How to Implement the 90/10 Rule for Better Marketing Results – Andrew & Pete

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Being everywhere doesn’t necessarily get you anywhere, or so says Andrew and Pete, so they’ve created a 90/10 rule that they believe is the backbone to great content marketing strategies. Rather than try to be a jack of all trades, be remarkable at one. So much so that it becomes your signature, something that people look to you as an expert in.

It’s easy to get caught up in the weeds of all the social media channels out there. But rather than doing them all because you think that’s what you’re supposed to do or it’s what you need to do to get more visibility, the only thing you’re doing is spreading yourself too thin and doing a lot of things mediocre, instead of only one or two things excellent.

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How to Be Authentic in the Digital Age – Nicola Smith

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What does it mean to be authentic in the digital age? How can you be authentic online? Is this something just for big corporations with huge marketing and communications teams, or can any small business or entrepreneur succeed?

What if more businesses worked together instead of against each other? It is this focus on collaboration that Nicola Smith believes is going to be a key to how businesses grow in the future.

Another struggle in business today is staying authentic in this age of social media and other virtual spaces. So while we’re trying to be everywhere at once, it’s important to remember not to be so customer centric, and to instead focus on being more customer led. Instead of talking at your customers, look for signals from them as to when and how they want to interact with you in that way.

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The Secrets of Videos That Sell – Marcus Sheridan

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Video marketing can attract an audience, but do you know what types of videos close sales? Marcus Sheridan does, and he’s been sharing that secret with businesses looking to grow.

Thorough transparency and authenticity that only video can deliver, businesses gain not only trust but also brand awareness. Further, by using Marcus Sheridan’s “Selling 7” tips for which kinds of videos you should be making, you’ll develop a steady stream of new clients.

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Facebook Chatbot Strategies for E-Commerce Sites – Steve Chou

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Steve Chou has cracked the code on how to effectively communicate with his customers online.

By successfully utilizing Facebook Messenger’s marketing opportunities – i.e., chatbots – he’s been able to find an alternative way to communicate with his customers outside of email, find new ways to get his content out there, use customized segmentation for different audiences, and increase his open rates and revenue per subscriber. It’s all about spreading things around and having multiple ways to reach people, instead of just putting all of your eggs in one basket.

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What’s Working Now for Marketing Your Local Business – Bruce Irving

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After running a couple of pizzerias and having to figure out the promotion and advertising on his own, Bruce Irving turned his pizza shop business into a full on restaurant marketing juggernaut, helping not only his own businesses, but others see dramatic growth as well. Since he started in those pre-social media days and was still finding success, he quickly saw the advantages that social media could play – especially in local business – and adopted marketing plans on platforms such as Facebook and Instagram because of their incredible targeting abilities, as well as the reasonably priced paid marketing options, ability to run promotions/contests, use video, and even chat bots.

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LinkedIn Ads: Everything You Need to Know – AJ Wilcox

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When businesses go looking for expert advice on how to drive business growth through LinkedIn, AJ Wilcox has earned that reputation for knowing exactly how and when to utilize LinkedIn’s numerous advertising options.

In terms of cost per click, LinkedIn is higher than other platforms. But what it does really well is allow for more niche target capabilities on a platform that already has the right people in the right mindset to become leads that convert at a much higher rate.

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How to Get More Views on YouTube – Tim Schmoyer

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If you’re going to invest time and money into creating videos for your business, you want your ideal customers to find them and watch them. And since no one serves up more views than YouTube, your focus should start there. So how do you get those views?

Tim Schmoyer understands what YouTube wants, and he helps people and brands create the type of videos that address YouTube’s three main concerns. What are those concerns? Read on…

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Why Empathy and Storytelling Should Drive Your Marketing – Michael Brenner

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The goal in marketing is to reach, engage, and convert your followers, but how do you accomplish that? By creating content that people actually want and need.

Michael Brenner knows the importance that empathy and storytelling play in marketing, and shares how brands can tap into this by acting as publishers instead of just creators of propaganda. This customer-centric approach to marketing will help you not only increase sales, but also appeal to your customers in a refreshingly organic and openly straightforward way.

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How to Create Pillar Content for SEO – Christine Whittemore

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A pillar post is like the bricks and mortar that support your website, your business, and help to define your brand. A pillar post improves your SEO, raises your search visibility, and drives traffic from Google to your website.

Christine Whittemore understands what goes into an effective pillar post and how to draw readers and visitors back to your site again and again.

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The Psychology Behind Better Conversion Rates – Nancy Harhut

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Behavioral science, and the research we gain from it, helps us to understand an individual’s buying habits and decision making process. Nancy Harhut is passionate about the impact that behavioral science has on marketing, and teaches effective persuasive techniques to businesses so they can really learn to move the needle to increase leads and sales.

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