How to Improve Your Company’s Customer Experience – @jaybaer

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For smaller businesses that don’t have the power of supply chains and distribution chains to always compete for the lowest prices, the next best way to compete in the online marketing realm is to concentrate on customer experience and customer service.  And yes, there is a difference.

Knowing how to utilize your customer’s reviews of your business and services – both good and bad – and knowing how and when to respond to them and where to post them can make a huge difference to not only your potential and existing customers, but also in how Google views and ranks you.

 

 

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How (and Why) to Speed Up Your Website – @ravenjon

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When it comes to building our websites, we sometimes tend to believe that the more info we have on there, the better. But that’s not exactly true. Bogging down your website with images and content and code that is unnecessary and slows down your site is a big negative in Google’s eyes. If your website doesn’t provide an optimal user experience, you will be negatively impacted and rank much lower.

Learning how to keep your site running fast – even if that means tweaking your content and photos slightly to accommodate things like different screen sizes and resolutions depending on the type of device it is being viewed on – will go a long way in providing both user satisfaction as well as appeal more favorable to Google.

 

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How to Use Marketing Dashboards – @danfaggella

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A dashboard is an information management tool that allows you to take control of the business and dig deeper into the “how” and “why” of where it’s been and where it’s headed, by tracking key KPIs and other key data points relative to your business. Dashboards help to calibrate the business, to not only make more money but to also support the customers. If you’re seeing a dip in customer satisfaction, you also need to know why the numbers are down. Dashboards give you the granularity to know how and where to take action.  

In Dan Faggella’s case, dashboards allowed his businesses to not rely only on him, and thus was instrumental in allowing him to sell his companies for 6 and 7 figures each, by showing that they could essentially steer themselves without relying solely on him to succeed.

 

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