How to be a Profitable Podcast Guest – Kristin Molenaar

Like many business owners, you’re most likely always searching for new avenues to be seen and heard. Have you thought about podcasts? Getting featured on the right podcasts will increase your visibility, help build your credibility, and attract new qualified leads for your business.

But maybe you just don’t have the time to pitch yourself to podcasts, or maybe you just don’t know where to start. Consider working with someone who specializes in just that, like Kristin Molenaar from YesBoss. Kristin has built a career around helping business owners double their new client leads just by being a featured podcast guest.


Improve and Leverage the Marketing Resources You Already Have – 360 Marketing Squad

What’s better than one social media marketing expert?  How about 4 of them teaming up to create a Marketing super team known as “The 360 Marketing Squad”. Covering all aspects of Instagram, Facebook, YouTube and Twitter, this super group has the experience, knowledge and determination to help small businesses not only step up their marketing strategies, but learn how to track their progress so they know what’s working and what needs tweaking.


Marketing and The Science of Behavioral Change – Sean Doyle

Marketing and The Science of Behavioral Change – Sean Doyle

If you’re a baseball fan, you know that for the pitcher, pitching isn’t just about their arm speed. There are far more processes that must all come together to make a pitcher effective. And so the same can be said for sales and marketing.

Most people aren’t struggling with their sales departments. What’s happening is they’re spending too much money on sales and underinvesting in marketing, because they are having to rely on sales to do all of this work. Business owners need to know how to market better and what to expect, but also what to ask for from their own internal departments. In this episode, Sean Doyle of Fitz Martin, gives us a scientific approach to sales and marketing, and shows us a more effective way to close the deal.


How to Build Relationships Online…The Right Way – Annelise Worn

How to Build Relationships Online…The Right Way – Annelise Worn

Business relationships are obviously different than personal relationships, but both are very important. In life, we look to connect with people that share similar interests, live close to us, or have kids the same age as us. But how do we go about initiating relationships with businesses, and more importantly, what criteria do you use to go about this?

Annelise Worn takes a creative approach to helping businesses with relationship building as part of their marketing plan. Learning how to foster customer loyalty and long-term engagement by providing information that is directly suited to your customer’s needs, will go a long way in helping you build trust and move the needle and drive sales.


The Marketer’s Guide to Instagram Reels – Sue B. Zimmerman

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There’s no better time to explore how your small business can use Instagram Reels as a part of your marketing strategy. Reels is the newest way for you to create entertaining 15-second multi-clip videos with lots of new and creative tools to help you drive traffic and sales.

Take it from The Instagram Expert herself, Sue B. Zimmerman, if Instagram is where your followers and ideal customer avatar are hanging out, then Instagram Reels is a great opportunity to take advantage of adding music and other effects, while also allowing you to share educational, step-by-step and behind the scenes content. This mobile-only option is also a great way get out a quick video while on the go to let everyone know what your business or brand is up to.


How to Get Earned Media and Inbound Links with HARO – Greg Heilers

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How to Get Earned Media and Inbound Links with HARO - Greg Heilers

If you fancy yourself a bit of an expert in your field and are looking for yet another opportunity to get your name out there and build brand awareness, consider leveraging the power of sites such as HARO to exert your expertise and knowledge on a given topic.

Greg Heilers, earned media guru and pitching machine from Jolly, reminds us that media pitching to sites such as HARO offers a multitude of benefits aside form just getting free publicity. Think about the benefits of finding potential collaborators, reaching your target market with you poised as an industry expert, being featured in high profile publications like The New York Times, as well as driving more traffic to your website.



The Latest Changes in Local SEO – 2020 – Darren Shaw

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The Latest Changes in Local SEO - 2020 - Darren Shaw

Every business wants to rank high with Google, that’s a no brainer. But what are the top ranking factors that really matter, that will help to get you the top spots? Aside from the obvious things like links, mobile-friendliness and page speed, what are some other factors that rank most for SEO, and pass the ever-changing Google algorithm test?

Darren Shaw, Whitespark founder and local search guru, advises you to start with claiming and optimizing your Google My Business profile. Invest your time here and worry less about citations. These days it’s more about conversion optimization than it is about ranking optimization. And never underestimate the power of reviews.


The 3 Mistakes Companies Make with Content Marketing – Rich Brooks

Content marketing is about creation, curation, & channels - Rich Brooks

Yes, we’re back. It’s been a while, hasn’t it?

It’s funny because early on during COVID I was 8 – 10 guests ahead, and because that was such a long lead time I started not taking on new guests.

But the funny thing about 8 – 10 guests is that after 2 – 3 months, you’re all out of guests!

So, I fired up the engines and started looking into bringing in a fresh selection of high-quality digital marketers, but scheduling headaches and a couple of last minute cancellations due to conflicts caused about a month of downtime.

We’ve started up interviews again, and my plan is to have a great interview next week with Darren Shaw about the just released Local SEO rankings guide. But for this week, I’ve got one of our “flyte school” minutes with John Paglio, our in-house SEO expert, and then I’ll be dipping into the virtual mailbag.

I had planned on holding off on John’s mini-interview until our next guest, but I’ve fielded a couple of great questions this week from clients, and I thought we could talk about them in this episode. To round out the episode, I thought my conversation with John would fit in perfectly.

John and I are talking about SCHEMA…a slightly nerdy, slightly technical aspect of SEO, but if you’re looking to gain an edge on your competition at Google, this is the type of nerdiness you need to know. Let’s check it out…



YouTube Ads vs. Facebook Ads: Which Works Better for You? – Aleric Heck

We’ve all seen business ads pop up in our Facebook feed every day, and you’ve probably scrolled right past a majority of them. But what about leveraging YouTube to advertise your business, products and services? Aleric Heck of AdOutreach has done just that, helping innumerable business reach over 8 figures in sales using the YouTube ads platform.

Best of all, you don’t have to be a pro with the best equipment. The big thing is just getting out there and getting the message across. YouTube already supplies the benefits for you to take advantage of such as a reach of 1.3 billion users, expansive targeting abilities to allow you to find just the right audience using specific keywords, placement, and categorizing by user interest. Also, consider that YouTube users spend more time on the platform. That’s just more opportunity for someone to see your face and products. And if you’re wondering how much a YouTube ad will cost you, well, no worries there because you won’t get charged unless your video as is viewed and not “skipped”. All of this proves that there’s no better time to start creating YouTube ad videos than right now!