How to Win at Facebook Video Ads

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The landscape of content marketing has changed. To be successful you need to give your audience what it wants, where it wants it. And video offers a great opportunity to catch consumers where they hang out. Depending on which platform you choose to use, you should know what kinds of videos to be showing them. You don’t want to be using the same videos on YouTube as you would on Facebook because those platforms generally attract different audiences.

For example, the Facebook audience is more of the consumer that is in “discovery mode”, so shorter – and oftentimes silent – videos are what will strike gold there. Whereas on YouTube this is more of an audience that is searching and looking for longer content. Remember, videos don’t just go viral on their own – and that should never be the sole goal of your video marketing campaign – but being smart with where you put your video content and remembering to cater to the audience that your platform of choice attracts, will get you far in the long term.

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The New Rules of Email Marketing

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By now you know the importance of an email list for your business. But are you using those email addresses wisely and strategically, or are you just bombarding your clients – and prospective clients – with emails that will eventually cause them to remove themselves from your mailing list?

One of the biggest mistakes businesses make is using their emails to actually try to sell to their audience. The key is to use the emails to direct them to other platforms that excel in selling – like your website. But avoiding a few common mistakes, you can start sending out the kinds of emails that get you more clicks, longer engagement, and make your audience want to read the next one, and the next one, and the next one.

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Small Business Marketing Challenges

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There are many challenges that a small business will face today. How you overcome, improvise or jump those hurdles will say a lot about the direction your business is headed in.

Learning to prioritize, plan for long term growth, utilize the strengths of your entire team, and knowing when to hire out certain tasks, are four of the top strategies that every small business should be thinking about and implementing. When we learn to “rise above the noise”, we can then be creative and unique in how we move forward.

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Dissecting a Successful Social Media Campaign

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In order to create effective digital marketing campaigns, you need to have a strategy. Just posting willy-nilly on every platform without targeting – and retargeting – your audience will not lead to success and get them traveling through your sales funnel.

Making sure all aspects of your digital marketing team are working together as a cohesive unit and building on each different part of the overall strategy will give you a clearer view of who you’re trying to attract, where to find them, and what content of yours attracts them. Remember, it’s all about the eyeballs; how many people saw it, how many people like it, and how many people are watching you. So if you’re not tracking that, you’re already behind in the game.

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How to Measure and Improve Your Email Opt-In Rate

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In preparation of a recent presentation on building your email list, I discovered that our email funnels were a complete mess!

I went in, cleaned them up, and I’ve noticed a surge in email signups since then.

In this week’s podcast I share both the tips from the presentation as well as how I cleaned up our email funnels to jumpstart our signups.

Building your email list should be at the top of your priority list for 2018, and this episode will give you the tools, ideas, and directions, to make that happen.

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How to Keep Customers for Life – @thejoeycoleman

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You’ve managed to make the sale and get yourself a new customer, but do you know how to keep them a customer for the long haul? Businesses spend so much time, money and energy to acquire their customers, but often are not doing anything to retain those customers they worked so hard for.

By following a few fairly simple rules, you can make your new customers not only long term clients, but also reap the benefits of their positive reviews and comments to help you win over future (hopefully long term) customers.

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How to Win at Paid Search – @abarks99

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In digital marketing, there’s an ongoing battle between organic search and paid search. Which one yields better results, which one is more cost effective, which one tracks ROI better, and more importantly which one works faster?

Honestly, it depends on what your goals are, and of course all good long-term web marketing strategies should include SEO. But PPC can show results fairly quickly and has a proven track record of bringing in quality traffic that is more likely to convert. PPC advertising is also easily measurable and provides great insight to assist in making educated decisions about your PPC campaigns. And for all the small businesses out there, PPC advertising allows the Davids to compete with the Goliaths in a way other advertising options do not.

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How to Find the Best Name for Your Company – @eatmywords

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One of the most anticipated parts of owning a business is getting to choose a name for your brand and products. But there’s a little more to it than you think. Does your name easily resonate with your customers? Is it easy to pronounce? Will it stand the test of time for years to come?

There are many factors to consider when choosing business and brand names, and making sure you can secure the matching domain name is a pretty big one. Alexandra Watkins has a knack for creating brand and product names that stick, and she has created her own genius checklist that she applies to every company and product before settling on a name. But don’t worry, if you decide you want to take the leap and go for a name change, we can help with that, too.

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Telling Your Story with Online Video – @joelcomm

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Using video to reach and engage your audience isn’t just a new fad, it’s here to stay. So don’t be afraid to jump in front of the camera and utilize its awesome power to connect with your audience through the power of storytelling. Everyone has a story to tell, and that personal touch helps to gain trust and personal connections.

One of the best parts of video is you don’t even need to drop a serious amount of cash on fancy equipment. If you have a smartphone, you have everything you need in the palm of your hand to start right away. And your content is literally all around you.

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How to Build Your Business with Instagram – @jenns_trends

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Instagram has over 700 million active users. That means there’s less competition than other platforms such as Twitter and Facebook, which presents businesses with a great opportunity to really home in and target their audience without having to spend a ton of money to do so.

Instagram has come a long way from the days when they were the new kid on the block and probably best known as a site for future brides to be to look for wedding inspiration. Instagram has added a number of tools to their toolbox to help businesses craft the kind of marketing strategy that best speaks to their ideal audience. Whether it’s through photos, video, expanding their reach through hashtags, or the ever-popular Instagram Stories feature, this platform is proving to be a secret weapon in many business’s marketing campaigns.

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