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You may have noticed that social media and digital marketing experts are spending a lot of time talking about Web 3.0 these days…blockchain, cryptocurrency, NFTs, and the metaverse. You may be asking: what does this have to do with my business, my marketing? Well, we try and get some answers to your questions in this week’s Agents of Change podcast, and whether you need to hang out a shingle in the metaverse.
Podcast: Play in new window | Download
Podcast: Play in new window | Download
Consumers, especially Millennials and Gen Z, want to work with and buy from companies that hold similar values to their own. They expect you to take a stand on social media and back that position up with action. So how does this impact your marketing, your communication, and your social media? Brooke Sellas, author of Conversations That Connect, shares the advice she gives enterprise level clients right down to mom and pop shops on how to get your message in alignment with your values, and how to best share that message online.
Podcast: Play in new window | Download
Podcast: Play in new window | Download
You have very little time to make a big impact with your brand messaging before your audience moves along or keeps scrolling. So how do you know if you’re hitting the mark or wasting valuable time? Brand strategist Kate DiLeo is here to cut through the noise and give us the 3 steps every sales pitch needs to impact your bottom line.
Podcast: Play in new window | Download
Podcast: Play in new window | Download
Creating websites that convert is about more than just aesthetics like colors and fonts – although they certainly play an important role. You can have the slickest looking site around, but if it isn’t easy to navigate or offers too many choices for the user, it’s going to hurt your conversion rate. UX-led design specialist Ross Davis shares his approach to what works when it comes to designing websites with a strategic approach.
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Podcast: Play in new window | Download
If your Instagram marketing is going nowhere, this is the episode for you. Instagram expert Ariel Carr will show you how to build an audience and how to monetize your Instagram account, even if you don’t have thousands of followers. She’ll share with you some of the overlooked opportunities on Instagram, and how to get discovered even if you’re just starting out.
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Podcast: Play in new window | Download
Should TikTok be part of your company’s marketing campaigns? Maybe you think the audience isn’t there, or it’s not a serious enough platform. TikTok marketer, Austin Armstrong, believes otherwise and he’s helped professionals reach and engage their audience on TikTok, driving leads and sales. He shares how in this week’s episode of the Agents of Change podcast.
Podcast: Play in new window | Download
Podcast: Play in new window | Download
Any business can add e-commerce to their website, but what goes into a successful online store? Too many shopping sites focus entirely on the products, completely ignoring the people who are interested in buying. Matt Edmondson, an e-commerce expert, suggests that to build a successful e-commerce site you need to start with the customer experience, and make the site customer-centric. He shares how to accomplish this in this week’s Agents of Change Podcast.
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Podcast: Play in new window | Download
How do you stand out? How do you get your ideal customer to remember you? Humor and creativity can be powerful tools in marketing, but these tools scare many companies. How to take some creative risk but not get yourself in hot water? Saul Colt has a history of memorable marketing moments and he’s here to share his approach.
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Podcast: Play in new window | Download
Are you struggling to attract new customers using Facebook Ads? While most businesses are seeing customer acquisition costs go up on Facebook, there is another approach that can help you really connect with your ideal customers. Facebook Ads expert Jennifer Spivak shares her four bucket approach to messaging in ads that has attracted new business for her and her clients.
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Podcast: Play in new window | Download
Email marketing is a powerful way to keep your audience engaged with your business and build brand awareness. But it can also create “email fatigue” among those receiving them over time. So what’s the best way to grab your customer’s attention AND keep them wanting more? According to Reese Spykerman, the answer is Anticipation Emails. Try encouraging your audience to countdown to the launch of a new product with you, or even tease them with a bit of intrigue – just don’t give away too much!
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