How to Find the Best Name for Your Company – @eatmywords

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One of the most anticipated parts of owning a business is getting to choose a name for your brand and products. But there’s a little more to it than you think. Does your name easily resonate with your customers? Is it easy to pronounce? Will it stand the test of time for years to come?

There are many factors to consider when choosing business and brand names, and making sure you can secure the matching domain name is a pretty big one. Alexandra Watkins has a knack for creating brand and product names that stick, and she has created her own genius checklist that she applies to every company and product before settling on a name. But don’t worry, if you decide you want to take the leap and go for a name change, we can help with that, too.

 

 

 

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Telling Your Story with Online Video – @joelcomm

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Using video to reach and engage your audience isn’t just a new fad, it’s here to stay. So don’t be afraid to jump in front of the camera and utilize its awesome power to connect with your audience through the power of storytelling. Everyone has a story to tell, and that personal touch helps to gain trust and personal connections.

One of the best parts of video is you don’t even need to drop a serious amount of cash on fancy equipment. If you have a smartphone, you have everything you need in the palm of your hand to start right away. And your content is literally all around you.

 

 

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How to Build Your Business with Instagram – @jenns_trends

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Instagram has over 700 million active users. That means there’s less competition than other platforms such as Twitter and Facebook, which presents businesses with a great opportunity to really home in and target their audience without having to spend a ton of money to do so.

Instagram has come a long way from the days when they were the new kid on the block and probably best known as a site for future brides to be to look for wedding inspiration. Instagram has added a number of tools to their toolbox to help businesses craft the kind of marketing strategy that best speaks to their ideal audience.  Whether it’s through photos, video, expanding their reach through hashtags, or the ever-popular Instagram Stories feature, this platform is proving to be a secret weapon in many business’s marketing campaigns. 

 

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Ephemeral Storytelling and Millennials – @KateTalbot2

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We live in an age where consumers are scrolling fast through social media, so we need to adapt to that in order to capture their attention in quick bites while still staying front of mind. Millennials are perhaps the biggest “mobile junkies” so if you want to reach them, you need to hang out where they are.

Some of the best tools out there that you can utilize to accomplish this are Snapchat and Instagram Stories. We need to create a strategy that allows us to get our message across while still remaining true to our brand, but that also piques the interest of and engages our audience.

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Once Upon a Profile: Storytelling on LinkedIn – @kpaine66

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Your brand is your reputation, so you want to make sure you’re putting your best foot forward by making yourself known and trusted on LinkedIn. And how exactly do you do that? You follow a few key strategies that will help your profile stand out from the pack.

A few things that will have both long-reaching and long term effects for you is to be calculated with your bio. Make sure you’re telling a story to everyone who sees your profile so they’ll want to keep reading. And don’t forget that LinkedIn actually offers some SEO benefits as well, so don’t forget that you can post videos, audio, slides and repurpose those blog posts on LinkedIn as well.

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How to Use Video Everywhere Online – @georgebthomas

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How do you get people to know, like & trust you? You build a relationship with them, you tell stories that resonate with them, and you make them feel a connection with you. What’s a great way to do that – with video.

Whether it’s for sales, marketing, or just a more personal connection than a simple written email, video has a power all its own. Video marketing is a gold mine right now because of all the multi-channel distribution options thanks to Facebook, Instagram, Twitter, YouTube, etc.

Don’t let the stigma of thinking creating video is tedious, expensive, or doesn’t offer the same benefits as other content. And video platforms can also offer some insightful analytics info, as well.

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How to Build Trust with C.A.R.E. – @jessikaphillips

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How do you get clients to know, like and trust you, and even send referrals your way? You build a relationship with them. When you gain loyalty through meaningful relationships, you reap the benefits of long term business – and more importantly – referrals which can keep your business thriving for years to come.

By devising a relationship marketing system for your business, you are showing your clients that you appreciate them. You achieve that by capturing their attention, articulating your message, continuing to build the relationships out, and providing exceptional customer service. 

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Rich Brooks Answers Your Pressing Marketing Questions

If you missed the recent TwitterChat that RIch Brooks recently hosted – or have no idea what a  Twitter Chat is – you missed out on a ton of valuable information. Luckily he has taken a sampling of that chat, as well as other questions he hears often, and answered them here for you. 

You can get expert tips on topics such as how to build your email list, how to respond to the haters, are Facebook ads better than Google AdWords, effective ways to utilize Google Analytics and even why attending conferences in person is so beneficial.

 

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Facebook Ads for Brick and Mortar Businesses – @rickmulready

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More than 2 billion people use Facebook daily, which makes is a no brainer as far as an advertising platform is concerned. Not only that, they collect so much data for its users that they share with advertisers to help them target their audience in even the most granular ways.

But you can’t just throw up any ad on Facebook and expect the business to roll in, it takes a little finesse and testing to reach the right target audience that’s going to reward you with leads and sales. You need to choose the right objective for your campaign, as well as choose the ad set level, before you even go ahead and create that perfect ad.

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How to Get a Return on Authenticity in Social Media – @veriate

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It’s a tale as old as time. For as far back as you can remember when you were a kid, you made friends by forming a connection with someone whether it be a shared interest or some other common or relatable trait.  In business it’s very similar. When you’ve earned trust then you’ve earned business, and that’s laying the groundwork for a sustainable business.

When a business or brand relates authentically to prospective customers, it’s generally because they trust them and more importantly they share a common interest or even pain point. If you manage to get a group of these fans, then it’s like you’ve cultivated your very own cheering section that will virally tell their friends and family, and so on. It’s learning how to mix today’s social media with the “old school” way of going out and making personal connections.  

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