8 Steps to Better Audience Engagement – @Gregarious

AOCP-Gregarious-Narain-PinterestThere are many ways to go about marketing your brand, and with the endless amount of social media platforms out there right now, visual marketing is topping the charts.

But how do you connect with your audience through visual marketing in a way that influences and shapes the way they perceive your brand?

Most important is to always be true to your audience. Find out where they hang out and be there. Maybe even consider finding ways to include your audience in the marketing with campaigns that include customer’s media such as photos. Steer clear of the trendy route and pave your own road that allows your brand’s voice to resonate with your audience and makes them want to share it with the world.

Gregarious Narain is co-founder of Chute, where he helps enable businesses to create visually rich media that influences and shapes the way people perceive their brand.

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Mind Hacks for Better Marketing Results – @sirjohnhargrave

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Loss of focus is a huge problem, not just with marketers but with people in general.

Part of what we need to learn to do is to develop the habit or the discipline of purposely simplifying our lives so that we can focus our attention on the things that are most essential and important.

When we realize that behaviors such as “multitasking” are actually doing more harm than good for our productivity and performance, we can begin to retrain our minds with more positive habits that we can use not only at work but in our everyday lives.

Sir John Hargrave is the author of Mind Hacking, a book dedicated to teaching you how to reprogram your mind in order to change your life for the better.

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Is Mobile A Bigger Game Changer Than Social Media? – @TheTimHayden

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Mobile is a bigger factor in your small business’s success than you might think. The fact that 90% of all social media and email is first viewed on a smartphone means that your business is losing out big time if you’re not reaching your audience where they hang out.

Understanding that when your audience is reaching you via their smartphones or other mobile devices, they want a frictionless and more condensed experience. They don’t want to have to scroll through multiple pages just to get a phone number or an address. That risky behavior will get you nothing but increased bounce rates and lost customers.

Tim Hayden saw the mobile future coming and used that foresight to help Fortune 50 brands make innovative changes in technology that has brought them bigger and continued success.

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