Is influencer marketing right for your business? – Neal Schaffer

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In a nutshell, influencer marketing is really just a type of social media marketing that uses product mentions and endorsements from influencers – people who have already built up a loyal and dedicated following, and are perhaps seen as experts in their area or niche.

So if the thought of riding the coat tails of a well-known or well-respected influencer while they talk up your products and services sounds like an easy win, influencer marketing expert Neal Schaffer is here to remind you that it’s not always that simple. You could do more harm than good to your business’s reputation is you aren’t careful and calculated when choosing which influencers to work with. Ideally you always want to work with someone who is also aligned with what your business and brand stands for.

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How to Set Up a Facebook Chatbot for Your Business – Kelly Mirabella

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The question some businesses are asking themselves these days, “To bot, or not to bot?” But the reality is, chatbots are a fantastic automated solution that allow businesses and organizations the power to handle not only more customers at once, but to also do it simultaneously. Talk about some bang for your buck!

But one of the key to creating an effective chatbot, according to chatbot builder Kelly Mirabella, is not necessarily to fool people into thinking they’re talking to a human, but to assist with answering some of the more basic questions and help to filter out those that may need the more detailed attention of an actual human touch. By first thinking like a customer, you will be able to preprogram answers to some of the more basic or frequently asked questions, and then build on it from there, including using it as part of your sales funnel and strategy.

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It’s here! Episode 350!

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Numbers have mattered to humans since the earliest civilizations…but some have mattered more than others. As humans, it’s harder to use just any number to make sense of things. We prefer to use round numbers.

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Black Lives Matter

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In this episode I share how my thinking on “Black Lives Matter” vs. “All Lives Matter” has evolved.

Not usually the material we cover on the Agents of Change podcast, but I’m realizing how this movement touches every aspect of our lives, regardless of our color.

I don’t have any answers, as I’m just beginning the journey myself.

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How to Create Compelling and High-Demand Courses – Steve Nixon

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When it comes to creating the content on your website that will probably rank well and drive leads, it’s got to be a combination of doing a little bit of keyword research, but also paying attention to the past conversations you’ve had with clients and prospects on your website and in person. This is even more vital with niche marketing.

Ana Raynes, digital marketing expert at Simplified Impact, knows you need to think outside the box to get attention in niche marketing. It’s a very particular kind of marketing because your audiences tend to be much smaller, the traffic that you drive to your site is going to be much smaller, but your sales are bigger. You’re really flipping the way you think of SEO on its side, when it comes to niche marketing.

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Digital Marketing Tactics for Niche Businesses – Ana Raynes

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When it comes to creating the content on your website that will probably rank well and drive leads, it’s got to be a combination of doing a little bit of keyword research, but also paying attention to the past conversations you’ve had with clients and prospects on your website and in person. This is even more vital with niche marketing.

Ana Raynes, digital marketing expert at Simplified Impact, knows you need to think outside the box to get attention in niche marketing. It’s a very particular kind of marketing because your audiences tend to be much smaller, the traffic that you drive to your site is going to be much smaller, but your sales are bigger. You’re really flipping the way you think of SEO on its side, when it comes to niche marketing.

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How to Create the Perfect LinkedIn Profile – John Nemo

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LinkedIn gives you the opportunity to showcase who you are, what your expertise is, and make important business connections, all in front of a large, high-value audience. But unless you’re truly optimizing your profile, you’re not going to be able to take advantage of this opportunity, because people are just going to keep scrolling on by. Learning how to strengthen your LinkedIn profile will go a long way, according to LinkedIn trainer John Nemo, as it also strengthens your professional brand.

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Giving your creativity a helping hand using apps & templates – Jeff Sieh

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Ask even the most creative people, and most will agree, staring at a blank canvas – be it a writer, artist, etc. – can be incredibly daunting and overwhelming. Sometimes we need to look around for inspiration before we can create our next big masterpiece.

Pinterest aficionado Jeff Sieh – Pinterest isn’t just for the ladies – living proof of that. He shares some great tips and tricks that he uses to boost his creativity. The biggest thing to remember is to always be looking for inspiration, sometimes in the most unlikely places, and curate those even if have no plans in the near future to use it. And remember – design templates and apps are your friend, it’s not cheating!

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How to Use Neuromarketing in Your Digital Marketing – Felix Cao

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Don’t we all wish we could get inside the heads of our potential customers and find out what they want it will take in order to close the sale with them? Well, you actually can…kinda.

According to neuromarketing expert, Felix Cao, you can apply certain brain activity measurement strategies to measure a subject’s response to specific products, packaging, advertising, or other marketing elements to help persuade them into taking your desired action. So stop wasting money and time marketing to the wrong part of your customer’s brain, and start implement strategies that speak to their primal brain.

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How to Create Talking Head Videos That Don’t Suck – Ed Lawrence & Dave Foulkes

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Video has proven itself to be a valuable part of a good marketing plan when it comes to attracting and promoting your business to your target audience. It goes hand in hand with other strategies – such as SEO – as it can help to increase the time people spend on your website and pages, and position you as a trusted source in your field.

But as Ed Lawrence and Dave Foulkes of Business Film Booth will attest, if your goal is to increase audience retention – and it should be – then you need to be following certain criteria to allow you to get your message out the right way in an engaging way that educates the masses, lands more sales, and proves your worth.

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