a top social media blog by Social Media Examiner in 2016 and 2017. Peg was listed as the most influential Instagram Influencer by Onalytica and a Top Marketer of 2017 by Brand24

Topic: How to create winning visual content for your blog and social media

Description:  Visual marketing is one of the newest challenges for brands, social media managers, and community managers. Tasked with PR, marketing, community building, and social media responsibilities, adding design to the mix could be the straw that broke the social media manager’s back without a solid plan. We’re going to dig deep into why visuals are the key to powerful social media and learn how you can use visual marketing successfully.

In this hands-on, practical workshop, Peg Fitzpatrick, co-author of The Art of Social Media and chosen as one of Social Media Examiner’s Top Ten Social Media Blogs twice for, will show you how to make your blog posts and social media highly shareable. She’s going to show you and you’re going to do it!

We’ll be creating graphics and animations in the workshop so be prepared to learn and dig into creating visuals for your blog content. Peg will cover blog graphics,Twitter, Facebook, Pinterest, and Instagram. Bring your laptop and charge up your smartphone!

We’ll be working with a variety of apps so you can see what you like best.

After we talk about what to create, we’ll dig into how people share and how to make your blog as shareable as possible. This workshop will help your blog grow and provide you with the tools to do it on your own.

Ready to bootstrap your blog to visual marketing success? Join us for this essential visual marketing workshop!


Viveka von Rosen

Viveka von Rosen founded one of the first LinkedIn training companies, Linked into Business in 2006 and in 2017 cofounded Vengreso, the largest full spectrum digital social selling provider in the world.

Known internationally as the “LinkedIn Expert”, she is author of the best-selling “LinkedIn Marketing: An Hour a Day” and “LinkedIn: 101 Ways to Rock Your Personal Brand!”

As a contributing “expert” to LinkedIn’s official Sales and Marketing blogs and their “Sophisticated Marketer’s” Guides, she is often called on to contribute to publications like Fast Company, Forbes, Money, Entrepreneur, The Social Media Examiner, etc.

Viveka takes the LinkedIn experience she has perfected over the past 10+ years and transforms it into engaging and informational training (having provided over 100K+ people) with the tools and strategies they need to succeed on LinkedIn.

Topic: From LinkedIn “meh” to LinkedIn “YEAH!”: 5 Proven Strategies to Build Leads and Convert Clients on LinkedIn

Description:  With over 500 million users and counting, LinkedIn provides an unparalleled opportunity for business owners, solopreneurs and marketing & sales professionals. Can you effectively market with LinkedIn to bring in new leads, grow your LinkedIn community and move leads into the sales funnel? Yes! Find out how in my LinkedIn Session. Specifically, I will cover how to:

  • Establish Authority to Attract & Generate High Quality Leads
  • Grow Your LinkedIn Community and the Keys to Finding the Best Leads
  • Cultivate, communicate and Convert your Leads
  • Increase traffic to your website
  • Unlock New Tools for LinkedIn Marketing