It’s here! Episode 350!

Numbers have mattered to humans since the earliest civilizations…but some have mattered more than others. As humans, it’s harder to use just any number to make sense of things. We prefer to use round numbers.

(more…)

Black Lives Matter

In this episode I share how my thinking on “Black Lives Matter” vs. “All Lives Matter” has evolved. 

Not usually the material we cover on the Agents of Change podcast, but I’m realizing how this movement touches every aspect of our lives, regardless of our color.

I don’t have any answers, as I’m just beginning the journey myself.

(more…)

How to Create Compelling and High-Demand Courses – Steve Nixon

How to Create Compelling and High-Demand Courses – Steve Nixon

When it comes to creating the content on your website that will probably rank well and drive leads, it’s got to be a combination of doing a little bit of keyword research, but also paying attention to the past conversations you’ve had with clients and prospects on your website and in person. This is even more vital with niche marketing.

Ana Raynes, digital marketing expert at Simplified Impact, knows you need to think outside the box to get attention in niche marketing. It’s a very particular kind of marketing because your audiences tend to be much smaller, the traffic that you drive to your site is going to be much smaller, but your sales are bigger. You’re really flipping the way you think of SEO on its side, when it comes to niche marketing.

(more…)

Digital Marketing Tactics for Niche Businesses – Ana Raynes

  • 1
    Share

Digital Marketing Tactics for Niche Businesses – Ana Raynes

When it comes to creating the content on your website that will probably rank well and drive leads, it’s got to be a combination of doing a little bit of keyword research, but also paying attention to the past conversations you’ve had with clients and prospects on your website and in person. This is even more vital with niche marketing.

Ana Raynes, digital marketing expert at Simplified Impact, knows you need to think outside the box to get attention in niche marketing. It’s a very particular kind of marketing because your audiences tend to be much smaller, the traffic that you drive to your site is going to be much smaller, but your sales are bigger. You’re really flipping the way you think of SEO on its side, when it comes to niche marketing.

(more…)

How to Create the Perfect LinkedIn Profile – John Nemo

  • 2
    Shares

LinkedIn gives you the opportunity to showcase who you are, what your expertise is, and make important business connections, all in front of a large, high-value audience. But unless you’re truly optimizing your profile, you’re not going to be able to take advantage of this opportunity, because people are just going to keep scrolling on by. Learning how to strengthen your LinkedIn profile will go a long way, according to LinkedIn trainer John Nemo, as it also strengthens your professional brand.

(more…)

Giving your creativity a helping hand using apps & templates – Jeff Sieh

  • 1
    Share

Giving your creativity a helping hand using apps & templates – Jeff Sieh

Ask even the most creative people, and most will agree, staring at a blank canvas – be it a writer, artist, etc. – can be incredibly daunting and overwhelming. Sometimes we need to look around for inspiration before we can create our next big masterpiece.

Pinterest aficionado Jeff Sieh – Pinterest isn’t just for the ladies – living proof of that. He shares some great tips and tricks that he uses to boost his creativity. The biggest thing to remember is to always be looking for inspiration, sometimes in the most unlikely places, and curate those even if have no plans in the near future to use it. And remember – design templates and apps are your friend, it’s not cheating!

 

(more…)

How to Use Neuromarketing in Your Digital Marketing – Felix Cao

How to Use Neuromarketing in Your Digital Marketing – Felix Cao

Don’t we all wish we could get inside the heads of our potential customers and find out what they want it will take in order to close the sale with them? Well, you actually can…kinda.

According to neuromarketing expert, Felix Cao, you can apply certain brain activity measurement strategies to measure a subject’s response to specific products, packaging, advertising, or other marketing elements to help persuade them into taking your desired action. So stop wasting money and time marketing to the wrong part of your customer’s brain, and start implement strategies that speak to their primal brain.

(more…)

How to Create Talking Head Videos That Don’t Suck – Ed Lawrence & Dave Foulkes

How to Create Talking Head Videos That Don’t Suck – Ed & Dave

Video has proven itself to be a valuable part of a good marketing plan when it comes to attracting and promoting your business to your target audience. It goes hand in hand with other strategies – such as SEO – as it can help to increase the time people spend on your website and pages, and position you as a trusted source in your field.

But as Ed Lawrence and Dave Foulkes of Business Film Booth will attest, if your goal is to increase audience retention – and it should be – then you need to be following certain criteria to allow you to get your message out the right way in an engaging way that educates the masses, lands more sales, and proves your worth.

(more…)

What’s the Best CRM for Your Business? – Steph Nissen

  • 1
    Share

What’s the Best CRM for Your Business? – Steph NissenEvery aspect of your operational process contributes to the success of your business. This means there is a lot to keep track of as you make changes along the way to grow and improve. And as Steph Nissen from Atomic Revenue reminds us, the whole point of a CRM is to make your life easier.

A good CRM software will ensure that your entire team is consistently utilizing the same information, versus just keeping a spreadsheet of their own contacts. A quality CRM will also improve efficiency, increase sales productivity, better assist with forecasting and reporting. We have enough to try and remember and keep track of, it just makes sense to incorporate a CRM into the flow of your business.

(more…)

Nurturing Resilience In Yourself and Your Team During a Crisis – Dr. Robert Brooks

Nurturing Resilience In Yourself and Your Team During a Crisis - Dr. Robert BrooksWhat message do customers want to hear from you right now? What can you say and do to nurture resilience in your team? In yourself?

While these aren’t usually the topics covered in the Agents of Change podcast, these are unusual times. So I turned to my dad, Dr. Robert Brooks, a clinical psychologist who researchers, presents on, and writes about resilience. I wanted to hear from him what we should be saying to our prospects and customers, as well as our team members, to nurture resilience and help them through this crisis.

(more…)