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Instagram Stories is the new kid on the block, a great new tool that individuals and businesses alike can use to engage in a more personal and authentic way with their audience. And here’s the thing…it disappears after 24 hours.
If you’re a business looking for a creative outlet to connect with your audience, Instagram Stories gives you the ability to do things like show your product in action, tease for an upcoming conference or podcast, give a glimpse “behind the scenes”, and so much more.
Sue B. Zimmerman – the “Insta Expert” – is here to teach us all the ninja tips and tricks to help us harness the full power and potential of all that Instagram has to offer us.
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We all know the importance of reaching the right audience, but what about getting a little help doing that. As the saying goes, “it’s all about who you know”, and there is a lot of truth in that. So why not find some influential people to help us get the word out about our products and services to reach an even wider audience?
Do you really know who your customers are? Is the information you have based on data supported facts or assumptions? If your assumptions are off the mark, then you’re straying from who your customer really is and what they care about. 
