How to Find Your Perfect Virtual Assistant

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When you’re starting out with your business you’re doing it all; making phone calls, fulfilling orders, handling social media, accounting, making travel arrangements, and everything else in between. But one of the main reasons we take the leap into entrepreneurship is to have more time, not less. One way to achieve that without bringing on a full-time employee is to utilize the benefits of a virtual assistant.

Think of a virtual assistant as an extra set of hands that works remotely to handle whichever tasks you assign them. Achieving success with this plan is going to depend on the work you put in on the front end with finding and training them to be an extension of yourself.

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Best Practices for Highly Effective Conversion Rate Optimization

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Conversion rate optimization (CRO) are the strategies and tactics that create an experience that allows you to convert visitors into customers on your website. To do this effectively you need to differentiate yourself from the rest of the pack, and you can do that with things like building brand affinity and creating offers that differ from everyone else.

Making your marketing decisions based on analytics and not just what your competition is doing will also take you far in the CRO game. And most importantly, be curious and get creative. This is a good opportunity to do some A/B split testing and make sure your content and visuals are on point. If you follow these tips, you’ll turn that donkey into a unicorn in no time.

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How to Play By Facebook’s New Rules

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Facebook is changing their algorithm again. This time you’ll be seeing less public content from businesses, brands, and the media, and more content that promotes meaningful interactions between people (get ready to see more pictures of your great aunt’s cat showing up in your newsfeed). This means businesses are going to have to work harder than ever to get their customer’s attention and be a little more creative when doing it.

Businesses and brands are going to have to pay more attention to what they’re posting and make sure they’re creating content that invites and encourages real, meaningful conversations. Gone are the days of link dropping. It’s time to explore other avenues such as Facebook Live, increasing the ad budget, and utilizing Facebook Groups.

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How to Build a Facebook Group…and Monetize It

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A Facebook Group is a great way to communicate and share common interests, information, and opinions around a common cause or goal. Anyone can setup and manage a Group as small or as large as you want.

Facebook groups also offer many options to suit a particular Groups needs; you can make it public, private or secret, you can make admission limited or open, you can set guidelines for admission as well as for the Group members themselves. With the impending changes looming with how marketers can utilize Facebook, the Groups aspect offers another way to direct traffic to your other platforms, and even monetizing.

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Everything You Ever Wanted to Know About Google Tag Manager

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Every dollar counts in today’s world of digital marketing. Our businesses are utilizing so many different platforms and technologies that we have to be able to effectively deploy these in a way that is both cost effective to you, and provides an optimal user experience for those visiting your website and apps. The way to do that is with tag management tools.

Essentially, these tools allow marketers to impactfully manage and marry together various applications and data in the most efficient way by providing more agility, better performance, cost savings, and better data control.

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How to Nurture Leads from Facebook Ads

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There’s a whole lot more to Facebook ads than just “boosting” a post. Just throwing money at Facebook isn’t the answer. Your business should have an end goal, and then a strategy in place for how to reach that goal, including where within that process to use Facebook ads. Otherwise, you’re just wasting money.

You first need to understand how Facebook ads work, and where in your personal business funnel it makes the most sense to leverage them. You could use them to warm up your audience before sending them to your webpage or landing page, you could engage people on your email list, and you can even use Facebook ads as part of a retargeting campaign, too.

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How to Get Started with YouTube Pre-Roll Ads

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Currently one of the strongest – and often untapped – digital marketing opportunities is YouTube pre-roll advertising. You know them as those 5-30 second videos that run before the video you want to watch, sometimes giving you the option to “skip it” and go straight to your video. Sure, some people can find them annoying, but if you use them in a way that is found to be interesting or helpful, you could be nurturing a future customer.

Pre-roll ads are a great way to build brand awareness and drive website traffic, all for a relatively reasonable price. Plus, these types of adds have shown to provide a more immediate ROI since they focus on getting people who are ready to buy. Of course, a lot of that is in the finesse of how good you were at targeting your ideal audience.

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How to Get Started Selling on Amazon Marketplace

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In this digital world, e-commerce is here to stay. One of the biggest platforms for this is Amazon. So have you considered selling your business’s products on there?

Many businesses think of Amazon as their competitor, but what you may not realize is that it’s actually more of a partnership relationship. You can build brand awareness, market your web page, and even encourage reviews by selling on Amazon, all by plugging into their already massive traffic stream.

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How to Win at Facebook Video Ads

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The landscape of content marketing has changed. To be successful you need to give your audience what it wants, where it wants it. And video offers a great opportunity to catch consumers where they hang out. Depending on which platform you choose to use, you should know what kinds of videos to be showing them. You don’t want to be using the same videos on YouTube as you would on Facebook because those platforms generally attract different audiences.

For example, the Facebook audience is more of the consumer that is in “discovery mode”, so shorter – and oftentimes silent – videos are what will strike gold there. Whereas on YouTube this is more of an audience that is searching and looking for longer content. Remember, videos don’t just go viral on their own – and that should never be the sole goal of your video marketing campaign – but being smart with where you put your video content and remembering to cater to the audience that your platform of choice attracts, will get you far in the long term.

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