Fresh Takes on Link Building and SEO – Jason White

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Taking a human-centric approach to SEO and digital marketing will go a long way to getting you in front of your most ideal audience, versus just pushing out ad impressions to the masses. That’s exactly the approach that Jason White and his team at PMG are taking to help some of the biggest brands out there. The key is to use your analytics and data – combined with creativity and technology – to drive your marketing efforts on multiple channels.

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How to Discover the Language of Your Customers – Jeffrey Shaw

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Your business is more than just a commodity, so price should not necessarily be the differentiating factor between you and your competition. Brand message expert Jeffrey Shaw shares how to create innovative branding strategies around the specific audience you wish to target and how to speak to them in their own lingo. Integrating your customer’s language into your communication will make all the difference in separating – and elevating – you from your competition.

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How to Engage Your Audience Through Email Marketing – Jill Fanslau

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By now we’ve all been told time and again about the importance of your email list when it comes to creating your marketing campaigns. But there’s a bit more to it than just shooting off a few emails. Aweber’s Jill Fanslau has helpful and insightful tips and strategies that you can immediately put into action when it comes to your email marketing plan, with proven success.

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Advanced GMB: How to Get the Most Out of Google My Business – Bradley Benner

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It is a proven fact that one of the largest influencing factors for gaining local visibility in Google is by optimizing your Google My Business listing. After all, Google My Business is essentially your nerve center for controlling how the way your business’s information is displayed on Google and Google Maps during searches.

If getting search engine traffic is important to your business, then Bradley Benner of Semantic Mastery has a thing or two to teach you about diving deeper into SEO to help build a solid foundation for tour business that will translate into marketing success.

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How to Use Video in Your Email Communications – Ethan Beute

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We’re all used to video marketing on platforms like YouTube, Facebook, Instagram, Snapchat, Tik Tok…the list goes on. That’s great for one to many communication and marketing.

But how about leveraging the power of video—the visceral eye-to-eye, face-to-face style communication—in our emails? Our outreach emails. Our follow up emails. Our proposal emails.

We speak with Ethan Beute of BombBomb on how to embed video communications in your emails to increase your open rate, click through rate, and engagement rate, and how to get metrics to know if and when people are opening your emails.

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Breaking down the mysteries of Facebook Ads – Amanda Robinson

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If you find the process of Facebook Ads to be overwhelming, you’re certainly not alone. But besides having great content, an audience, and an ad budget, Facebook Ads expert Amanda Robinson can’t stress enough the importance of building a solid foundation for your ads, and of course testing the heck out of them in a way that will definitely tell you which ads are working and which are not. Because no one wants to waste their ad dollars.

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Digital Marketing Questions from the Mailbag – Rich Brooks

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How do you market to people who don’t even realize you, your business, or your industry exist? How do you best use social buttons on your website? And how many branded domains should you be renewing each year? Answers to these questions and more on this week’s episode of the Agents of Change podcast!

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What Works NOW in Local Search – John Paglio

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Looking to rank higher in Local Search? Want to reach page one in the Map Pack (aka the Local Pack?) Should you focus on reviews or on Google Posts?.

In this interview, Local Search Marketer John Paglio answers all these questions and more as we look to help you get found for all your local searches.

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Five (important) takeaways from the Agents of Change conference – Rich Brooks

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One of the most important things you can do after a big event, launch, or campaign, is to review it and figure out how you can do it even better the next time.

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Getting Technical SEO Right: Structured Data Markup – Geoff Atkinson

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By now we’ve all learned that appeasing Google’s authoritative and ever changing algorithm will go a long way in helping us rank higher on the search engine. Structured data takes a technology-based approach to SEO, where it helps to better organize the data on your website so that it’s more easily processed and analyzed by Google, and they can have a better idea of what your website is all about.

Pioneers in this area, such as Geoff Atkinson from Huckabuy, guarantee that taking this approach will see your website ranking higher, you’ll see more organic search traffic, and search engines will better index your pages for keywords more relevant to your business. Most importantly, this is a best practice that both large and small businesses should be adopting.

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