Getting Started with Chatbots and Marketing – Carrie Gottschalk

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Getting Started with Chatbots and Marketing – Carrie Gottschalk

As messaging applications have become a way for brands to reach consumers, chatbots have become increasingly more important. Carrie Gottschalk has proven that chatbots can be part of your marketing initiatives and help push your customers seamlessly through your sales funnel. Especially as they become more sophisticated and versatile.

Chatbots can perform tasks that are both simple and repetitive at a much higher rate than would be possible for a human alone, and still provide a seamless user experience for customers.

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Selling for Introverts: How to Close More Sales – Matthew Pollard

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Selling for Introverts: How to Close More Sales – Matthew Pollard

Whether you were born with the “gift of gab” or not, there is no excuse when it comes to why you’re not killing it in the sales game, according to Matthew Pollard. Regardless of your industry, if you’re not prepared with stories to engage your client or prospect, and you don’t know the right questions to ask, then you’re not ready to make the pitch.

Sales is so much more than the slick, loud car salesman aggressively pushing you into buying. The truth is, people love to buy, but they don’t like to be sold. If you can connect with them by offering real life examples of how you’ve helped others in the same situation, you form a trust and a rapport that makes them feel a connection to you.

By preparing ahead of time with your own customized “script” and process, it allows you to then feel comfortable and confident right from the start in what you’re delivering to your customer or prospect.

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What’s New with LinkedIn – Michaela Alexis

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What’s New with LinkedIn – Michaela AlexisLinkedIn offers a unique opportunity for people and brands to communicate in a more deliberate and intentional way. Michaela Alexis has successfully helped entrepreneurs and small businesses make waves on LinkedIn that resulted in business growth as well as building a smart network of like-minded, relevant people and opportunities.

LinkedIn has so much more to offer than as just a place to park your resume. The newest LinkedIn Live feature offers endless possibilities including showcasing your products or services, utilizing your personal profile and company pages to best attract the right people, host your blog, as well as a place to publish content and build a following that knows, likes and trusts you.

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How to Stand Out with Facebook Video Ads – Andrew Hubbard

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How to Stand Out with Facebook Video Ads - Andrew Hubbard

Video advertising is becoming the dominant force in the digital marketing space. Mobile is king, and attention spans are dwindling, so you need to be able to connect with your audience through visual content, and nurture relationships that way, all within the span of about 2.8 seconds.

Digital marketers look to Andrew Hubbard when they are trying to understand just how important video is as a driver of online content, since many platforms – such as Instagram and Facebook – are shifting their algorithms to give video ads more clout as they seem to be the ones attracting the most engagement. And that doesn’t look to be slowing down anytime soon.

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How to Build Your Business with Podcasting – Matt Johnson

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How to Build Your Business with Podcasting - Matt Johnson

Podcasting can be a powerful marketing tool for your business, regardless of which side of the microphone you’re on. As a podcast expert, Matt Johnson teaches that everything comes down to the foundation of what is the clear and compelling idea of why people should listen to you. If your podcast doesn’t build a sense that you’re the expert, then it doesn’t accomplish the mission.

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How to Create Sales Funnels in Your Blog – Leslie Samuel

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How to Create Sales Funnels in Your Blog - Leslie Samuel

If you’ve been think about creating a blog and aren’t sure where to start, Leslie Samuel can teach you how to become a blogger and create content that inspires others and keeps your audience coming back.

It’s vital to first know who your audience is and what type of content they want. Once you have that solid foundation, you can begin to craft content that caters to them, their needs, and better understand how lengthy or frequently they want to see that from you. It’s all about nurturing the relationships that you’re building.

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How to Advertise and Market on Quora – JD Prater

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How to Advertise and Market on Quora - JD Prater

Quora is one of the largest online communities for questions and answers, as well as one of the highest quality user generated content platforms. As a Quora evangelist, JD Prater knows firsthand how leveraging the power of Quora’s user intent makes it a smart new option for marketers.

While it offers many of the same options for marketers that they have become familiar with and embrace on platforms such as LinkedIn and Facebook, Quora also offers unique opportunities for businesses and brands to build their expertise on given topics, as well as directly answer questions coming from actual users and potential customers.

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How to Amp Your Content and Reach More People – Daniel Daines-Hutt

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With content, less can be more if you ask Daniel Daines-Hutt, as long as the content that you are putting out is of the highest quality and has proven it has what it takes to get attention and convert customers. He has proven that by writing far less often than most industry experts generally swear by, you can actually get more traffic and higher conversions.  

But just as important as the content you’re putting out there is how you’re promoting it.  The way you target and test your content will directly impact how much you’re paying for your ads and how that relates to the lifetime value of your average customer.

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How to Create a Scalable Plan for Content Marketing – Melanie Deziel

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How to Create a Scalable Plan for Content Marketing - Melanie Deziel

One of the important things that Melanie Diezel stresses to all content marketers is to make sure they’re not just sharing the content they want to share, but to ensure it’s the content their audience wants – and needs – to receive.

Sticking to your strengths and the medium that you’re passionate about as far as how you send that content out – whether that’s a blog, a video, a graphic – is just as important as the content itself. And making sure that content is realistic and consistent for your audience will determine if you will keep their attention to get them coming back for more.

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“Alexa, help me grow my business” | Alexa Flash Briefings – Jen Lehner

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If you’re looking for a new and exciting way to reach out and deliver content to your customers and prospects, Jen Lehner has the inside scoop on the newest tool, Alexa Flash Briefings!

Alexa briefings are a great way to stay front of mind, position yourself as an expert in your field, and reach out to your audience in short, daily bursts at times when they normally wouldn’t be looking to consume lengthy content (i.e.: while getting dressed, commuting, having coffee, etc.). Because they’re short and broadcast regularly, Alexa flash briefings make for a great content channel for brands.

A few of the cool things you can do with these briefings is update your customers on new products or services, advise of upcoming events like webinars, podcasts, or conferences, and hand out a daily tip or advice. 

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