How, Why, and When to Hire an Executive Assistant – Jess Lindgren

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Do you frequently find yourself wishing there were more hours in the day to get everything done? Or perhaps wish you had a way to clone yourself so you’d be better able to stay on top of things. Or maybe you just need to better delegate some of the stuff on your plate to someone else, so you have more time for the things that only you can do. Well, according to Jess Lindgren, you’re already 3 months too late.

A smart boss knows they aren’t the best person for every job that needs to be done, so they hire people for those tasks. Whether it’s more on the personal side or business side, an assistant can make a world of difference for your business productivity. And what further makes hiring an assistant a reasonable option is the flexibility you have in deciding what role – and how much – that person will play for you. If you think you can’t afford it right now, maybe you actually can’t afford not to, if you want to start seeing more growth in your business and time in your day.

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Creativity is the Secret to Marketing Success – Pat Lemieux

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We’ve been hearing quite a lot lately about how adding video into your content marketing plan should be a vital part of your strategy. But there are still many out there that think it’s only something that can be done in certain industries that aren’t “too rigid, too buttoned-up, too serious”. Well Pat Lemieux of C&L Aviation Group has proven that theory wrong and shown that aviation guys do have a sense of humor, and he’s helped to translate that into some pretty sizeable business growth and name recognition for them.

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How to Use YouTube to Boost Your SEO – Jessica Stansberry

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Too often, business owners think they need to be everywhere to get ahead. But in reality, it can be a real waste of time, money and resources to chase your audience where they’re not even searching or hanging out. By niching down to a specific area of expertise, Jessica Stansberry found success and grew her business through video marketing, specifically, YouTube.

And then once she learned that video marketing was her “thing”, she created a way to let her affection for YouTube actually work to her advantage where her business marketing plan was basically on autopilot and still translating to growth and success.

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How to Build Your Brand and Authority with Video – Amy Landino

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These days, a strong marketing campaign will also incorporate video into the mix. Video marketing experts like Amy Landino understand and appreciate the effect that video has for boosting conversion rates, increasing click-through rates, and building trust and authority for your brand.

Leveraging the easy accessibility (if you own a smartphone, you can make a video), effectiveness and emotional appeal of video makes it easy to develop a video marketing campaign. You already know what you like to see in videos and which ones keep you hanging around longer to watch them, so incorporate some of those same tactics into your videos. Just make sure you’re telling your story – without being too long, engaging your viewer, and tracking your metrics to see what’s working and what’s not.

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Getting Started with Chatbots and Marketing – Carrie Gottschalk

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As messaging applications have become a way for brands to reach consumers, chatbots have become increasingly more important. Carrie Gottschalk has proven that chatbots can be part of your marketing initiatives and help push your customers seamlessly through your sales funnel. Especially as they become more sophisticated and versatile.

Chatbots can perform tasks that are both simple and repetitive at a much higher rate than would be possible for a human alone, and still provide a seamless user experience for customers.

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Selling for Introverts: How to Close More Sales – Matthew Pollard

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Whether you were born with the “gift of gab” or not, there is no excuse when it comes to why you’re not killing it in the sales game, according to Matthew Pollard. Regardless of your industry, if you’re not prepared with stories to engage your client or prospect, and you don’t know the right questions to ask, then you’re not ready to make the pitch.

Sales is so much more than the slick, loud car salesman aggressively pushing you into buying. The truth is, people love to buy, but they don’t like to be sold. If you can connect with them by offering real life examples of how you’ve helped others in the same situation, you form a trust and a rapport that makes them feel a connection to you.

By preparing ahead of time with your own customized “script” and process, it allows you to then feel comfortable and confident right from the start in what you’re delivering to your customer or prospect.

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What’s New with LinkedIn – Michaela Alexis

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LinkedIn offers a unique opportunity for people and brands to communicate in a more deliberate and intentional way. Michaela Alexis has successfully helped entrepreneurs and small businesses make waves on LinkedIn that resulted in business growth as well as building a smart network of like-minded, relevant people and opportunities.

LinkedIn has so much more to offer than as just a place to park your resume. The newest LinkedIn Live feature offers endless possibilities including showcasing your products or services, utilizing your personal profile and company pages to best attract the right people, host your blog, as well as a place to publish content and build a following that knows, likes and trusts you.

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How to Stand Out with Facebook Video Ads – Andrew Hubbard

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Video advertising is becoming the dominant force in the digital marketing space. Mobile is king, and attention spans are dwindling, so you need to be able to connect with your audience through visual content, and nurture relationships that way, all within the span of about 2.8 seconds.

Digital marketers look to Andrew Hubbard when they are trying to understand just how important video is as a driver of online content, since many platforms – such as Instagram and Facebook – are shifting their algorithms to give video ads more clout as they seem to be the ones attracting the most engagement. And that doesn’t look to be slowing down anytime soon.

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How to Build Your Business with Podcasting – Matt Johnson

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Podcasting can be a powerful marketing tool for your business, regardless of which side of the microphone you’re on. As a podcast expert, Matt Johnson teaches that everything comes down to the foundation of what is the clear and compelling idea of why people should listen to you. If your podcast doesn’t build a sense that you’re the expert, then it doesn’t accomplish the mission.

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How to Create Sales Funnels in Your Blog – Leslie Samuel

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If you’ve been think about creating a blog and aren’t sure where to start, Leslie Samuel can teach you how to become a blogger and create content that inspires others and keeps your audience coming back.

It’s vital to first know who your audience is and what type of content they want. Once you have that solid foundation, you can begin to craft content that caters to them, their needs, and better understand how lengthy or frequently they want to see that from you. It’s all about nurturing the relationships that you’re building.

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