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What is an effective email marketing campaign? By now I think we all know that it’s not measured simply by the number of emails we send out, but rather the quality of those emails. So what’s the key to sending emails that get opened and convert to leads and sales?
Today we talk with Teresa Heath-Wareing, host of the Marketing That Converts podcast, as she helps us work through our frustrations with the constant changes in digital marketing and social media, and shares insightful, easy, and actionable steps that anyone can use to help grow their business. (more…)
Podcast: Play in new window | Download
It’s not enough to just throw some blog posts and other content online if you want to rank in the search engines. And reaching the top 3 once also doesn’t mean it’s there to stay. But what can you do to increase your chances of ranking high and being seen as a source that consistently delivers a high-quality user experience? 
We’re constantly on the lookout for new and creative ways to help our brands stand out from the crowd, but why aren’t more brands using humor? Look at fast food chains like Wendy’s or Taco Bell, they’re killing it on their social channels because they’ve found a successful way to merge humor into their content to engage their audience in a fun way that stands out. 
Are you struggling with your digital marketing? Unable to stand out online? The problem may not be your tactics or the channels you choose, but instead, it’s because you haven’t spent the time upfront determining what makes you remarkable.
