526 episodes | 520K+ downloads

LATEST EPISODE

Unlocking Your Customer’s Mind: Behavioral Science Secrets with Richard Shotton
In an increasingly crowded digital landscape, harnessing the principles of behavioral science offers a strategic advantage, allowing businesses to decode consumer behavior and tailor their online presence to resonate with target audiences. From subtle nudges to persuasive messaging, marketing expert Richard Shotton explains how integrating behavioral science into online marketing efforts can lead to enhanced customer reach, deeper engagement, and ultimately, improved conversion rates.  Key Takeaways:  Leverage Behavioral Biases in Your Marketing Strategy: Identify and apply the most relevant behavioral biases to your marketing efforts. For example, use the scarcity bias by highlighting the limited availability of an offer…

RECENT PODCASTS