The 3 Mistakes Companies Make with Content Marketing – Rich Brooks

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Yes, we’re back. It’s been a while, hasn’t it?

It’s funny because early on during COVID I was 8 – 10 guests ahead, and because that was such a long lead time I started not taking on new guests.

But the funny thing about 8 – 10 guests is that after 2 – 3 months, you’re all out of guests!

So, I fired up the engines and started looking into bringing in a fresh selection of high-quality digital marketers, but scheduling headaches and a couple of last minute cancellations due to conflicts caused about a month of downtime.

We’ve started up interviews again, and my plan is to have a great interview next week with Darren Shaw about the just released Local SEO rankings guide. But for this week, I’ve got one of our “flyte school” minutes with John Paglio, our in-house SEO expert, and then I’ll be dipping into the virtual mailbag.

I had planned on holding off on John’s mini-interview until our next guest, but I’ve fielded a couple of great questions this week from clients, and I thought we could talk about them in this episode. To round out the episode, I thought my conversation with John would fit in perfectly.

John and I are talking about SCHEMA…a slightly nerdy, slightly technical aspect of SEO, but if you’re looking to gain an edge on your competition at Google, this is the type of nerdiness you need to know. Let’s check it out…

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YouTube Ads vs. Facebook Ads: Which Works Better for You? – Aleric Heck

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We’ve all seen business ads pop up in our Facebook feed every day, and you’ve probably scrolled right past a majority of them. But what about leveraging YouTube to advertise your business, products and services? Aleric Heck of AdOutreach has done just that, helping innumerable business reach over 8 figures in sales using the YouTube ads platform.

Best of all, you don’t have to be a pro with the best equipment. The big thing is just getting out there and getting the message across. YouTube already supplies the benefits for you to take advantage of such as a reach of 1.3 billion users, expansive targeting abilities to allow you to find just the right audience using specific keywords, placement, and categorizing by user interest. Also, consider that YouTube users spend more time on the platform. That’s just more opportunity for someone to see your face and products. And if you’re wondering how much a YouTube ad will cost you, well, no worries there because you won’t get charged unless your video as is viewed and not “skipped”. All of this proves that there’s no better time to start creating YouTube ad videos than right now!

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What Now? Moving Beyond the Pivot – Rich Brooks

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It’s easy to fall back into a groove, but thinking things have “normalized” is the wrong approach. In this episode I share five things you can do to make sure you continue to evolve as your customers’ needs do.

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How a Mastermind Helps Your Business Grow – Rich Brooks

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Do you ever wish you could get free business advice from someone in your industry, or who has been through what you’re going through now? The answer may be in joining or starting a mastermind. We’ll delve into what a mastermind is, how to start one, and how to run one successfully.

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What Does Influencer Marketing Look Like In the Real World? – Mike Allton

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Influencer marketing could arguably be traced all the way back to the 1800’s when the Conklin pen company wisely and creatively asked Mark Twain to say some nice things about their products. Influencer marketing has come a long way since then, especially if you’re a Kardashian. But just going for the big name is not necessarily the best strategy, says Agorapulse’s Mike Allton. Sure, you want a big name with recognition, but if their followers are in your product’s demographic or the audience most likely to use your product or service, then it’s just a waste of time and money.

And speaking of money, another cool thing about influencer marketing is the multiple tiers it allows you to work with in terms of the relationship and compensation plan you have with influencers. If you do it right, it can prove to be a lucrative arrangement for both parties.

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How to Do Keyword Research for Any Industry – Cyrus Shepard

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Successful SEO starts with keyword research. Moz’s Cyrus Shepard reminds us that you need to rank for what people are actually searching for, not what you think they’re searching for. That means truly understanding exactly what a keyword is, and prioritizing keywords by potential. Uncover more ideas by determining what keywords your competitors are ranking for. Yes, you can actually do that. Why recreate the wheel when they’ve already done some of the heavy lifting for you?

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How to Inject Creativity Into Your Next Marketing Campaign – Caitlin Halpert

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Like every industry, digital marketing also has their list of “best practices” that you’re told to follow. And while there is certainly some truth to that, Caitlin Halpert from 3Q Digital, can attest that with a little creative “pushing of the boundaries”, and letting the data from your creative testing do the talking, you just may find you’re driving more growth and efficiency through these new ideas.

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How to Write Emails That Your Customers Want to Open – Tarzan Kay

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On this podcast we preach hard on a regular basis about the importance of building your email list. But once you start to get those names, how do you keep them on your list? Did you know you could actually make some serious money from your emails? Email marketing wizard, Tarzan Kay, runs successful email marketing campaigns by staying authentic, consistent, and driving meaningful engagement. Don’t be afraid to utilize that email list, it is a golden opportunity for business growth.

Stop worrying about how many people are on your list, and concentrate on engaging those subscribers with compelling, meaningful and authentic material that resonates with them and makes them want to engage with you. Ask a question, start a conversation, and watch your subscribers grow and do business with you.

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B2B Digital Marketing: Finding Your Audience Online – James Soto

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Why is B2B marketing important? Creating quality content allows you to establish your business’s brand and positional, as well as allows you to connect with your target audience and show your authority and credibility in your market. But as B2B marketing expert James Soto will attest, the B2B buying cycle is much longer than it is for B2C, and customer expectation is different, so you need to make sure you’re adjusting for that throughout your process.

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Why Renting an Email List Isn’t As Shady As It Sounds – Doug Morneau

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If you’re an ethical marketer, you know that buying an email list is considered “shady” and Email Service Providers such as MailChimp won’t allow you use use purchased lists on their platform. But Doug Morneau is here to explain that renting an email list is much different, and how it can help you reach more of your ideal, targeted customers.

To break it down in its simplest form, email list rental – also known as “sponsored mail” – is really just another form of influencer marketing. It’s just one more way of allowing your brand/product/company to reach potential customers via their email inbox that fit a certain demographic that they’ve already shown interest in. You’re gaining a one-time right to contact them, but it’s the email list owner who conducts the actual mailing for you.

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