Yes, we’re back. It’s been a while, hasn’t it?
It’s funny because early on during COVID I was 8 – 10 guests ahead, and because that was such a long lead time I started not taking on new guests.
But the funny thing about 8 – 10 guests is that after 2 – 3 months, you’re all out of guests!
So, I fired up the engines and started looking into bringing in a fresh selection of high-quality digital marketers, but scheduling headaches and a couple of last minute cancellations due to conflicts caused about a month of downtime.
We’ve started up interviews again, and my plan is to have a great interview next week with Darren Shaw about the just released Local SEO rankings guide. But for this week, I’ve got one of our “flyte school” minutes with John Paglio, our in-house SEO expert, and then I’ll be dipping into the virtual mailbag.
I had planned on holding off on John’s mini-interview until our next guest, but I’ve fielded a couple of great questions this week from clients, and I thought we could talk about them in this episode. To round out the episode, I thought my conversation with John would fit in perfectly.
John and I are talking about SCHEMA…a slightly nerdy, slightly technical aspect of SEO, but if you’re looking to gain an edge on your competition at Google, this is the type of nerdiness you need to know. Let’s check it out…